Su Sandhu - THE FUTURE OF DATA REPOSITORIES IN MARKET RESEARCH

In this new season of the Day One podcast – Insights Room 101, our host Hannah Mann is joined by her new co-host Abigail Stuart, co-founder of Day-One Strategy. In Room 101, a guest describes three of their worst insight industry pet peeves and aims to lock one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Su Sandhu, founder of Sky Blue Healthcare Associates, providing business insights and analytics support to healthcare clients by embedding client-side experienced consultants into internal BI teams. Su joins us on The Day One podcast to share what things in the industry she’d like to see banished to Room 101 forever. The main pet peeves Su describes are: the underutilization of existing data, market research for the sake of ‘ticking a box’ and fear of the next shiny thing. Su provides meaningful criticism during our conversation, and we hope you enjoy it. Listen to the full episode to find out which one got banished to Room 101 forever.