105 episódios

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Negócios
    • 5.0 • 8 avaliações

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifesyle Brand

    Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifesyle Brand

    Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name. 

    In this conversation, Carolyn talks to Jim about how she spent those years creating the voice and marketing strategy for Peloton, and the journey of taking a startup to one of the most iconic lifestyle brands in this era. She also talks about how she built Peloton's marketing strategy from the ground up, and how to scale a startup brand to an international powerhouse. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 53 min
    Shelley Haus (Ulta Beauty) | Leading from the Inside Out

    Shelley Haus (Ulta Beauty) | Leading from the Inside Out

    Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic. 

    In this episode, Jim talks to Shelley about how Ulta Beauty was able to connect with consumers nationwide during the COVID-19 pandemic. She also talks about how the leadership team has been in touch more since COVID-19, and how Shelley's collaborative relationship with their CEO and CFO is fueling Ulta Beauty's success.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 1h 5 min
    Monica McGurk (Kellogg's) | More Than Packaged Goods

    Monica McGurk (Kellogg's) | More Than Packaged Goods

    Monica McGurk is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including Frosted Flakes, Morningstar, Cheez-It, and so many more. This isn't Monica's first position as a marketing officer at a food company. Before joining Kellogg's, Monica was the Chief Global Growth Officer for Tyson Foods and an SVP at The Coca-Cola Company. 

    In this conversation, Monica talks about how she helps define the purpose of The Kellogg Company, and how that purpose touches all of its brands. She also talks about the exciting challenges of overseeing all of these brands, and how she is leading her organization through COVID-19. Lastly, Monica talks about how she is managing her time to not burn out, and how she transitioned her career from a strategy consultant to a marketer.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 53 min
    Prosperity Through Purpose | EVOL

    Prosperity Through Purpose | EVOL

    In the inaugural episode of, Prosperity Through Purpose, a series that goes deep on brands finding success in their purpose driven marketing, we take a look at single-serve frozen meals. This nearly billion-dollar food category has seen a substantial uptick in the last few years, particular during the COVID-19 pandemic, but what is the staying power of this category?

    We answer that question by taking a critical look at the frozen food brand, EVOL. Joining Jim to look at how this brand is making strides in their category through purpose is Ryan Barker the CEO of the BERA Group, and Suzanne Tosolini a growth advisor for The Jim Stengel Company. Full disclosure, the Jim Stengel company is an investor and partner in The Bera Group a brand building firm that created the first predictive brandtech that measures exactly what impacts profitability and brand awareness.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 33 min
    Coming Soon - Prosperity Through Purpose

    Coming Soon - Prosperity Through Purpose

    We are starting a new series under the CMO Podcast called Prosperity Through Purpose. Every month we go deep on a brand that is finding success in their purpose driven marketing. The Jim Stengel Company and The BERA Group, a brand building firm that created the first predictive brandtech that measures exactly what impacts profitability and brand awareness, will look at the data behind purpose driven prosperity, and analyze how each brand scored on purpose.

    • 53 s
    Tony Wells (USAA) | Building Trust Through Storytelling

    Tony Wells (USAA) | Building Trust Through Storytelling

    Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion.

    In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is helping find this 100-year-old brand its voice in the world. Tony also shares how he is guiding his team to be faster while encouraging them to be independent and creative. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 56 min

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8 avaliações

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Amazing interviews. Great content, inspiring, and great to know what is happening in other markets.

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