On Strategy Showcase

Fergus O’Carroll
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  • Marketing
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Where marketers share the strategy stories behind amazing campaigns.

  1. há 2 dias

    Mischief's Kevin Mulroy, BBH's Alex Booker, Deutsch's Ryan Lehr talk effectiveness

    In this episode from our Effie series, Planning for Effective Outcomes, we talk with award-winning agency creative leaders about how they approach their work, evaluate strategic directions and about work they love that they didn't work on. Our next episode in the series features Mark Ritson and Andrew Tindall. Thanks to the Effies and Tracksuit for supporting this special, six episode series.

  2. 1 de ago.

    How NPR fought back for our right to be curious

    It was yet another strike against independent journalism. $1.1 billion in funding pulled back by the Republican administration. We learn how NPR (National Public Radio) responded in classic NPR style. They stood up for the public's right to ask hard questions. I talk with NPR's CMO, Mishka Pitter-Armand and Mischief's EVP Strategy, Ed Gunn. Our next live show is Sept 10th at GSD&M in Austin.

  3. 23 de jul.

    Live from Minneapolis at Carmichael Lynch

    A live, sell-out crowd celebrates the legacy of iconic creativity in Minneapolis. Campaigns like Harley Davidson, Porsche, Buddy Guy, EDS, BMW Films, Target, Citibank and more recent work including Subaru and Walmart. Fallon, Carmichael and Colle McVoy join me live at the roundtable. Thanks to The Effies, Tracksuit and System1 for making our live tour possible. See the iconic creative work on our website at www.onstrategyshowcase.com

  4. 20 de jul.

    AI ads are good enough. And that's the problem

    Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delicate balance between creative efficiency and strategic effectiveness. Download the free report bit.ly/aiadreport

  5. 9 de jul.

    On the Spot with Chris Gallery of Mother and Nick Hirst of Adam&Eve

    We talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series.

  6. 5 de jul.

    Martin Weigel's new book on lessons from the front line

    A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweigel.org

  7. 22 de jun.

    Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

    Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation. She's joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones.

  8. 13 de jun.

    On the Spot - Nike vs Adidas World Cup and Maker's Mark

    I'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible.

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Sobre

Where marketers share the strategy stories behind amazing campaigns.

Informações

  • Criado por
    Fergus O’Carroll
  • Anos de atividade
    2020 - 2026
  • Episódios
    313
  • Classificação
    Explícito
  • Copyright
    © 2026 On Strategy Showcase
  • Site do podcast
    On Strategy Showcase

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