DTC Growth Hacking

FieldTest
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DTC Growth Hacking Podcast

Presented by FieldTest and hosted by Rob Maigret - former Disney Executive and technology entrepreneur with extensive work in online video, social media , product creation, and go-to market strategies. Rob brings his experience and casual style to conversations with some of the current leaders in the direct-to-consumer space - including top talent from agencies and brands, as well as the customers who make it all possible. DTC Growth Hacking isn’t just about best marketing practices, it’s about how we digitally speak to one another. How we engage, and how ultimately, we choose to define ourselves based on our brand choices. Hosted on Acast. See acast.com/privacy for more information.

  1. S02E01 Understanding the importance and power of PR with Alexis Walsko of Lola Red Public Relations

    15/02/2022

    S02E01 Understanding the importance and power of PR with Alexis Walsko of Lola Red Public Relations

    For our season 2 premier we've invited Alexis Walsko, founder of Lola Red Public Relations. Alexis and Rob discuss their wildly successful collaboration with the team at Sphero, the importance of media coverage, and how to best leverage its power for your brand. This is required listening for brands wondering not only how to get the word out, but why. You can find out more about Lola Red on their website. And connect with Alexis via her Twitter. Hosted on Acast. See acast.com/privacy for more information.

    57 min
  2. S01E21 - Keeping the Cannabis Space Creative with Shawn Gold of Pilgrim Soul

    16/11/2021

    S01E21 - Keeping the Cannabis Space Creative with Shawn Gold of Pilgrim Soul

    In today's episode Rob speaks with Shawn Gold - the Founder and CEO of Pilgrim Soul, a mission-driven cannabis brand focused on optimizing human creative performance to gain a competitive edge in business and life.   Shawn has been a part of the internet since it became mainstream. He was Partner and Founding Publisher of Weblogs, Inc., the CMO of MySpace, CMO of Inside Studios, Head of Brand Partnerships at Wattpad. More recently he’s been CMO of TechStyle Fashion Group, CMO of Lowell Herb Co and advised many other leading cannabis companies including MedMen and Charlotte's Web.  It's a master class on the history of internet marketing and the perfect episode to listen to if you're in need of some creative inspiration. Hosted on Acast. See acast.com/privacy for more information.

    1h 2m
  3. Setting Yourself Apart in Newly Charted Territory With Zachary Glassmith of Miraflora

    19/10/2021

    Setting Yourself Apart in Newly Charted Territory With Zachary Glassmith of Miraflora

    Zachary Glassmith is many things. Multi-discipline digital marketer, check. Brand whisperer, check.  Director of ecommerce at hot CBD startup Miraflora, check. Awesome human being, triple check. On our 20th episode of DTC Growth Hacking, Rob sits down with Zach to talk about everything from the effects of marketing due to the pandemic, what makes a good brand, how Miraflora is helping the American Farmer, and just how silky smooth Zach’s voice really is. This is a great episode for those who want to connect with the human part of the marketer’s journey. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

    1h 4m
  4. Shaking Up the Cocktail World With Prairie Rose of Bit By A fox

    12/10/2021

    Shaking Up the Cocktail World With Prairie Rose of Bit By A fox

    Prairie Rose is everyone’s favorite drinks writer, blogger, and podcaster. She’s a trained sommelier, spirits educator and her blog - Bit by a Fox is a winner of Saveur Magazine’s Readers’ Choice Award for Best Drinks Blog. She’s also now the commerce editor at Liquor.com. AND she has a book coming out this month, called Mixology for Beginners, that is available for pre-order on Amazon right now. Prairie has created a niche brand in a very broad market that embodies cocktail culture and beyond. She shares her journey, what she’s gleaned along the way, and dives into the creation, marketing, and consumption of great adult beverage brands. Go ahead and give it a listen. Hosted on Acast. See acast.com/privacy for more information.

    1h 1m
  5. S01E18 Finding Balance When You Are Your Brand with Allis Markham of Prey Taxidermy

    05/10/2021

    S01E18 Finding Balance When You Are Your Brand with Allis Markham of Prey Taxidermy

    Allis Markham is an award-winning master taxidermist based in Los Angeles, California. She’s the founder of Prey Taxidermy, who works closely with museums all over the globe. She’s also a former professional marketer, transitioning from marketing to taxidermist after a highly successful career which ultimately led her into the executive ranks at Disney. Her brand is a carefully executed version of “her perfect self”, and she’s been featured in countless publications and is the subject of the feature documentary “Stuffed”, which is available for download on Amazon. In today’s episode, Allis and I dive into how brand and persona intersect in today’s world of DTC marketing, and how carefully curated brands need to be -- especially when they are an extension of an actual person. This is an amazing tale of a person leveraging DTC to manifest their perfect scenario, and highly inspirational. Go ahead and give it a listen! -Rob Stuffed on Amazon Instagram Hosted on Acast. See acast.com/privacy for more information.

    54 min
  6. S01E17 - Rethinking Digital Relationships with Ross Ingram of Maslo

    28/09/2021

    S01E17 - Rethinking Digital Relationships with Ross Ingram of Maslo

    In this episode we talk with Ross Ingram - an award-winning technologist known for launching category-defining products and whose contributions to advancing technology and STEM in the classroom have been recognized by leaders in education, including President Barack Obama and the National Science Foundation. Today he’s the co-founder and CEO of Maslo, a team leveraging artificial intelligence to create personalized digital companions. Previously in his career, at Sphero, he helped sell over two-million robots around the world alongside the Star Wars and Disney brands. He’s also worked at Google as part of the Advanced Technology & Projects team. Listen as Ross and Rob discuss the ever-shifting changes in the DTC landscape, how untraditional marketing can be key to a brand’s true success, and how the power of communities can create the base in which all marketing will grow. This conversation is especially of interest for out-of-the box thinkers, marketers, and founders. Hosted on Acast. See acast.com/privacy for more information.

    59 min
  7. S01E16 - Finding Your Purpose with Ezequiel Abramzon of Lalo

    21/09/2021

    S01E16 - Finding Your Purpose with Ezequiel Abramzon of Lalo

    Ezequiel Abramzon is an artist, executive, marketer, and brand strategist. A 20+ year Disney veteran who, after running digital for LATAM and later overseeing global creative out of the UK, landed in Spain where he has spent the last year developing an extensive program for companies who want to better understand the power of a brand - and how to master it.  In this episode Ezequiel and Rob discuss how companies can build true brand value, the difference between branding and marketing (hint: strategy vs tactics), and how invaluable insights into the process that Ezequiel’s agency, Lalo, leverages to help leaders build great brands that can drive business decisions and more importantly — build and nurture customer relationships.  If you’ve ever wondered where the idea of a brand fits into DTC, this one is definitely for you.  Listen. Subscribe. Learn. Enjoy.  Links: Ezequiel’s LinkedIn - https://www.linkedin.com/in/ezequielabramzon/  Ezequiel’s Instagram - https://www.instagram.com/ezzek/ Hosted on Acast. See acast.com/privacy for more information.

    1h 4m
  8. S01E15 - Immersing Customers in Our Brand Stories with Jonny Grant of Department Studios

    14/09/2021

    S01E15 - Immersing Customers in Our Brand Stories with Jonny Grant of Department Studios

    Jonny Grant is a gentleman marketing magician. He’s clearly a showman, as was witnessed with his Lexus immersive experience that put journalists literally in the life of a celebrity, in nothing seen outside of the David Fincher masterpiece “The Game”, prior.  A commercial director by trade, and all things theatrical by experience, Jonny brings immersive experiences to life, and has been part of a growing movement dedicated to these unbelievable first-person ultra-reality showcases. Here’s where it gets interesting for the DTC marketer. Listen to Jonny reflect on seeing just how powerful immersive theatre could be, how he started to bring brands into the fold. This hybrid form of immersive marketing is highly powerful for creating lifelong relationships between products and consumers in part due to the overwhelmingly emotional connection they end up sharing after an immersive experience.  Jonny and Rob dive into the history of immersive theatre, how it’s been used by brands to date, and how Jonny is looking to break new ground with his Department Studios — of which Jonny is co-founder and Chief Creative Officer.  If you’re interested in where things are going in the world of live events and brands, this one's for you. Hosted on Acast. See acast.com/privacy for more information.

    1h 1m
See All (23)

About

Presented by FieldTest and hosted by Rob Maigret - former Disney Executive and technology entrepreneur with extensive work in online video, social media , product creation, and go-to market strategies. Rob brings his experience and casual style to conversations with some of the current leaders in the direct-to-consumer space - including top talent from agencies and brands, as well as the customers who make it all possible. DTC Growth Hacking isn’t just about best marketing practices, it’s about how we digitally speak to one another. How we engage, and how ultimately, we choose to define ourselves based on our brand choices. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    FieldTest
  • Years Active
    2021 - 2022
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © FieldTest, Inc
  • Show Website
    DTC Growth Hacking

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