How banks are leveraging customer data to deliver tailored banking experiences and the ethical challenge between what you can do with data and what you should not do

During this episode, we explore with Chris Probert, data practice lead at Capco – the role of data, the obstacles which banks face when looking to leverage customer data and the opportunities it presents to deliver a tailored banking experience. 

We’ll explore:

• The many challenges and opportunities that data opens up for banks when looking to deliver hyper-tailored banking experiences.
• The possibilities that data present in allowing banks to offer products and services which are tailored to each individual customer's personal needs.
• The role of ethics and privacy
• The importance of lowering the cost of insight acquisition
• Example use cases for leveraging machine learning 

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