Beyond The Prompt - How to use AI in your company

Jeremy Utley & Henrik Werdelin
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Beyond The Prompt - How to use AI in your company

Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.

  1. The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier

    19 NOV

    The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier

    In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of hands-on experimentation, the shift from traditional SaaS models to bespoke software solutions, and the need for companies to capture and leverage tacit knowledge. The discussion also covers practical applications of AI, insights from leading CMOs, and how technology is shaping the future of business. Noah explains how AI can democratize knowledge, streamline workflows, and turn unstructured data into actionable insights, positioning it as a critical tool for driving innovation. Key Takeaways: Start experimenting with AI now – AI’s capabilities are vast, and hands-on exploration is key. The future of software is custom-built AI solutions – A shift from SaaS to bespoke models is on the horizon. Tacit knowledge is a goldmine – Codifying hidden expertise can unlock huge potential with AI. AI can turn unstructured data into actionable insights – Harnessing data can drive innovation and efficiency. Noah Brier's blogpost: The Manifesto Machine // BrXnd Dispatch vol. 030Noah on LinkedIn: https://www.linkedin.com/in/noahbrier/

    1h 2m
  2. Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

    31 OCT

    Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

    In this special episode, we start with an insightful interview from Crafted, where Dan Blumberg and Paige Costello, Head of AI at Asana, dive into how AI-driven tools like status reports and bug triaging are transforming work by removing tedious tasks and sparking creativity. They also explore how AI is reshaping team structures and the evolving role of product managers. Afterward, Jeremy and Henrik continue with Paige to take a closer look at the hands-on development of AI, discussing the unpredictable nature of user interactions and why clear evaluation processes are essential. Paige offers behind-the-scenes insights on user testing, model selection, and finding the right balance between control and flexibility in deploying AI. Real-life examples, like Asana’s use of AI-powered status reports, customizable workflows, and transparency practices, showcase how these tools can boost productivity, streamline workflows, and fuel innovation. Tune in for practical takeaways on harnessing AI to reshape how we work, and a look at how these advances could redefine roles and team dynamics in the future. For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.

    53 min
  3. How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn

    16 OCT

    How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn

    In this episode, we engage in a thought-provoking conversation with Stephen Kosslyn, former Harvard professor and dean, who has spent decades at the forefront of psychology, neurology, and educational sciences. Kosslyn shares his journey from academia to leading AI-driven educational startups, highlighting the critical differences between passive and active learning. He emphasizes the importance of 'learning by using'—a method where knowledge is applied in real-world, open-ended situations, which leads to better retention and creative application. Kosslyn discusses how AI can serve as a cognitive amplifier, helping learners by storing vast amounts of information and enhancing critical and creative thinking. He also addresses the limitations of AI in handling context-specific, open-ended problems, which humans still navigate better. Drawing from his extensive experience, Kosslyn shares insights from his upcoming book, 'Learning to Flourish in the Age of AI,' set to be released in December. He underscores the enduring value of the humanities in an AI-driven world. This episode offers deep insights into the future of learning, where AI and human creativity intersect, fostering a new era of education.

    1 hr
  4. Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion

    1 OCT

    Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion

    In this episode, we dive deep with Diarra Bousso, founder of DIARRABLU, as she shares her journey from math teacher to fashion-tech entrepreneur. Diarra explains how she uses generative AI and algorithms to design sustainable fashion, significantly reducing textile waste. She highlights how AI has accelerated her design process, enabling her team to meet growing demand and rethink their approach to fashion. Diarra emphasizes the importance of embracing AI as a creative partner, sharing her philosophy of transparency in growth: “I can’t tell you to level up if I’m leveling up in private.” By openly sharing her processes, she fosters collaboration and continuous learning within her team. The episode concludes with Diarra’s vision for the future of fashion, where technology, tradition, and creativity merge to challenge industry norms. Her insights offer inspiration and practical advice for designers and entrepreneurs looking to leverage AI in a human-centered, innovative way.

    54 min
  5. Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)

    18 SEPT

    Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)

    This episode includes a bonus episode. See below for details. Join us for an great conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the iterative process of refining AI-generated outputs. David introduces his framework of the four P's—prep, prompt, process, and proficiency—as key to unlocking AI’s full potential. He also highlights the importance of human oversight in guiding AI to boost both efficiency and creativity, sharing practical applications and success stories from diverse fields. This episode is followed by an bonus clip, where David uses this interview to do a full walk-through of how he uses AI to extract notes and insights from meeting he had. Its really worth a listen! Link to the files David mention: https://docs.google.com/document/d/1EpHmpuvb23wvK7zGHkrFt7hftz7ULgv6q5KQ6zpcTIs/edit#heading=h.nvj144pyb5e4

    1h 11m
  6. Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch

    27 AUG

    Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch

    In the episode we're diving into a captivating discussion with Jenny Nicholson, an experienced advertising creative, as she explores the intersection of AI and human creativity from her home in Durham, North Carolina. Jenny shares insights from her '31 Projects in 31 Days' initiative, illustrating how large language models (LLMs) can elevate creativity and drive innovation through projects like the 'Plant Whisperer' and 'Project Runway GPT Edition.' Offering practical advice for harnessing AI's potential by asking the right questions, she emphasizes the importance of overcoming fear and embracing experimentation. Jenny advocates for a human-centered approach to technology, encouraging creatives to boldly explore new horizons with AI. Discover how her dedication to maintaining authenticity and humanity in the digital age combats barriers to technology adoption and unlocks AI's true potential. Lab31 — https://lab31.xyz/ Jenny's website — queenofswords.co Jenny's linkedin — https://www.linkedin.com/in/jenny-nicholson-4b01383/ And Jenny said this Medium article might be of interest! — https://medium.com/@missjenny/your-ai-task-force-is-missing-the-point-14078a4ef9c1

    1h 13m
  7. A sobering talk about the need for ethical data for AI models with Phoebe Yao

    12 AUG

    A sobering talk about the need for ethical data for AI models with Phoebe Yao

    In this episode, we talk with Phoebe Yao, founder and CEO of Pareto.ai, about fair and ethical data labelling platform aimed at advancing support for AI researchers. The episode addresses data labelers' challenges and stresses the need for higher standards and worker empowerment. We talk about the critical role of domain experts in AI training, the impact of ethical practices on data quality, and the broader implications for the future of work in AI. This episode offers valuable insights into how Pareto.ai supports workers and ensures quality, highlighting often-overlooked ethical concerns in the AI industry. Disclosure: Jeremy Utley is an angel investor in Pareto.ai

    31 min
  8. How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects

    30 JUL

    How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects

    Join us as we chat with Shir, the engineering lead of Notion AI, about her journey into AI, from her early fascination with Apple's speech-to-text technology to her impactful contributions at Google and Waymo. Shir shares insights into her current role at Notion, the innovative AI projects she's leading, and the unique culture of experimentation and failure that drives product development. Discover how AI drafts performance reviews in minutes, celebrates code deletion in team demos, and integrates seamlessly with Slack to provide precise answers. Plus, learn about innovative tools like the AI writer that helps overcome writer’s block and enables effortless content creation. Get a behind-the-scenes look at how Notion's unique culture fosters innovation and continuous improvement. Learn how Notion leverages AI to enhance productivity, creativity, and collaboration, and get inspired by Shir's perspectives on the future of AI.

    46 min
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About

Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.

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