The Importance of Understanding the Sales Cycle

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The end of the year is here. Some people are completely out of budget, and some need to use it up. Maybe... Not every sales cycle is the same, and understanding both yours and theirs is crucial to how you sell.

It might surprise you that not everybody runs on a January to December fiscal year, and where they are in their cycle can have a huge effect on how they buy at any given time. That's why you need to know.

On top of that, the sales cycle for your company might be different from the norm. Knowing exactly what that looks like and being able to explain that to your prospect may have a huge impact on their ability to work with you. It can be a huge benefit, or it might not work for them. Something you definitely want to know!

Luckily, these are discussions you can have if you ask the right questions!

What is your sales cycle like? How does that affect how and when you sell the most? Leave a comment and let us know. And if you have any questions or would like to know how you can take a DISC personality assessment, text us at 817-345-7449.

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