Tradigital Tourism Insights: A Podcast by Digital Relativity

Digital Relativity
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Tradigital Tourism Insights: A Podcast by Digital Relativity

Welcome to Tradigital Tourism Insights: A Podcast by Digital Relativity hosted by Pat Strader, founder and CEO of Digital Relativity. Join us as we explore the fascinating intersection of traditional and digital marketing in the travel and tourism industry. Each episode delves into hot topics like personalization, the transformative role of AI, and inspiring real-world marketing campaigns. We will share insights, case studies, and thought-provoking discussions that will equip you to navigate the dynamic landscape of travel marketing. Tradigital Tourism Insights is your ticket to understanding and harnessing the power of marketing in the travel industry. Join us on this journey and stay ahead of the curve in the ever-changing world of travel and tourism marketing.

Episodes

  1. 27/11/2024

    ETourism Connect Recap // Longwoods/Miles Research // Aliens and Lexington KY!

    Send us a textExploring AI, Data Strategies, and Creative Campaigns in Travel MarketingFresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results. Th...

    18 min

  2. 28/10/2024

    WARC Strategy Report // Forrester Report on Gen Z Travelers // Notebook LM

    Send us a textIn this episode of Traditional Tourism Insights we discuss the WARC strategy report, highlighting significant gaps in evaluating creative ideas and campaign effectiveness. Emphasizing the critical role of understanding consumer motivations beyond demographics, he underscores the value of human insights in an AI-driven world. Key points include the importance of authenticity, particularly for engaging Gen Z and Millennials, and the powerful impact of influencer marketing. We also...

    14 min

  3. 28/08/2024

    ESTO 2024 Recap

    Send us a textIn this episode, we provide a concise recap of ESTO 2024, an Educational Seminar for Tourism Organizations held in Columbus, Ohio. Joined by Chief Creative Officer Abbey Reifsnyder and Senior Account Executive Kerri Keefer, we attended various informative sessions and panels. Key topics included branding strategies emphasizing daring and audience-centered approaches, advocacy for travel and tourism, workforce development, and rethinking KPIs and measurement in tourism. The discu...

    15 min

  4. 06/08/2024

    Pet Travel Trends // Viator's 'Regret Less Do More' Campaign // Latest Travel Sentiment Study

    Send us a textPet Travel Trends & Viator's Emotional Storytelling CampaignIn this episode of Traditional Tourism Insights, host Pat Strader discusses the evolving trend of pet travel and its impact on the tourism industry. He explores how pet-friendly amenities and packages can create new revenue streams and enhance guest experiences. The episode also spotlights Viator's 'Regretless Do More' campaign, showcasing a masterclass in emotional storytelling and strategic marketing targeting Mil...

    9 min

  5. 03/07/2024

    Sleep Tourism // Learn More about LLM's // Travel and Tourism Research

    Send us a textExploring Sleep Tourism and AI's Impact on TravelIn this episode of Digital Tourism Insights, Pat introduces the concept of sleep tourism, a growing trend where travelers seek vacations focused on rest and rejuvenation. He discusses the importance of sleep for overall well-being and how tourism businesses can tap into this lucrative trend. Additionally, the episode delves into the role of AI, specifically large language models like ChatGPT, Gemini, Perplexity, and Claude, in rev...

    19 min

  6. 03/05/2024

    Explore Seattle Southside // Perplexity.AI // Local Listings // Apple ReALM

    Send us a textThis episode of 'Tradigital Tourism Insights' delves into the latest trends, research, and technologies shaping travel and tourism marketing. Featuring a detailed analysis of the 'microadventures' marketing campaign by Explore Seattle Southside, the episode explores how they successfully rebranded and engaged travelers using vibrant visuals, creating 52 microadventures content to drive engagement and recognition for the area. Additionally, the episode introduces perplexity.ai as...

    28 min

  7. 02/04/2024

    Personalization // Navigating Post-Cookie World // Audience Segmentation // Becoming Your Parents Campaign

    Send us a textNavigating Personalization in Travel Marketing and BeyondThis episode explores the importance of personalization in travel and tourism marketing, highlighting strategies like tailored recommendations, social media engagement, targeted emails, dynamic web content, and personalized offers to enhance customer engagement and increase conversions. It details the shift towards a data-driven approach to understand customer behavior and preferences, emphasizing the use of technology to ...

    26 min

  8. 29/02/2024

    OpenAI Announces Sora // American Travel Sentiment Study Wave 82 // Barilla's Spotify Channel // Travel Trends 2024

    Send us a textIn this episode of Tradigital Tourism Insights, the show explores the technology Sora; an innovative text to video model developed by OpenAI. The program delves into the technical aspects of Sora and discusses its potential for revolutionizing video creation. The episode then shifts focus to a study on American travel sentiment and how financial concerns are influencing travelers’ choices and behaviors. Following that, spotlight is placed on an innovative and creative mark...

    20 min

  9. 19/02/2024

    Discover the Fediverse // Meta and The Apple Tax on Boosts // How a Museum is Winning at Tik Tok // Reddit: The Next Era of Influence

    Send us a textIn this episode of Digital Tourism Insights, host Pat Strader discusses industry trends and emerging marketing technologies. Topics include the benefits of the Fediverse, a decentralized network of social media platforms linked by ActivityPub, for targeted marketing campaigns and the appeal of its platforms such as Mastodon, PeerTube and PixelFed. Strader also highlights Meta's response to in-app purchase rules, increasing advertising costs, and the role of content-boo...

    18 min

  10. 09/02/2024

    Email Marketing Trends in 2024 // Colors of Carlsbad Campaign // AI Updates to Google Maps // AI in Travel and Tourism

    Send us a textTradigital Tourism Insights: The Power of AI and Future Trends in Travel and Tourism MarketingThe podcast ‘Tradigital Tourism Insights’ discusses new industry trends, research, and emerging technologies in travel and marketing. This episode investigates potential email marketing trends in 2024 and emphasizes the significance of privacy, personalization, AI, and mobile-friendly design. It also covers the 'Colors of Carlsbad' campaign, which creatively combines data analysis and a...

    29 min

  11. 29/01/2024

    Adapting SEO Strategies for Google SGE // Navigating Ad Measurement Challenges // OutHorse Your Email in Iceland // American Travel Sentiment Study WAVE 81

    Send us a textIn this episode of the Tradigital Tourism Insights, a podcast by Digital Relativity, host Pat Strader discusses the implications of Google's Search Generative Experience (SGE) on SEO strategies, predicting a drop in organic search traffic due to SGE's focus on AI-driven search results. He emphasizes the need for marketers to adapt to this shift and prepare for these changes. Pat also highlights the importance of content in SEO and advises marketers to delve deep into creating un...

    26 min

  12. 11/01/2024

    Tradigital Tourism Insights Introduction

    Send us a text

    7 min
  • 12 Episodes

About

Welcome to Tradigital Tourism Insights: A Podcast by Digital Relativity hosted by Pat Strader, founder and CEO of Digital Relativity. Join us as we explore the fascinating intersection of traditional and digital marketing in the travel and tourism industry. Each episode delves into hot topics like personalization, the transformative role of AI, and inspiring real-world marketing campaigns. We will share insights, case studies, and thought-provoking discussions that will equip you to navigate the dynamic landscape of travel marketing. Tradigital Tourism Insights is your ticket to understanding and harnessing the power of marketing in the travel industry. Join us on this journey and stay ahead of the curve in the ever-changing world of travel and tourism marketing.

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