Ad Age Ad Lib

Ad Age
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Ad Age Ad Lib Podcast

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles. 

  1. 16/12/2020

    Why Rick Astley is never gonna give up snacks or drums

    The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.

    40 min

  2. 11/12/2020

    How The Lincoln Project’s endless stream of viral ads were actually made (in record time)

    Ben Howe of Howe Creative, one of The Lincoln Project’s key video collaborators, on the making of ‘Mourning in America’—and what it takes to go viral

    41 min

  3. 03/12/2020

    Behind Hendrick's Gin's quirky ad approach

    On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “somewhat smart” speaker and the Hendrick’s Streaming Service, which consists of videos of actual streams—yes, running water.

    30 min

  4. 24/11/2020

    Behind Calm's unexpected Election Night win

    In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.

    29 min

  5. 19/11/2020

    How Activision Blizzard found success amid a global pandemic

    On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive momentum around its leagues, including the inaugural season of the Call of Duty league.

    33 min

  6. 12/11/2020

    How streaming news channels made their mark in the 2020 election

    On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Christy Tanner, executive VP and general manager of CBS News Digital, and Elaine Quijano, anchor, CBSN, about the state of the streaming news marketplace.

    22 min

  7. 04/11/2020

    How to not miss the mark in multicultural marketing

    Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, global head of diversity and inclusion, Droga5, on how to move multicultural marketing beyond a check box.

    44 min

  8. 01/10/2020

    The state of the CMO

    Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.

    31 min
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About

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles. 

Information

  • Creator
    Ad Age
  • Years Active
    2017 - 2020
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © 2017
  • Show Website
    Ad Age Ad Lib

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