The Category Queen Show

Kinsey Machos

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MARKETING
UPDATED WEEKLY

The Category Queen Show Podcast

For more information visit kinseymachos.com

16 AUG

Marketing Checklist: How To Optimize Your Online Presence for Daily Leads & Clients

Imagine if your online presence could consistently attract and convert prospects into paying clients **every day**. In this episode, I walk you through a practical checklist to ensure that your business is fully optimized to do just that. We’ll break down the essential components of a successful digital storefront, discuss how to maintain consistent messaging across your platforms, and reveal how small tweaks in your online strategy can lead to big gains in client acquisition. Use this tactical episode to reference any time you need to audit your business to ensure every part of your online presence is working to bring in leads and clients daily. Key Takeaways: Learn how to set up and optimize your online presence to attract the right audience.Discover the importance of consistent messaging across your digital assets.Understand the strategies to effectively convert followers into leads and clients daily.Get actionable steps to audit your current online presence and identify areas for improvement.Explore how to use data to make informed decisions about optimizing your marketing efforts. Resources Mentioned: Episode 84: Always Selling Work With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer Apple Podcast | Spotify Connect With Kinsey Machos Website | Instagram | LinkedIn | Facebook About the Host Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

24 min
14 AUG

Scaling Your Business Through Mind, Body, and Spirit

There’s a powerful synergy between your personal well-being and the success of your business. In this episode, I dive into how aligning your mind, body, and spirit can be the missing link in achieving sustainable growth. This isn’t just about scaling your business—it's about creating a life that feels balanced, fulfilling, and true to your core values. Key Takeaways: The critical role of personal alignment in business success.Holistic strategies for maintaining balance while growing your business.Practical ways to incorporate wellness into your daily routine.The impact of mind, body, and spirit on long-term business growth.Steps to ensure your business supports your overall well-being. Resources Mentioned: Episode 52: MVP: Speaking To The Top 1% of Your Market Episode 56: Two Ways You're Out of Alignment With Your Offer Episode 133: Taking A Risk On Your Unique Expertise Episode 144: Unleashing Your Creative Genius: Beyond the Blocks and Into Brilliance Work With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer Apple Podcast | Spotify Connect With Kinsey Machos Website | Instagram | LinkedIn | Facebook About the Host Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

40 min
9 AUG

A Sneak Peek at Our New Consulting Offer: Luxe Leverage

Have you ever found yourself overwhelmed by the complexities of scaling your business while maintaining quality and alignment? It’s a challenge many experts face. In this episode, I reveal the Luxe Leverage experience, a unique consulting offer designed to help you create scalable, high-end solutions that don't compromise on quality or personal alignment. Discover how I moved away from traditional, cookie-cutter business models to craft bespoke solutions that elevate both client results and profit margins. Join me as I share the transformative journey of aligning your highest zone of genius with a business model that truly reflects your brilliance. Key Takeaways: The importance of aligning your business model with your unique zone of genius.How to create scalable offers that maintain high quality and client satisfaction.Strategies for achieving substantial business growth while working part-time.The pitfalls of traditional volume-based business models and how to avoid them.Steps to architect a bespoke consulting service that maximizes profit margins without sacrificing results. Work With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer Apple Podcast | Spotify Connect With Kinsey Machos Website | Instagram | LinkedIn | Facebook About the Host Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

27 min
7 AUG

From Generalist to Specialist: Unlocking Your Coaching Superpower

Stepping into a specialized niche can feel counterintuitive, especially when it seems like being a generalist would allow you to serve a broader audience. In this episode, I explore the liberation and clarity that comes with focusing on a specific market. Through real client stories and personal insights, I'll guide you on how to define your category niche and leverage your unique brilliance to stand out in a crowded industry. By narrowing your focus, your marketing becomes clearer, your offers more compelling, and your business more profitable. This episode will challenge your preconceived notions about niching down and inspire you to embrace specialization for greater impact and success. Key Takeaways: The benefits of moving from generalist to specialist and how it leads to business growth and personal freedom.How to clearly define your category niche to make a lasting impact in your market.Overcoming the fears and misconceptions associated with specialization.Aligning your unique skills and brilliance with a lucrative and specific market.Separating your personal identity from your business niche to avoid burnout and confusion.Real-world examples of how specialization has transformed businesses and lives. Resources Mentioned: Episode 52: MVP: Speaking To The Top 1% of Your Market Work With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer Apple Podcast | Spotify Connect With Kinsey Machos Website | Instagram | LinkedIn | Facebook About the Host Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

22 min
2 AUG

How to Prepare for Your One-to-Many Offer Before You Feel Ready

Ever wonder why your one-to-one client work feels overwhelming? It might be time to prepare for a scalable offer. Many coaches and consultants rush into launching without proper prep work, making the process much more challenging. In this episode, I’ll share insights on how to effectively prepare for your scalable offer, ensuring a successful launch and continued sustainable growth. Drawing from personal experience and working with clients, I reveal the key steps to transition from one-to-one to a one-to-many model. You'll learn about mindset shifts, strategic planning, and aligning your offers with your unique vision. Whether you're just considering a scalable offer or looking to optimize an existing one, this episode is packed with actionable advice. Key Takeaways: Understand the importance of mindset shifts for scalable offers.Learn the essential prep work needed before launching a scalable offer.Discover how to align your offers with your unique client journey.Identify common challenges and how to overcome them.Explore the financial aspects and projections for your scalable offer. Resources Mentioned: Episode 110: 4 Signs You’re Ready To Scale Your Coaching Business Work With Kinsey Machos Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience. Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer Apple Podcast | Spotify Connect With Kinsey Machos Website | Instagram | LinkedIn | Facebook About the Host Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

27 min
31 JUL

5 Ways To Enroll One New Client This Week [LIVE REPLAY]

Getting clients online is easy when you allow it to be. Today, I reveal five simple strategies to consistently enroll clients every week without the need for complex sales funnels or live launching. You'll learn how to avoid common pitfalls and stay focused on effective, straightforward techniques. These methods have helped many of our clients achieve remarkable growth, and they can do the same for you. Tune in and discover how you can simplify your client acquisition process and enjoy a smoother, more rewarding journey in your business. Key Takeaways: Understand the importance of maintaining simplicity in your client acquisition strategy.Learn five straightforward methods to attract clients consistently without the need for elaborate sales funnels.Discover the benefits of sticking to tried-and-true tactics that have been proven to work in the growing and scaling phase of business.Gain confidence and clarity in your approach to client acquisition. Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the Host Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

1h 31m
26 JUL

How To Know If You Chose The Right Niche

Are you struggling with the nagging question of whether you've chosen the right niche? In this episode, I explore the complexities of niche selection and dispel the myth that there's a "right" or "wrong" choice. Drawing from personal experience and client stories, I reveal why black-and-white thinking can be a major hindrance to business growth. You'll learn how to shift your mindset to see all decisions as steps towards success, and how to fine-tune your messaging to attract your ideal clients. Let's eliminate the unnecessary stress of niche selection and focus on what truly drives success in your business. Key Takeaways: Learn how to shift your mindset to see all decisions as steps towards success.Discover how to fine-tune your messaging to better resonate with your ideal clients.Recognize that issues in your business are often more about messaging and marketing than niche selection.Gain insights on how to handle growth phases and the accompanying doubts and insecurities. Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the Host Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

16 min
24 JUL

Balancing Masculine & Feminine Energies in Business with Emily Hirsh

In this special conversation, I sit down with Emily Hirsh, founder of Embodied Marketing Agency, to explore her incredible journey from a determined entrepreneur to a thriving business leader who embraces both strategic and 'woo' approaches. Emily's story is filled with moments of profound transformation, balancing motherhood, marriage, and a thriving business. We dive into how she managed the early survival years, overcame societal expectations, and found harmony between the hustle and feminine energy. You’ll walk away inspired and ready to find your own balance in business and life. Key Takeaways: Understand the importance of blending strategic and intuitive approaches in business.Discover the power of recognizing and utilizing both masculine and feminine energies.Learn how to implement intentional pauses and creativity in your work routine.Gain insights into fostering a supportive and empowered team culture.Hear practical advice on navigating the current economic climate with effective marketing strategies. About the Guest Emily Hirsh is a leading Digital Marketing Strategist, entrepreneur and founder of Embodied Marketing, one of the fastest growing digital marketing agencies that is responsible for over $131 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs to grow their businesses and generate massive revenue using her revolutionary Embodied Marketing Process. Links: Website: https://embodiedmarketing.com/ Instagram: https://www.instagram.com/em.bodiedmarketing/ Apple Podcast | Spotify Connect With Kinsey Machos: Website | Instagram | LinkedIn | Facebook About the Host Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

51 min

For more information visit kinseymachos.com

Creator

Kinsey Machos
Years Active

2020 - 2024
Episodes

285
Rating

Clean
Copyright

© Copyright 2024 Kinsey Machos
Show Website

The Category Queen Show