CMO Diaries

CMO Alliance
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CMO Diaries Podcast

Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.

  1. 20/05/2022

    Everything a CMO needs to know about product launches | Yoni Solomon | CMO Diaries

    Yoni has plenty of experience launching products from his product marketing background, but how did things change when doing the same as a CMO? Turns out, plenty... Key talking points The important things to consider when launching a product as a CMO.Why you should never take things for granted with product launches.Why the work doesn't stop once the product is launched.

    31 min
  2. Are you OK with OKRs? | Andrea Linehan | CMO Diaries

    05/05/2022

    Are you OK with OKRs? | Andrea Linehan | CMO Diaries

    OKRs can be a powerful tool for aligning an organization, but you need to understand what the framework's really about. Andrea shared with us how she's been getting to grips with the model. Key talking points What is the OKR framework, and why can it be so effective?How to measure OKRs at different levels.How to select the right OKRs for your organization.

    34 min

  3. 17/03/2022

    Hiring in the age of The Great Resignation | Yoni Solomon | CMO Diaries

    The Great Resignation has firmly put the power in the hands of talent, rather than the companies trying to hire them. Yoni takes us through what this means for CMOs, and how we can rise to meet that challenge. Key talking points How The Great Resignation has shifted the power to talent over companies.Why we can't just throw money at the problem.How CMOs can overcome these challenges and attract the right talent.

    29 min
  4. Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries

    04/03/2022

    Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries

    Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team. Key talking points Why it's important to have a strong employee brand and culture.How to develop them so they align with senior leadership's outlook.The importance of personal interaction and collaboration.

    32 min
  5. Boosting your email conversion rates | Aidan Casey | CMO Diaries

    11/02/2022

    Boosting your email conversion rates | Aidan Casey | CMO Diaries

    An average person receives over 100 emails each day. That's why it's important to make sure your emails stand out. Aidan shares her tips on how to do just that. Key talking points Why email is still an important component of digital marketing.Crafting an email strategy that works.Embracing autoresponders and email automation.

    37 min

  6. 04/02/2022

    Skilling up to discover new options | Yoni Solomon | CMO Diaries

    Yoni shares with us his experiences in leading the development of Uptime's new pricing model system led him to develop new skills, which has allowed him to open up two-way dialogues with different departments. Key talking points The importance of developing new skills, along with a working knowledge of the associated terminology as a CMO.How these skills and terms can allow you to have two-way dialogues with other departments, like development teams.What these new avenues could mean for future projects.

    35 min
  7. Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

    28/01/2022

    Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

    Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing. Key talking points What do we mean when we say only 5% of B2B buyers are ready to buy?The importance of targeting that 95% of your audience for long-term success.How to align short-term and long-term goals.

    41 min
  8. Merger branding: something greater than the sum of its parts | Andrea Linehan | CMO Diaries

    10/12/2021

    Merger branding: something greater than the sum of its parts | Andrea Linehan | CMO Diaries

    Andrea and her team have been working incredibly hard for months developing a new brand to represent their newly merged organization, and she joins us for her first CMO Diaries to explain the process so other CMOs can do the same in the future. Key talking points Why a new brand was important as a result of the merger, both internally and externally.The important considerations and processes in developing a great brand for merged organizations.The importance of input from both sides of a merger to get great results.

    48 min
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About

Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.

Information

  • Creator
    CMO Alliance
  • Years Active
    2021 - 2022
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Product Marketing Alliance LTD
  • Show Website
    CMO Diaries

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