The Crisis Show #119: Communication Lessons from Election 2016

Rich Klein was joined by Ruth Sherman and Tripp Frohlichstein to analyze how the communication styles of Donald Trump and Hillary Clinton made a difference in the election. The trio explored things like body language, tone/emotion of voice and word selection — whether speaking from the podium (with or without teleprompters), on the stump or  during media interviews/press conferences. Early in the show, for example,  Klein cued up Hillary Clinton’s awkward press briefing at the United Nations from early 2015 in which she discussed her email controversy.

The show also explored the effectiveness of  “Make America Again”  vs “Stronger Together” — the candidates’ respective campaign slogans — and agreed that Trump’s certainly resonated more strongly.

Klein, Sherman and Frohlichstein (who all do media training in their businesses) acknowledged that Trump was much adept at using the media to his advantage and also using social media, particularly Twitter and Facebook, to reach many voters. Clinton was often awkward when facing the media and came across as too formal when she did use social media channels ike Twitter.

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