Diary of a first-time CMO

Cognism
  • 0.0 (0)
  • MARKETING
Diary of a first-time CMO

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

  1. Conclusion

    08/02/2023

    Conclusion

    Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.

    1 min
  2. Entry 63: My dream demand gen marketer

    08/02/2023

    Entry 63: My dream demand gen marketer

    Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.

    2 min
  3. Entry 62: My predictions

    08/02/2023

    Entry 62: My predictions

    Alice talks through her transformational predictions for content marketing in 2023 and beyond.

    2 min
  4. Entry 61: The 10% more mindset

    08/02/2023

    Entry 61: The 10% more mindset

    The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.

    2 min
  5. Entry 60: Attracting talent

    08/02/2023

    Entry 60: Attracting talent

    Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.

    3 min
  6. Entry 59: Don’t backslide

    08/02/2023

    Entry 59: Don’t backslide

    Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.

    3 min
  7. Entry 58: Content team in a demand gen org

    08/02/2023

    Entry 58: Content team in a demand gen org

    What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.

    5 min
  8. Entry 57: Rebranding Cognism

    08/02/2023

    Entry 57: Rebranding Cognism

    Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.

    4 min
See All (68)

About

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

Information

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada