Episode 20: A Name is a Brand

A conversation of names being brands with Taylor @whatsinababyname. 

What is a brand? It's the feeling you get when you hear the name of something. Nike, Etsy...2 very different feelings.  

Now parlay that into humans. A name comes with a feeling...that's why we give it. And certainly, it only takes one person to change the brand/emotional response of a name.