Paychex THRIVE, a Business Podcast

Paychex, Inc.
Paychex THRIVE, a Business Podcast Podcast

Join host Gene Marks for Season 3 and hear timely insights on marketplace conditions, proposed legislation, innovations, research, and success strategies from industry leaders, lawmakers, experts, and icons to help you propel your business forward and THRIVE.

  1. 17 SEPT

    Brewing Success: How Starbucks Boosts Small Business Growth

    A new study from two of Columbia Business School's brightest minds, Jinkyoung Choi and Jorge Guzman, reveals a striking correlation between the opening of Starbucks locations and a subsequent increase in local business activity. Specifically, neighborhoods witnessing the entry of their first Starbucks saw approximately a 5% uptick in new businesses compared to areas without such an addition. Choi and Guzman join this episode of Paychex THRIVE to discuss this phenomenon and share why Starbucks, with its inviting atmosphere for lingering and networking, is accelerating small business growth.   Topics include: 00:00 – Episode preview and welcome 00:53 – Welcome and introduction of guests 02:28 – Jorge Guzman’s background 03:15 – Jin Choi’s background 03:54 – Overview of Choi and Guzman’s study 05:53 – Impact of Starbucks on local entrepreneurship 07:16 – Comparison with other coffee shops 09:52 – Starbucks' role in supporting freelancers 11:17 – Methodology of the study 13:16 – Is Starbucks choosing growing areas vs. causing growth? 14:28 – Implications of zoning board decisions on Starbucks locations 17:01 – Data sources for the study 18:02 – Impact of COVID-19 and study considerations 19:02 – Takeaways and strategies for small business owners 20:47 – Benefits of opening a business near a Starbucks 23:17 – Discussion on research about Starbucks and neighborhood entrepreneurship 24:28 – Wrap up and thank you   DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    25 min

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Join host Gene Marks for Season 3 and hear timely insights on marketplace conditions, proposed legislation, innovations, research, and success strategies from industry leaders, lawmakers, experts, and icons to help you propel your business forward and THRIVE.

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