What is a GTM (go-to-market) Plan?

On this episode, co-hosts Jeanette Jordan and Miyishia Slay provide a detailed description of a go-to-market (GTM) plan.  We provide a step-by-step walkthrough defining all of the elements of a GTM from product definition to sales training. We give real world examples on how to define product testing phases as well as success metrics for your launch.