Visionary leadership | An Olympic-level CEO’s team approach to creating a snowboarding legacy

Dustin Heise left the corporate world so that he could make a difference in snowboarding, both in Canada and the world. He has been at the helm of Canada Snowboard as CEO for two years and is leading his organization with integrity, vision, and passion.

With a shared vision to be recognized as a world leading snowboard nation, Dustin—along with the Canada Snowboard staff, athletes, partners, and sponsors—is guiding the next generation of young athletes, and bolstering some of the best athletes in the world to create a legacy of snowboarding. And, he is having fun doing it.