Authentic Brand Builders Podcast Michelle Knight

As an entrepreneur for over eight years, I have come to understand first-hand the challenges and also amazing successes that come with selling authentically online.
When I first started my business, I remember feeling so ICK with myself when I would try to sell online. Something about it felt robotic, inauthentic, and insensitive. It wasn’t out of intention it was simply because I hadn’t made the connection to what selling my services truly was. 
Turns out selling is a BIG part of running any business so I quickly began to adjust the way I sold and marketed online because I knew it was necessary and if it didn’t feel good to me, I knew I wouldn’t do it. Now, I get to support my clients and community members in finding their authentic voice when it comes to selling their services.
Today, I’m excited to share some of my top discoveries and tips with you because I know this is a main concern and struggle for a lot of authentic brand builders. 
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Two selling trends that need to disappear because of their push strategy.
Two of my favorite selling strategies that focus on pulling your audience in and making them feel seen, heard, and understood.
The simple mindset shift I made that resulted in more consistent, feel-good sales as an online business owner.

As a firm believer in the power of authentic brand building, I've always been on the lookout for new perspectives and strategies to enhance my approach to social media. Although it's not my go-to marketing strategy, and I’ve had a bit of a love-hate relationship with it over the years, I recognize its potential in building your brand attraction and connection.
Today on the podcast, I’m excited to share a recent conversation I had with Blair Mlotek, the co-founder of Clio Social, where we talked more about her love of social media and how she supports her clients.
This was such a fascinating conversation and I felt like Blair was speaking my language on topics of authenticity, repurposing, and building connections. 
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
The 2024 social media trends that Blair and I are most excited about and how you can use them to your benefit as an online marketer.
Blair’s top tips for planning your social media content efficiently and effectively.
The importance of building community on social media and how Blair suggests getting started.
 

After last week’s episode, I had to expand a bit more on all things website optimization. I’m a big advocate, as you’ll see in today’s post, of having a Home Base for your brand (aka your website). 
Your website is a powerful tool that allows you to control your narrative, support your audience as they move through the consumer buying journey, and drive conversions. It’s a crucial component in sustaining a business in the long run. Every month, I’m getting anywhere from 5,000 to 10,0000 visitors to my website. This tool allows me to create consistency in my marketing funnel, and make sure that those that land on my website are supported.
In this post, we'll dive into some top tips for optimizing your website and increasing conversions to help you make the most out of your online presence.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
How to create a clear website roadmap for your ideal customer that helps them move through the consumer buying journey with ease.
The importance of reiterating or repeating yourself across your website copy, and the three main elements to repeat!
A simple hack that can increase your conversions almost instantly!
 

As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business. 
However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact their brand awareness.
Today, on the podcast, I’m sharing the four marketing mistakes you might be making, and how to ensure you’re getting your brand seen consistently online.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
A trend I’m seeing all over social media that is steering entrepreneurs in the wrong direction.
A controversial topic among mentors and marketers, and why I think your website is crucial to marketing success.
A simple tweak you can make to your marketing strategy that will help you feel more confident in your marketing moves.
 

As a Brand Strategist, I know that how you approach your marketing and content strategy is everything. Ultimately, you can have the most amazing brand, but if no one sees it then it’s not doing you any good.
Most strategists are teaching social media marketing as the core of marketing, but I want to share a different approach. An approach that has been serving my 6-figure business for years. An approach that motivated me to create Brandmerry Academy which teaches entrepreneurs how to effectively market their business without social media.
So, today I’m breaking down the exact marketing strategy to follow if you don’t have a marketing budget, and don’t have a team to help you create and distribute your content.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Why most entrepreneurs get overwhelmed with marketing (Hint: it’s not you, it’s what you’re being taught).
A strategy that works no matter if you prefer writing, speaking, or creating videos.
The importance of creating an omnichannel approach to your marketing efforts if you’re craving simplicity and sustainability.
 

As an entrepreneur and content creator, I have always believed in the power of repurposing content to reach a wider audience and strengthen my brand presence online. 
Recently, I found myself knee-deep in an Instagram Thread that discussed repurposing and after reading so many responses and opinions, I knew I needed to share my thoughts on this topic.
I’ve been repurposing content for eight years. In the beginning, it was because I was working a 9 to 5, months into my postpartum journey, and building a business from scratch. Then, my goal with repurposing shifted when I took my business “full time” and wanted to expand my reach to other platforms.
I consider myself an expert in this topic so today I’m sharing my thoughts on the art of repurposing and its impact on building an authentic brand online.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
The controversy around repurposing and what most entrepreneurs and content creators are getting wrong.
The #1 thing you need to understand around repurposing to be successful and make sure you’re not annoying your audience.
How I repurpose my content, and ways to improve your repurposing strategy!