275 The Impact of FTC Regulations, Alex Cooper’s Massive Deal And Libsyn's Latest Collaborations

Alex Cooper signs a 125 million dollar deal, Apple Podcasts is available via browser! New rules from the FTC banning fake testimonials, best practices on changing the name of your show, Libsyn and Barometer join forces to bolster brand safety and Libsyn teams up with Universal Music Group! Plus stats, mean and median numbers.

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Quick Episode Summary

• PROMO 1: The Relaxed Male
• Rob and Elsie conversation
• Quick Podcast Movement debrief
• That Call Her Daddy multi-million dollar deal - hey we were right!
• Apple Podcasts is now available via browser
• Feedback on explicit content not being available through Apple Podcasts via web
• Libsyn Ads has achieved 24% year over year growth for host read ads in the first half of 2024
• Podcast 2.0 follow up
• New rules from the FTC banning fake testimonials
• Best practices for changing the name of your show
• Bolstering brand safety as Libsyn partners with Barometer
• Social media followers not correlate to podcast listeners
• Libsyn teams up with Universal Production Music for offer "Universal Music for Creators"
• Congratulations to Relay.FM on their 10th birthday
• PROMO 2: Over Here, Over There
• Stats: mean and median numbers

Featured Podcast Promo + Audio

• [PROMO 1: The Relaxed Male]
• [PROMO 2: Over Here, Over There]

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

• Leave us voice feedback!
• Alex Cooper’s ‘Call Her Daddy’ podcast signs deal with SiriusXM for $125 million | CNN Business
• Apple Podcasts on the web - Apple Podcasts for Creators
• 08.14.24-Libsyn-Ads-Podcast-Movement-release-compressed.pdf
• Libsyn Boosts Leadership, Moving Rick Selah To CRO - Radio Ink
• FTC Approves Final Rules Banning Fake Testimonials. | News | podcastnewsdaily.com
• 08.15.24-Libsyn-Barometer-press-release-compressed.pdf
• Doom Generation Podcast on X: "Fellow pods: Do you find that the amount of follows you have on socials correlates to the amount of listeners/viewers you have? Currently we're only seeing about 10% that actually consume us. Just wondering if our time would be better spent elsewhere. And if so, where? 🤔" / X
• Twitter Followers vs Podcast Listeners-A Podcaster Perspective - Official Libsyn Blog
• 08.20.24-UMG-x-Libsyn-partnership.pd