#41 - Nathalie Cook – Champion of Women's Sports

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing (https://rothrevenue.com/), sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/. As we celebrate International Women’s Day on March 8th, it’s hard to think of a more appropriate guest than Nathalie Cook – a leader in the sports marketing space and a driving force in the movement for gender equality and investment in women’s sports. What a career… with stops at IMG, the Special Olympics, the 2010 and 2012 Olympic Media Consortium, Bell Media – where she became the first female VP and TSN - President at Cimoroni & Co., Chair of Canadian Women & Sport. She even has an award named after her - The Nathalie Cook Canadian Women & Sport Disruptor Award. I’m proud to call her a friend and former colleague and it was great to chat with her. We discussed her career journey; the people who inspired her along the way – very telling answer to this question. She gives insights into some of the sport partnerships she has been involved with. We dive into the work Nathalie is doing with Canadian Women & Sport | Femmes et sport au Canada and Project 8 Sports Inc. around investing in women’s sports and the development of Canada’s first professional soccer league. Nathalie then shines a light on other female leaders in sports and business. What a cool list of names. Many the next gen of leaders in this country. And we wrap with awesome professional development advice – so succinctly summed up in one word… I’ll let you listen to find out what that word is. You’ll leave inspired. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com