45: Proactive Not Reactive: Agile Marketing Strategy with Janet Mesh

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In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and performance assessments. Switching strategies often means setting aside personal biases and being brutally honest about what's working and what isn't. Tune in for knowledgeable insights about aligning marketing plans with shifting industry demands while ensuring customer focus.

Further, Sarah and Janet discuss how agile marketing encourages marketers to adapt to ever-changing trends by constantly evolving. They delve into marketing strategy development's structured, customer-centric aspects, including market research, strategy planning, implementation, analysis, and optimization. The hosts also explore how understanding and meeting audience needs while adapting to industry changes can lead to a successful marketing strategy.

📝 Find show notes at: http://sarahnoelblock.com/tiny-marketing/ep-45 

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