BAD Marketing Podcast with Eddie Maalouf

BAD Marketing
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BAD Marketing Podcast with Eddie Maalouf Podcast

Eddie Maalouf, founder of BAD Marketing (Formerly 4Media Marketing) takes you behind the scenes of his digital marketing agency, and has amazing conversations with some of the biggest names in the e-commerce and the marketing world.

  1. AUG 21

    61: Rebuilding After Shutting Down a $40M Business - Colin Wayne

    Colin Wayne (CEO @ Wayne Enterprises Inc) joins us in this special episode hosted by Ashton Shanks, where we dive deep into his journey from being a fitness model to CEO of one of Alabama's fastest-growing companies. In this episode, Colin shares how he leveraged social media to build a multi-million dollar brand, the challenges of transitioning from influencer to entrepreneur, and the importance of maintaining inner peace while scaling a business. Colin opens up about his origin story, the early days of Redline Steel, and how he grew his company from a small operation to a manufacturing giant with over 140 employees. He also discusses the pivotal moments that shaped his career, including overcoming significant personal and professional setbacks, and his approach to dealing with failure. Whether you're an aspiring entrepreneur, a seasoned business owner, or just curious about the inner workings of a successful business, this episode is packed with a lot of insight and valuable lessons. Don't miss this episode if you want to learn what it takes to succeed in today's competitive business landscape. FOLLOW COLIN: Website: https://colinwayne.com/ Instagram: https://www.instagram.com/colinwayne1 X/Twitter: https://x.com/colinwayne1 LinkedIn: https://www.linkedin.com/in/colinwayne1/   TIMESTAMPS: 00:00 - Introduction 01:30 - Colin's Origin Story 02:07 - Leveraging Social Media for Growth 03:31 - Transition to Entrepreneurship 05:21 - Founding Redline Steel 13:50 - Meeting and Collaborating with the Host 16:19 - Marketing Strategies and Insights 20:56 - Traits of a Successful Entrepreneur 23:44 - The Pursuit of Happiness and Self-Discovery 25:19 - Life Changes and Personal Struggles 27:17 - Reflections on Loss and New Beginnings 30:38 - Reevaluating Success and Identity 35:22 - The Importance of Relationships Over Material Success 41:26 - Finding Purpose and Inner Peace 45:02 - The New Why and Future Aspirations 49:07 - Conclusion and Final Thoughts We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

    50 min

  2. AUG 7

    60: 9-Figure E-Commerce Empire - Steve Tan

    Steve Tan (CEO @ Capital Club) joins us and shares his incredible journey in the digital marketing and e-commerce world. Steve has achieved hundreds of millions of dollars in online sales and tens of millions in cryptocurrency. He now runs Capital Club, one of the highest-level entrepreneur and business owner communities globally, with Luke Belmar. In this episode, Steve discusses his upbringing in Singapore, overcoming any and all challenges, and his initial passion for online gaming. He also dives into his experiences with various business ventures, the importance of diversifying income streams, and the lessons learned from setbacks. Join us as we explore Steve's path to success, the pivotal moments that shaped his career, and his advice for aspiring entrepreneurs. Whether you're interested in e-commerce, cryptocurrency, or entrepreneurship, this episode is packed with valuable insights that you don’t want to miss.   FOLLOW STEVE: Instagram: https://www.instagram.com/heystevetan/ Website: https://www.stevetan.com/ Twitter/X: https://x.com/heystevetan LinkedIn: https://www.linkedin.com/in/heystevetan/ Capital Club: https://www.capital.club/   TIMESTAMPS: 00:00 - Introduction 01:11 - Steve Tan's Early Life and Upbringing 02:47 - Struggles and Turning Points 08:06 - First Steps into E-commerce 10:29 - Challenges and Lessons in Business 24:06 - Rebuilding and Success in Dropshipping 29:37 - Scaling Up and Diversification 32:15 - Live Streams and Content Distribution 32:59 - The Evolution of TikTok 35:05 - The Impact of Fame and Personal Development 36:51 - Lessons from Business Partnerships 39:47 - Materialism and Personal Growth 44:19 - Parenting and Education Insights 49:27 - Scaling Businesses and Crypto Ventures 55:40 - Building the Capital Club Community 01:03:15 - Final Thoughts and Advice We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers   EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

    1h 9m

  3. JUN 6

    59: How to Hire A-Players Overseas for 7X CHEAPER than Americans - Omer & Esteban

    Omer Bloch and Esteban Andrade (Founders of Remote Latinos) join us in this episode to share their amazing journey from the agency world to creating a successful business. Find out how Remote Latinos became the top choice for hiring great remote talent from Latin America. In this episode, Omer and Esteban talk about the challenges they faced, the smart hiring strategies they use, and the HUGE benefits of hiring remote workers from Latin America. They also share how they keep their remote teams motivated and performing well, which is a key factor of making sure your remote team is stable. Whether you’re a business owner, an HR professional, or just interested in remote work, this episode has something for you. Tune in to learn from the founders of Remote Latinos and take your hiring game to the next level! Don’t miss out on this chance to hear from industry leaders. FOLLOW OMER & ESTEBAN Omer's Instagram: https://www.instagram.com/omerbloch/ Omer's LinkedIn: https://www.linkedin.com/in/omer-bloch Esteban's Instagram: https://www.instagram.com/estenick/ Esteban's Linkedin: https://www.linkedin.com/in/estenick/ Remote Latinos: https://www.remotelatinos.com/ Remote Latinos Instagram: https://www.instagram.com/remotelatinos/ TIMESTAMPS: 00:00 - Introduction 06:06 - Establishing Remote Latinos 09:00 - Living and Recruiting in Colombia 16:00 - Hiring and Training Talent 20:45 - The Role of AI in Recruitment 23:53 - Overcoming Common Hiring Mistakes 25:00 - Eddie's Hiring Hack 29:05 - Attention To Detail 39:30 - Onboarding Process and Its Importance 45:40 - The Future of Remote Latinos 54:42 - Fortune Cookie Advice & Closing We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

    57 min

  4. MAY 22

    58: How To Pay Less Taxes: What The IRS Doesn't Want You To Know - Edward Collins

    Edward Collins (Founding Partner & Wealth Advisor of Collins Lambert, LLC) joins us to share his journey from government work to becoming a successful entrepreneur, teaching everyone about financial literacy. In this discussion, Edward talks about the importance of understanding the tax code and using strategies like home office deductions and the Augusta rule to save money. These two things are just the beginning of the sauce Edward drops on this podcast. Edward also delves into what it takes to qualify as a real estate professional and the benefits of things like cost segregation and charitable remainder unit trusts. He emphasizes the need to ask SMART questions and find creative solutions to reduce tax burdens. For the experts out there, Edward also discusses advanced techniques like leveraging bonus depreciation for non-real estate assets and earning tax credits for investments in research and development, oil and gas, and solar energy. Again, this is just the tip of the iceberg. Tune in to this episode and gain valuable insights from a seasoned wealth advisor on how to navigate the complex world of taxes and optimize your financial strategies. If you seriously want to take your tax filing game to another level, you don’t want to miss this one. FOLLOW EDWARD: Website: https://www.collinslambert.com/edward-collins YouTube: https://www.youtube.com/channel/UCYRcHiNZ3bNTxb06pMGszgA Instagram: https://www.instagram.com/edwardcollins_upleveled TikTok: https://www.tiktok.com/@edwardcollins_upleveled LinkedIn: https://www.linkedin.com/in/edwardrcollins/   TIMESTAMPS: 0:00 - Introduction and Welcoming Edward Collins 0:39 - How did you get into this space? 3:01 - Doing workshops at local libraries 5:48 - Clients overpaying and starting a financial planning practice 8:55 - Going to law school for fun! 10:34 - Services and coaching ("done-for-you services") 11:36 - Content importance in today's age + social media strategy 19:19 - Tier 1, 2 & 3 Tax Strategies 20:35 - Tier 1 Example: Home Office Deductions 22:40 - Tier 2 Example: Augusta Rule 26:20 - The power of "How?" instead of "Can?" 27:10 - Tier 3 Example: Deducting Travel Expenses 29:38 - "Buy real estate, you don't have to pay any money..." True or false? + Strategies 35:30 - Deduction vs Depreciation + Passive vs Active Income 44:05 - Charitable Cause Tax Deduction 48:38 - An out-of-the-box tax strategy... 54:07 - Fortune Cookie Advice & Closing Questions We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

    58 min

  5. MAY 8

    57: Behind The Scenes Of Iman Ghadzi's 8-Figure Business - Paul Daley

    Paul Daley (Former CEO @ Educate) joins us to share his compelling journey from agency owner to CEO of Iman Ghazi's 8-figure business. In this candid discussion, Paul opens up about the highs and lows of his career, including the tough lessons learned from running and selling his first agency. He highlights the critical importance of company culture and the impact of financial focus on business sustainability.   Paul also offers insights into his role in shaping a successful team and driving profitability over mere revenue growth. His story is not just about overcoming business challenges but also about the strategic shifts that can define a company's success. Tune in for some straightforward advice from a seasoned entrepreneur. FOLLOW PAUL: Instagram: https://www.instagram.com/pauldaley/ LinkedIn: https://www.linkedin.com/in/pauljdaley/ TIMESTAMPS: 0:00 - Introduction and Welcoming Paul 1:19 - How did you get into the agency space? 2:38 - Why would you leave a $100k/mo agency? 6:00 - Having a “sellable business” 12:31 - Moving to Joel Kaplan’s team 14:49 - Lessons from Joel’s Operational Style 17:16 - Sales Manager > COO > CEO, what were your responsibilities? 20:34 - CEO vs COO and how they’re different 25:25 - What did you learn from Iman? 29:18 - Eddie vs Paul on core values & mission statement 39:00 - Let’s dig into the acquisition info side… 44:35 - What happens in the sales funnel? + Sales resistance 49:42 - Top 3 things people need to do in the info product space 01:04:38 - What’s next for Paul? 01:08:54 - Fortune Cookie Advice + Closing Questions   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

    1h 13m

  6. APR 25

    56: How Billion Dollar Brands Think About Marketing - Tyler Smith

    Tyler Smith (CGO @ Timeline) is a visionary in the ecom and digital marketing industry. In this episode, Tyler shares his journey from his early days in corporate sales to becoming a leading figure in online retail management. He discusses the challenges and successes of expanding services to major platforms like Amazon and managing high-impact Facebook ad campaigns.   Tyler reveals his approach to building strong partnerships, securing multi-million dollar investments, and how his strategies propel business growth. He also emphasizes the importance of brand longevity and adapting to consumer needs, which have been crucial in navigating the competitive e-commerce landscape.   Join us as Tyler offers invaluable insights into leveraging digital platforms for business success and the importance of strategic innovation in today's fast-paced market. This isn’t a podcast you should miss if you’re looking for answers in the ecom industry. FOLLOW TYLER: LinkedIn: https://www.linkedin.com/in/tyler-smith-5415752a/ TIMESTAMPS: 00:00 - Introduction of guest Tyler Smith 01:46 - Tyler discusses the beginning of his e-commerce career 04:00 - Transition from corporate sales to managing Facebook ads for local businesses 06:00 - Expansion of services to Amazon sellers and overcoming challenges 07:00 - Launching and failing with new product lines; learning from customer feedback 10:00 - Strategic discussions on market testing and product adjustments 18:00 - HyperIce products & development + marketing strategies 29:20 - Securing major sports league partnerships and endorsements 32:13 - Transitioning out of HyperIce, exiting Clovo 33:05 - Eddie's personal push into the food industry 38:00 - Personal reflections on career transitions and new initiatives 42:05 - FDA GRAS + science behind the product 48:35 - Securing the BAG for an upcoming project... 57:00 - The most important asset = YOUR TEAM 58:19 - Top three things that will grow your brand? 1:08:34 - Fortune Cookie Advice 1:12:25 - How to connect with Tyler! 1:14:00 - "Extended Cut," extra questions for Eddie...   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing   EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/

    1h 23m

  7. APR 11

    55: From Slums to Cartel Lands: Transforming Risk into Views - Arab

    We're back with the THIRD episode of Eddie's brother, Arab, the fearless YouTuber who dives headfirst into the world's riskiest places to bring back stories that blow your mind. Arab's not your typical traveler; he's out there making friends with people in dangerous slums and even spending days with the Mexican cartel. His adventures are wild, but getting them on YouTube? That's a whole other story, thanks to all the rules about what you can and can't show. In this episode, Arab deep dives on how he turns his adrenaline-pumping experiences into viral videos that millions watch. We talk about the fine line between creating content that's real and raw versus keeping it safe for the web. Arab shares his struggles and successes, giving us a peek into his life as a creator who's always pushing the limits. Tune in to hear all about Arab's journey, the behind-the-scenes of making content that stands out, and how he manages to keep his cool when things get super intense. It's a conversation filled with laughs, insights, and a few edge-of-your-seat moments that you won't want to miss. FOLLOW ARAB: Instagram: https://instagram.com/arab Twitter: https://twitter.com/yourfellowarab ArabUncut: https://www.arabuncut.com/ TIMESTAMPS: 0:00 - Intro 2:10 - Arab's YouTube numbers are crazy... 5:50 - What does Arab do for his content? 7:24 - Arab's experience living with the Mexican Cartel. 12:22 - Interviewing an actual hitman for 90 minutes. 19:51 - The difficulty of managing a business while trying to remain creative. 23:52 - Arab reflects on the challenge of leading a team as a creative individual. 32:34 - Selling BAD Marketing?! + future creative plans. 42:20 - What is Arab's next plan? + Eddie's prediction. 45:27 - The challenges of figuring out what to censor for YouTube guidelines. 48:10 - Shorts/analytics, splitting channels & why it's not a good idea. 55:14 - Closing thoughts. We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing   EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/

    57 min

  8. MAR 6

    54: How He Made MILLIONS From Freelancer to Agency Owner - Zach Schubert

    Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clients to his innovative approach of leveraging freelance talent, Zach's story is one of creativity, adaptability, and strategic foresight. Diving deep into the intricacies of SEO for e-commerce, Zach offers invaluable insights into the challenges and opportunities presented by the evolving landscape of digital marketing. He discusses the critical importance of content creation, strategic backlinking, and the potential impacts of AI on future SEO practices. With a special focus on his unique strategy for client acquisition through Instagram DMs and the power of community in the agency world, this episode is packed with actionable advice for both e-commerce and agency professionals. Whether you're navigating the complexities of agency growth, looking to enhance your SEO strategy, or simply interested in the entrepreneurial journey, Zach's expertise and innovative approaches provide a roadmap for success in today's digital ecosystem. Join us as we explore the journey of becoming an agency owner, the significance of SEO in e-commerce, and the value of community and strategic partnerships in achieving remarkable growth. FOLLOW ZACH: Instagram: https://www.instagram.com/heyzachschubert/ Twitter: https://twitter.com/heyzachschubert LinkedIn: https://www.linkedin.com/in/heyzachschubert/ YouTube: https://www.youtube.com/@heyzachschubert Agency Domain: https://discord.gg/agencydomain   TIMESTAMPS: 0:00 - Intro 1:52 - Zach’s Agency Journey, Personal Life + The Power of SEO 5:00 - Zach’s decision to move to freelancing + barber app 6:32 - Building an agency with a unique business model 8:16 - “I didn’t want to work with clients…” + arbitraging talent 11:08 - Boosted IG stories were… successful? 14:12 - SEO tactics, optimization, content creation & backlinking. 20:12 - Predictions on the future of SEO & AI 23:15 - Does the quality or quantity of traffic from backlinks matter? 24:15 - Why I chose ads over SEO as a service… 25:25 - Niche products and the speed of seeing SEO results 29:00 - Advice for agency owners 31:39 - The importance of investing time in people for agency owners 35:26 - The impact of community in the agency world 37:14 - How to connect with Zach and learn more about SEO We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

    40 min
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5
out of 5
16 Ratings

About

Eddie Maalouf, founder of BAD Marketing (Formerly 4Media Marketing) takes you behind the scenes of his digital marketing agency, and has amazing conversations with some of the biggest names in the e-commerce and the marketing world.

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