77. Navigating Black Friday: How Product and Service-Based Businesses Can Boost Holiday Sales

Black Friday isn’t just for big-box retailers anymore—it’s like the holiday season has opened its doors to everyone including product and service-based businesses. Whether you’re shipping products or offering top-notch services, this is your time to shine. It’s the perfect chance to engage customers, boost visibility, and end the year on a high note. 

The secret to making it all work? Smart preparation.

With the right strategies, businesses of all sizes can thrive. Service-based businesses no longer have to sit on the sidelines with popcorn, watching product-based companies rake in the dough—they can offer creative promotions and capture that Black Friday magic, too. Meanwhile, product-based businesses can strengthen their game by rolling out early offers and engaging customers with well-timed content.

Dive into this podcast episode to learn how you can create a thriving Black Friday promotion. 

Go Get Great Episode 77 References

3 Key Phases for Your Black Friday Social Media Strategy To Maximize Your Success Blog https://www.brittanymillersocials.ca/post/black-friday-social-media-strategy

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00:00 Intro

1:10 Black Friday for service based business

4:30 Last years Black Friday learnings

6:30 Content plans for BF promotions

9:30 Ideas for Black Friday promotions

19:00 Marketing tips and Black Friday do's and don'ts

27:00 Overcoming marketing fears

35:00 Wrap up