81. What Is a Strategic Plan? Organize, Align, and Achieve Your Business Goals Like a Pro

If you’ve ever wondered, “What is a strategic plan, and how is it different from a marketing plan?”—you’re not alone! A strategic plan is your roadmap to aligning your vision with actionable steps, making it the cornerstone of building a successful business that truly reflects your goals.

But here’s the thing: before you can create a meaningful plan, it’s essential to conduct a year-end debrief. In this episode, I’ll walk you through why this step is so important and the key questions to ask yourself to uncover what’s working, what’s not, and where you should focus your energy next.

You’ll also learn:

✅ How to structure a strategic plan that bridges the gap between big-picture vision and day-to-day operations.

✅ What to include in your plan to ensure it drives real results.

✅ Steps to organize your ideas and bring your vision to life for the year ahead.

Whether you’re setting goals for the first time or looking to refine your approach, this episode will help you focus your time, energy, and resources where they matter most.

Let’s build a strategy that empowers you to go from good to great! Take the first step toward planning your best year yet by listening to this episode.

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00:00 Intro

2:15 Why you need to start your year by creating a Strategic Plan

3:00 Defining a Strategic Plan

6:15 Past year debrief questions for reflection & alignment

10:00 Know your numbers

18:30 Systems & annual operational planning

20:30 Putting it all together

40:30 Wrap up