Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Jennie Wright
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
Acquire- Lead Generation, Digital Marketing for Entrepreneurs

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

  1. 15 HRS AGO

    EP 78: Why Your Business is Leaking Leads and How AI Can Stop It

    How do you know if your AI setup is actually helping your business grow—or just making things more complicated? If you’re still thinking of AI as a nice-to-have, you’re already behind. The reality? AI is no longer just a trend—it’s the backbone of modern business growth. But with so many tools, strategies, and conflicting opinions, how do you actually integrate AI in a way that works for your business instead of overwhelming you with tech fatigue? In this episode, I’m sitting down with Susan Diaz, CEO of Peaceful AI Marketing and a powerhouse in AI-driven business strategy. We’re cutting through the noise to talk about real, practical AI applications—no hype, no fluff, just what actually moves the needle. On This Week’s Episode, We Cover: The difference between adopting AI and actually integrating it—why most businesses are doing it wrongThe biggest mistakes entrepreneurs make when choosing AI tools (and how to avoid them)How to audit your tech stack to make sure your AI tools are actually working for you, not against youHow AI is changing business roles—not replacing them (hint: you need humans more than ever)The future of AI and business growth—what’s coming, what matters, and what you shouldn’t waste your time on === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Susan: Follow Susan on Instagram: https://www.instagram.com/aiwithsusandiaz/ Connect with Susan on Linkedin: https://www.linkedin.com/in/susandiaz/ Watch Susan on TikTok: https://www.tiktok.com/@aiwithsusandiaz Check out Susan’s website: peacefulaimarketing.com ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    30 min

  2. MAR 4

    EP 77: The Smartest Marketing Moves to Make When Sales Are Slow

    How can you re-engage past leads without sounding desperate or spammy? Ever feel like your sales are stuck in quicksand? One month you’re soaring, and the next, it’s crickets. Before you start slashing prices or throwing money at ads that might work, let’s talk strategy. In this solo episode, I’m diving deep into what actually works when sales slow down—and trust me, it’s not just “hustle harder” advice. I’ll walk you through proven, strategic moves to turn things around, even in an unpredictable economy. I’ve been in the trenches, I’ve made the panic-driven mistakes, and I’ve also figured out exactly what works when sales take a dip. Whether you're facing a slow month or just want to be prepared for the inevitable ebbs and flows of business, this episode is packed with real, actionable strategies that can help you stay profitable, visible, and thriving—without resorting to desperate moves. On This Week’s Episode, We Cover:Why Sales Slow Down (and How to Diagnose the Problem) - Don’t just react—analyze. I’ll help you pinpoint what’s actually causing the slowdown so you can fix the real issue instead of guessing.Avoiding the Panic Button: What NOT to Do When Sales Drop - Learn why knee-jerk reactions (like slashing prices or overhauling your entire business) can do more harm than good—and what to do instead.Optimizing What You Already Have: Quick Wins from Your Existing Offers - Before you create something new, look at what’s working—and how you can tweak it for better conversions.The Power of Re-Engaging Warm Leads (Hint: The Money Is in the Follow-Up!) - Think your audience isn’t buying? Chances are, they just need the right nudge. I’ll show you how to reconnect and convert past leads.Content Refresh: Why Your Old Posts, Emails, and Sales Pages Could Be Costing You Sales - Don’t reinvent the wheel—optimize it. Let’s talk about updating your messaging to reflect what your audience actually needs right now.Organic Strategies That Drive Sales Without Big Ad Budgets - From strategic collaborations to leveraging your podcast, summits, and guest interviews, I’ll break down how to stay visible without spending a dime.Creating Urgency (The Right Way!) Without Feeling SalesyNo fake scarcity, no cringe tactics—just genuine, high-value incentives that move people to take action. If your sales have slowed down (or you just want to be prepared for when they do), this episode is your roadmap to keeping momentum, driving revenue, and staying in the game—without the stress. ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    25 min

  3. FEB 25

    EP 76: Stop Wingin’ It: Crafting a Signature Talk That Grows Your Business

    What’s the #1 mistake keeping speakers from making money—and are YOU making it? If you’ve ever dreamed of stepping onto a stage and delivering a talk that not only captivates but also converts—this episode is for you. Because let’s be real… public speaking isn’t just about sharing your message—it’s about getting paid for it. This week, I’m sitting down with the incredible Jenn Espinosa-Goswami, an experienced speaker and coach who helps entrepreneurs speak with clarity, confidence, and consistency—whether on stage, on camera, or in webinars. If you’ve been stuck in the cycle of free gigs, unsure how to turn speaking into a legitimate revenue stream, Jenn is here to spill the secrets on how to transition from “exposure” to paid opportunities that grow your business. Here’s what we’re covering in today’s episode: How to overcome stage fright and OWN the room (or Zoom!)The power of a signature talk—and why having one makes you the speaker event planners WANTHow to stop taking unpaid gigs and start commanding top-dollar speaking feesThe truth about TEDx talks—are they worth it for your speaking career?How to structure your talk for engagement (aka, keep them hooked from your first sentence to your final call to action)The role of AI in speaker success—and how tools like ChatGPT can help you land gigsSpeaker reels: Do you really need one? And what makes one stand out Public speaking isn’t just for coaches or consultants—it’s for ANYONE who wants to increase their authority, attract high-ticket clients, and become the go-to expert in their niche. If you’ve been wondering how to leverage speaking to grow your audience, boost sales, and build brand authority, this episode is packed with actionable takeaways to make it happen. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Jenn: Follow Jenn on Instagram: http://www.instagram.com/jennspingo Connect with Jenn on Linkedin: https://www.linkedin.com/in/jego3 Watch Jenn on YouTube: https://www.youtube.com/c/JenniferEspinosaGoswami Check out Jenn’s website: https://www.weightlesschronicles.com/contact-me/ ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    38 min

  4. FEB 18

    EP 75: Summit Your Way to Industry Dominance (Plus Real Numbers)

    What’s the real reason high-level entrepreneurs are suddenly investing big in virtual summits? (Hint: It’s not just for leads.) So, here’s the deal—virtual summits aren’t just list-building freebies anymore. They’re money-making, lead-generating, authority-boosting powerhouses, and high-level businesses are finally taking notice. If you’re still thinking of summits as a cute way to grow your email list, it’s time for a serious mindset shift. In today’s episode, I’m diving deep into the real ROI of virtual summits—how they’re generating six figures (yes, six figures), creating strategic partnerships, and driving long-term revenue beyond the event itself. And trust me, after running over 450 summits since 2013, I’ve seen firsthand what works, what flops, and what’s making businesses sit up and pay attention. If you’re ready to stop playing small and start leveraging summits like the industry leaders do, this episode is for you. On This Week’s Episode, We Discuss:The Summit Evolution – How virtual summits have shifted from simple list-building tactics to serious revenue-generating events.Show Me the Money – Real numbers from my own clients who have hit six figures (and beyond) using summits the right way.Strategic Partnerships – Why high-level businesses use summits to connect with power players, form partnerships, and create joint venture deals that actually lead to big paydays.ROI That Puts Webinars to Shame – How summits deliver a 4X to 6X return and why their conversion rates blow traditional webinars out of the water.Beyond the Summit: The Long Game – Your event is just the beginning. Here’s how to turn those leads into long-term revenue with smart post-summit strategies.Authority on Steroids – Why hosting (or even speaking at) a summit cements you as a leader in your space—fast.What’s Coming in 2025 – My take on where the economy is heading and why summits are the perfect tool to recession-proof your business.Live Training Alert! – I’m pulling back the curtain on the exact strategies I use to help clients run profitable, high-converting summits. Want in? Stay tuned. ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    18 min

  5. FEB 11

    EP 74: 5 Website Upgrades That Will Drive Conversions with Whitney Bateson

    What’s the biggest mistake you see entrepreneurs making with their websites that’s killing their chances of attracting leads? If your website isn’t working as hard as you are, it’s time for a serious upgrade! In this episode, I’m sitting down with Whitney Bateson—a former dietitian turned website strategist—to break down how to create a site that doesn’t just look good, but actually works to attract and convert your ideal clients. Whitney’s journey from nutrition coaching to digital strategy is packed with insights on how to map out your services, structure your site for better conversions, and finally stop treating your website like a business card (spoiler: it should be your hardest-working salesperson). If you’re wondering why your website isn’t bringing in more leads or how to turn it into a seamless sales machine, this one’s for you! On This Week’s Episode, We Discuss:Whitney’s Career Pivot: How she went from dietitian to website strategist (and what she learned about business along the way).Website Mistakes That Kill Conversions: The biggest reasons your website isn’t turning visitors into buyers—and how to fix it fast.How to Map Out Your Services Like a Pro: Whitney’s 5-step framework to organize your offerings so potential clients know exactly how to work with you.Why Your Website Should Be Your Hardest-Working Salesperson: Stop treating your site like a static brochure and start using it to sell for you.Simple Fixes That Instantly Improve Your Website: Easy tweaks that make your site more user-friendly, professional, and conversion-focused.Mobile Optimization Musts: Why designing for mobile first isn’t optional anymore (and what happens if you ignore it).The Role of AI in Web Design: Should you use AI-generated content and images? We break down what works—and what’s a total turnoff.The Future of Website Design: Key trends you need to implement in 2025, from chat functions to strategic email list growth. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Whitney: Follow Whitney on Facebook: https://www.facebook.com/whitneydigital Follow Whitney on Instagram: https://www.instagram.com/whitneybateson/ Connect with Whitney on Linkedin: https://www.linkedin.com/in/whitneybateson/ Check out Whitney’s website: https://whitneybateson.com/ ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook...

    42 min

  6. FEB 4

    EP 73: Planning Ahead: Keep Your Business Thriving No Matter What

    Are you relying too much on social media to find leads—and what happens if that stops working? Let’s be real—there’s a lot of uncertainty in the air right now. If the news has you wondering how an economic slowdown might impact your business, this episode is a must-listen. I’m diving deep into future-proofing your business, so no matter what happens in the economy, you’re not just surviving—you’re thriving. After 13+ years in digital marketing and list building, I’ve seen firsthand what works when things get tough, and I’m breaking it all down today. We’re covering everything from building an engaged email list (because social media alone won’t cut it), leveraging collaborations and bundles, and adjusting your offers to keep customers buying—even when budgets get tight. Plus, I’m sharing real strategies you can implement today to keep your lead generation strong and your revenue steady. If you want to make sure your business is rock-solid no matter what’s happening in the economy, this episode is for you. On This Week’s Episode, We Discuss:What’s Really Happening in the Economy – A breakdown of why U.S. and Canadian markets are showing signs of instability and what that means for business owners.Why List Building is More Important Than Ever – The smart way to grow an engaged email list that isn’t controlled by algorithms.Using Bundles, Summits, and Collaborations to Build Authority – Why getting in front of other people’s audiences is a game-changer for organic growth.Fixing Your Lead Magnets for Maximum Conversions – How to audit, tweak, and repackage your lead magnets to keep them fresh and high-converting.Future-Proofing Your Offers – Smart pricing, flexible payment plans, and making sure your services/products stay relevant as customer spending shifts.The Messaging Mistakes You Need to Avoid – How to adapt your marketing so your audience sees your offers as “must-haves” instead of “nice-to-haves.”How to Plan for the Long Haul – My personal approach to staying ahead of economic shifts and keeping business growth steady, no matter what. ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    21 min

  7. JAN 28

    EP 72: Brad Sugars Spills: How to Get Out of Your Own Way and Scale to Millions

    Are you the reason your business isn’t scaling? (Hint: You might be!) In today’s episode, I’m sitting down with the one and only Brad Sugars. You’ve probably heard his name before (he’s only the founder of ActionCOACH, a global business coaching franchise!). Brad is a straight-shooter who knows exactly how to take businesses from stuck to scaling, and he’s sharing his no-nonsense strategies to help YOU get out of the weeds and into the CEO seat. From breaking outdated systems to hiring smarter, to building partnerships that fuel growth, Brad brings the wisdom of scaling nine+ companies to the conversation. If you’ve been looking for actionable advice on how to make your business work without you, this episode is packed with gold nuggets you can start using today. On This Week’s Episode, We Discuss:Scaling with Strategy: How Brad built multimillion-dollar businesses and the mindset shifts you need to do the same.The Power of Partnerships: Brad’s tried-and-true method of teaming up with media outlets for lead generation and how you can adapt this approach today.Getting Out of Your Own Way: Why you might be the bottleneck in your business and how to focus on systems over self.Smart Hiring Hacks: Why hiring overqualified people is a game-changer and how to manage with clarity and structure.Email Marketing Mastery: The right way to nurture leads with email and why frequency matters more than you think.Breaking Systems to Scale: Why your current systems won’t support the business you want and how to rebuild for the future.Post-COVID Consumer Shifts: How buyer behavior has evolved and why online research now dominates decision-making.Vision + Culture = Success: Setting a clear mission and building a team culture that supports your big goals.Advice for Aspiring Entrepreneurs: Brad’s candid tips for growth, overcoming roadblocks, and building a business that thrives without you. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Brad: Follow Brad on Facebook: https://www.facebook.com/BradleySugars/ Follow Brad on Instagram: https://www.instagram.com/bradleysugars/ Connect with Brad on Linkedin: https://www.linkedin.com/in/bradsugars/ Watch Brad on YouTube: https://www.youtube.com/user/actioncoach1 Check out Brad’s website: https://www.bradsugars.com/ ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the a href="https://www.facebook.com/groups/smartmarketingsmartresults" rel="noopener noreferrer"...

    36 min

  8. JAN 21

    EP 71: TikTok Bans, Meta Madness, and Why Organic Marketing Still Reigns

    Are you tired of feeling like your business is at the mercy of algorithm changes? In this episode, I’m diving into the absolute chaos that’s taken over the social media landscape. From TikTok bans to Meta’s ever-changing algorithms, it feels like the ground is constantly shifting beneath our feet. If you’ve been relying heavily on social platforms to reach your audience, this episode is your wake-up call. I’ll share how I’ve leaned into organic marketing strategies to regain control and build authentic, sustainable connections with my audience. Whether you’re frustrated with declining reach or worried about the future of your favorite platform, I’ve got actionable insights to help you pivot and grow. On This Week’s Episode, I Cover: What’s happening in social media chaos: How TikTok bans and Meta’s unpredictable changes are throwing creators and businesses into a spin.Breaking free from platform dependency: Why relying on social algorithms is risky and how to take back control.Why organic marketing is the way forward: Building authentic connections through email lists, blogs, and evergreen content.The power of email marketing: Why your email list is your most reliable and scalable marketing tool.SEO and evergreen content: How to create blog posts, videos, and other content that work for you long after they’re published.The rise of private communities: Tips for building spaces where your audience can connect and thrive.Repurposing content strategically: How to get the most mileage out of your content without burning out.Future-proofing your strategy: My take on where social media is heading and how to stay ahead of the curve. ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    21 min
See All (79)

Ratings & Reviews

5
out of 5
2 Ratings

About

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada