Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Jennie Wright
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
Acquire- Lead Generation, Digital Marketing for Entrepreneurs

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

  1. 1 DAY AGO

    EP 71: TikTok Bans, Meta Madness, and Why Organic Marketing Still Reigns

    Are you tired of feeling like your business is at the mercy of algorithm changes? In this episode, I’m diving into the absolute chaos that’s taken over the social media landscape. From TikTok bans to Meta’s ever-changing algorithms, it feels like the ground is constantly shifting beneath our feet. If you’ve been relying heavily on social platforms to reach your audience, this episode is your wake-up call. I’ll share how I’ve leaned into organic marketing strategies to regain control and build authentic, sustainable connections with my audience. Whether you’re frustrated with declining reach or worried about the future of your favorite platform, I’ve got actionable insights to help you pivot and grow. On This Week’s Episode, I Cover: What’s happening in social media chaos: How TikTok bans and Meta’s unpredictable changes are throwing creators and businesses into a spin.Breaking free from platform dependency: Why relying on social algorithms is risky and how to take back control.Why organic marketing is the way forward: Building authentic connections through email lists, blogs, and evergreen content.The power of email marketing: Why your email list is your most reliable and scalable marketing tool.SEO and evergreen content: How to create blog posts, videos, and other content that work for you long after they’re published.The rise of private communities: Tips for building spaces where your audience can connect and thrive.Repurposing content strategically: How to get the most mileage out of your content without burning out.Future-proofing your strategy: My take on where social media is heading and how to stay ahead of the curve. ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    21 min

  2. JAN 14

    EP 70: The Authentic Path to LinkedIn Success with Dee Boswell-Buck

    Feeling like LinkedIn is just another overwhelming platform where your efforts get lost in the noise? Think again. In this episode, I’m joined by LinkedIn expert and social media strategist, Denise Boswell Buck, who helps women-led businesses crush their LinkedIn marketing goals. Together, we’re diving into all things LinkedIn—from crafting standout profiles to hosting live shows that build connections and amplify your visibility. Whether you’re a LinkedIn newbie or a seasoned pro looking for fresh ideas, this episode will help you tap into LinkedIn’s massive potential for growth, connection, and brand-building. On This Week’s Episode, We Discuss: Using LinkedIn Live to Build Connections and Visibility: Denise breaks down how hosting LinkedIn Live shows creates personal connections and gets you noticed by your target audience.Aligning Your Marketing Strategies with Business Goals: Learn how syncing your LinkedIn efforts with your business objectives can lead to more focused, measurable results.The Secret Power of Video on LinkedIn: Discover why video content on LinkedIn is a game-changer for showcasing your expertise and fostering engagement.Crafting a Profile That Works Overtime: Denise shares how to optimize your LinkedIn profile—think magnetic headlines and an “About” section that packs a punch.Authentic Engagement That Drives Growth: Ditch the spammy connection requests and learn how real, meaningful interactions can skyrocket your visibility.Navigating LinkedIn’s Features Like a Pro: From newsletters to search engine optimization, we explore LinkedIn’s hidden tools that boost your discoverability.Networking Like a Human (Not a Robot): Personalized connection requests and authentic messaging are non-negotiable for building strong professional relationships.Turning LinkedIn DMs Into Contracts: Denise shares a powerful story of how one LinkedIn connection turned into a game-changing business opportunity.Why LinkedIn Is No Longer Just for Job Hunters: We’re busting the myth that LinkedIn is only for resumes and recruiters. This platform is your secret weapon for organic growth and thought leadership. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Dee: Follow Dee on Facebook: https://www.facebook.com/DeeBoswellBuck/ Follow Dee on Instagram: https://www.instagram.com/deeboswell_buck Connect with Dee on Linkedin: https://www.linkedin.com/in/dee-boswell-buck/ Watch Dee on YouTube: https://www.youtube.com/@deebusiness Check out Dee’s website: https://www.deeboswellbuck.com/ ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    30 min

  3. JAN 7

    EP 69: Feast or Famine Is Killing Your Business—Here’s How to Fix It

    Are you trapped in the feast or famine cycle, wondering how to create consistent income in your business? If you’ve ever felt stuck in the endless loop of feast or famine in your business, you’re not alone. In this episode, I’m sharing my journey of finally breaking free from that rollercoaster ride. I’ll take you behind the scenes of how I went from running a one-off summit business to building multiple revenue streams that fuel sustainable growth. Whether you’re launching your first course, offering services, or pivoting your business, this episode is packed with actionable strategies to help you diversify and grow in 2025. On This Week’s Episode, We Discuss:Breaking the Feast or Famine Cycle: Why relying on a single revenue stream can stall growth—and what to do instead.Diversifying for Long-Term Success: How I added new income streams to create a more stable and scalable business model.The Power of Visibility: How participating in bundles, summits, and speaking engagements expanded my network and brought in high-quality clients.Branching Into New Roles: My transition to offering fractional operations and CMO services, and why it’s been a game-changer.Owning Your Future: The decision to take an ownership stake in a company and the strategic thinking behind building a sellable asset.Planning for 2025: My step-by-step approach to setting quarterly goals and rolling out new offers without overwhelming myself—or my team.Lessons in Timing and Personal Growth: Why success isn’t always linear and how personal development plays a critical role in scaling.Strategic Planning for Revenue Diversification: Practical tips for entrepreneurs to identify opportunities and reduce over-reliance on any one stream of income. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    19 min

  4. 2024-12-31

    EP 68: Embracing Messy Beginnings and Creating Authentic Connections with Stacey Lauren

    Ever wonder if starting something messy could actually be the key to your success? In this episode, I sit down with the incredible Stacey Lauren for a raw and refreshing conversation about podcasting, authenticity, and the power of community. Stacey shares her unique approach to launching a “messy” 10-episode podcast—breaking free from perfection and leaning into experimentation. We also talk about the rise of spammy marketing tactics, how to keep things relational in an AI-driven world, and the importance of stepping outside your comfort zone to find your true voice. If you’ve been feeling stuck, overthinking your next launch, or looking for ways to make authentic connections that actually work, this conversation will give you the strategies and inspiration to keep moving forward. On This Week’s Episode, We Discuss: Why launching a “messy” 10-episode podcast might just be your next big moveHow Stacey uses community-driven approaches to validate products before investing in funnels and adsThe real secret to balancing AI, automation, and relational marketing without losing your audience’s trustHow to overcome spammy marketing fatigue by showing up authentically and ditching the buzzwordsThe power of small steps: Why tiny, consistent actions can lead to massive breakthroughsWhy embracing your true voice (and getting outside your comfort zone) is the key to growthThe role of community support in entrepreneurship and why you don’t have to do it alone This episode is all about pushing perfection aside, creating from a place of authenticity, and taking meaningful steps toward your goals. Grab your headphones—you’re going to love this one! === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Stacey: Follow Stacey on Instagram: https://www.instagram.com/dothethingformula/ Join Stacey’s Facebook groups: https://www.facebook.com/groups/dothethingcollaboration/https://www.facebook.com/groups/dothethingchallenge/ Watch Stacey on YouTube: https://www.youtube.com/@dothethingformula ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    31 min

  5. 2024-12-24

    EP 67: From 2024 to 2025: The Biggest Digital Marketing Trends You Can’t Ignore

    🎄 It’s Christmas Eve, and I’m bringing you a cozy fireside chat all about digital marketing trends—what worked in 2024 and where we’re headed in 2025! Grab your favourite holiday drink, settle in, and let’s look at the year’s biggest digital marketing shakeups: AI’s rise in content creation, short-form video domination, and the movement toward authenticity that’s redefining brand connections. But we’re not stopping there. I’m pulling back the curtain on next year’s most anticipated trends—from personalization and interactive content to balancing AI with human connection (because people-first marketing never goes out of style). Whether you’re reflecting on the year or gearing up to make your mark in 2025, this episode will give you clear, actionable insights to keep your marketing ahead of the curve. On This Week’s Episode, We Discuss: AI’s Impact on Marketing: How AI tools transformed content creation in 2024 and what to expect with ChatGPT 5.The Video Content Revolution: The explosion of short-form video and predictions for longer, deeper video content in 2025.Email Marketing’s Staying Power: Why email marketing remained rock-solid and tips to grow your list in the new year.The Authenticity Movement: The rise of brands ditching overly polished content for real, unfiltered connections.Personalized and Interactive Strategies: How personalization and tools like polls and quizzes are reshaping audience engagement.Sustainability in Marketing: The importance of integrating purpose-driven, eco-conscious strategies into your marketing.Balancing AI and Humanity: How to pair AI’s efficiency with human-centric messaging for deeper connections.SEO’s Evolution: Adapting to changes in SEO and the rise of video SEO to stay visible.Subscription and Membership Growth: Why recurring revenue models are driving loyalty and long-term success.Podcasts in 2025: The continued relevance of podcasts and why they should be part of your strategy. Whether you’re sipping hot cocoa or catching this on the go, this episode is your perfect prep for a thriving 2025. Let’s set your business up for success together! === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

    26 min

  6. 2024-12-17

    EP 66: The Whole Human Approach to High-Level Masterminds with Chris Williams

    Ever wondered how to scale your coaching business without working yourself to the bone? In this episode, I sit down with Chris Williams, founder of Group Coach Nation, to dive into the art of group coaching and mastermind strategies. We’re peeling back the curtain on what makes group programs thrive, why technology has changed the game, and how to build authentic relationships with your clients (no slimy tactics here!). Chris shares his incredible journey—from running high-end masterminds to helping coaches like you design programs that create freedom and growth. Whether you're dreaming of launching your first group offer or refining your existing mastermind, this episode is packed with practical strategies and fresh perspectives to help you succeed. On This Week’s Episode, We Discuss:The Power of Group Dynamics: How to foster collaboration and pick the right members for your mastermind.Scaling From 1-on-1 to Group Coaching: Why this shift can revolutionize your business—and your life.The Role of Technology: Tools and platforms that make running groups and masterminds more effective than ever.Who Shouldn’t Run a Mastermind: Chris’s no-BS take on what it really takes to lead a successful group program.Building Trust with Clients: Why selling is a lot like dating—and how to nail that first impression.Chris’s 2-Call Strategy for High-Ticket Offers: A simple yet powerful approach to ensure the right client fit.Adventure as a Business Strategy: How embracing your version of adventure fuels creativity and success.The Whole Human Approach: Using personality, temperament, and communication styles to elevate your coaching.Why Masterminds Work: The ripple effect they create in teams, communities, and personal growth.Free Resources From Group Coach Nation: Where to find actionable tools to start building your own scalable coaching program. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Chris: Join the Group Coach Nation Facebook Group: https://www.facebook.com/groups/groupcoachnation Follow Chris on Facebook: https://www.facebook.com/chris.williamshq/ Follow Chris on Instagram: https://www.instagram.com/chriswilliamshq/ Connect with Chris on LinkedIn: https://www.linkedin.com/in/chriswilliamshq/ Watch Chris on YouTube: https://www.youtube.com/@GroupCoachNation  Listen to the Group Coach Nation Podcast: https://feeds.buzzsprout.com/1871496.rss ==== Connect with me here Want to grow your email list or launch your next product to a...

    32 min

  7. 2024-12-10

    EP 65: Stop Wasting Time at Events and Get Real Leads from the Rooms You're In

    What’s your go-to strategy for making connections that stick—do you even have one? Ever walk out of an event and think, "What was the point of that?" You’re not alone. In this episode, we’re tackling one of the biggest challenges for professionals today: how to leave in-person events with more than just a handful of LinkedIn connections or a few QR codes in your pocket. I’ll walk you through my step-by-step strategy to turn every handshake, conversation, and business card exchange into actionable leads that actually grow your business. From crafting a memorable introduction to executing a follow-up plan that sets you apart, this episode is all about making the time and energy you spend at events count. So, if you’re ready to own the room—even if you’re not the speaker—and build connections that last long after the event wraps, this one’s for you. On This Week’s Episode, We Discuss:The Shift in Networking: Why LinkedIn and QR codes aren’t enough—and what to do instead.Crafting a Killer Introduction: A simple formula to stand out from the “Hi, I’m [Name]” crowd.Meaningful Conversations: How to ask questions that spark genuine, memorable connections.The Power of Follow-Up: Why timing matters and how to use transit time to get ahead.Tailored Communication: Ditching the generic "nice to meet you" notes for personalized follow-ups.Owning the Room: How to leave a lasting impression, even when you’re not on stage.Giving First: The secret to building trust and opening doors by offering value upfront.Stepping Into Boldness: Practical tips to ditch the wallflower mentality and make yourself unforgettable. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community  Mentioned in this episode: Be sure to apply to be a contributor on Many Bundles! I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

    16 min

  8. 2024-12-03

    EP 64: The Power of Authentic Content in the Age of AI with Barb Davids

    What if mastering SEO and organic marketing could transform your business without compromising authenticity? This week, I’m joined by Barb Davids, founder of Compass Digital Strategies and an absolute wizard when it comes to SEO. Barb shares her experiences running a thriving business while living the digital nomad life—and trust me, her insights are as inspiring as they are actionable. We dive into everything from creating content that truly connects to the evolving role of AI in SEO. Plus, Barb gives us a peek into how she maximizes free tools like Google My Business to amplify organic traffic. And, yes, her adorable Australian Kelpie, Stone, also makes an appearance in this episode filled with laughter, learning, and next-level marketing strategies. If you’re ready to refine your SEO game, embrace authenticity, and get ahead in the ever-changing digital landscape, grab your earbuds and tune in now! On This Week’s Episode, We Discuss:Living the Digital Nomad Life: Barb’s adventures running a business while traveling the globe, including the ups, downs, and surprising lessons.SEO Meets Authentic Marketing: How to create content that resonates with audiences while staying aligned with SEO best practices.The AI Shift in SEO: What AI means for search engines, content creation, and staying visible online.Free Tools for Big Wins: Maximize Google My Business and Google Search Console to boost your organic traffic.EAT and Building Trust: Why Expertise, Authority, and Trust are essential for your website’s success.Video Marketing in SEO: The rising power of video content and how it’s changing the game for organic reach.Staying Ahead of Trends: Predictions for the future of SEO and content creation to keep you competitive. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Barb: Visit Barb’s website: https://compassdigitalstrategies.com/ Follow Barb on Instagram: https://www.instagram.com/compassdigitalstrategies/ Connect with Barb on LinkedIn: https://www.linkedin.com/in/barb-davids/ Watch Barb on YouTube: https://www.youtube.com/@compassdigitalstrategies Listen to Barb’s podcast: Spotify - https://open.spotify.com/show/5XGj8OFOaZTfCUosCJ7tI1Apple - https://podcasts.apple.com/us/podcast/small-business-sweet-spot/id1728291369 ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk...

    30 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

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