Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Jennie Wright
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
Acquire- Lead Generation, Digital Marketing for Entrepreneurs

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

  1. 3 DAYS AGO

    EP 66: The Whole Human Approach to High-Level Masterminds with Chris Williams

    Ever wondered how to scale your coaching business without working yourself to the bone? In this episode, I sit down with Chris Williams, founder of Group Coach Nation, to dive into the art of group coaching and mastermind strategies. We’re peeling back the curtain on what makes group programs thrive, why technology has changed the game, and how to build authentic relationships with your clients (no slimy tactics here!). Chris shares his incredible journey—from running high-end masterminds to helping coaches like you design programs that create freedom and growth. Whether you're dreaming of launching your first group offer or refining your existing mastermind, this episode is packed with practical strategies and fresh perspectives to help you succeed. On This Week’s Episode, We Discuss:The Power of Group Dynamics: How to foster collaboration and pick the right members for your mastermind.Scaling From 1-on-1 to Group Coaching: Why this shift can revolutionize your business—and your life.The Role of Technology: Tools and platforms that make running groups and masterminds more effective than ever.Who Shouldn’t Run a Mastermind: Chris’s no-BS take on what it really takes to lead a successful group program.Building Trust with Clients: Why selling is a lot like dating—and how to nail that first impression.Chris’s 2-Call Strategy for High-Ticket Offers: A simple yet powerful approach to ensure the right client fit.Adventure as a Business Strategy: How embracing your version of adventure fuels creativity and success.The Whole Human Approach: Using personality, temperament, and communication styles to elevate your coaching.Why Masterminds Work: The ripple effect they create in teams, communities, and personal growth.Free Resources From Group Coach Nation: Where to find actionable tools to start building your own scalable coaching program. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Chris: Join the Group Coach Nation Facebook Group: https://www.facebook.com/groups/groupcoachnation Follow Chris on Facebook: https://www.facebook.com/chris.williamshq/ Follow Chris on Instagram: https://www.instagram.com/chriswilliamshq/ Connect with Chris on LinkedIn: https://www.linkedin.com/in/chriswilliamshq/ Watch Chris on YouTube: https://www.youtube.com/@GroupCoachNation  Listen to the Group Coach Nation Podcast: https://feeds.buzzsprout.com/1871496.rss ==== Connect with me here Want to grow your email list or launch your next product to a...

    32 min

  2. DEC 10

    EP 65: Stop Wasting Time at Events and Get Real Leads from the Rooms You're In

    What’s your go-to strategy for making connections that stick—do you even have one? Ever walk out of an event and think, "What was the point of that?" You’re not alone. In this episode, we’re tackling one of the biggest challenges for professionals today: how to leave in-person events with more than just a handful of LinkedIn connections or a few QR codes in your pocket. I’ll walk you through my step-by-step strategy to turn every handshake, conversation, and business card exchange into actionable leads that actually grow your business. From crafting a memorable introduction to executing a follow-up plan that sets you apart, this episode is all about making the time and energy you spend at events count. So, if you’re ready to own the room—even if you’re not the speaker—and build connections that last long after the event wraps, this one’s for you. On This Week’s Episode, We Discuss:The Shift in Networking: Why LinkedIn and QR codes aren’t enough—and what to do instead.Crafting a Killer Introduction: A simple formula to stand out from the “Hi, I’m [Name]” crowd.Meaningful Conversations: How to ask questions that spark genuine, memorable connections.The Power of Follow-Up: Why timing matters and how to use transit time to get ahead.Tailored Communication: Ditching the generic "nice to meet you" notes for personalized follow-ups.Owning the Room: How to leave a lasting impression, even when you’re not on stage.Giving First: The secret to building trust and opening doors by offering value upfront.Stepping Into Boldness: Practical tips to ditch the wallflower mentality and make yourself unforgettable. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community  Mentioned in this episode: Be sure to apply to be a contributor on Many Bundles! I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

    16 min

  3. DEC 3

    EP 64: The Power of Authentic Content in the Age of AI with Barb Davids

    What if mastering SEO and organic marketing could transform your business without compromising authenticity? This week, I’m joined by Barb Davids, founder of Compass Digital Strategies and an absolute wizard when it comes to SEO. Barb shares her experiences running a thriving business while living the digital nomad life—and trust me, her insights are as inspiring as they are actionable. We dive into everything from creating content that truly connects to the evolving role of AI in SEO. Plus, Barb gives us a peek into how she maximizes free tools like Google My Business to amplify organic traffic. And, yes, her adorable Australian Kelpie, Stone, also makes an appearance in this episode filled with laughter, learning, and next-level marketing strategies. If you’re ready to refine your SEO game, embrace authenticity, and get ahead in the ever-changing digital landscape, grab your earbuds and tune in now! On This Week’s Episode, We Discuss:Living the Digital Nomad Life: Barb’s adventures running a business while traveling the globe, including the ups, downs, and surprising lessons.SEO Meets Authentic Marketing: How to create content that resonates with audiences while staying aligned with SEO best practices.The AI Shift in SEO: What AI means for search engines, content creation, and staying visible online.Free Tools for Big Wins: Maximize Google My Business and Google Search Console to boost your organic traffic.EAT and Building Trust: Why Expertise, Authority, and Trust are essential for your website’s success.Video Marketing in SEO: The rising power of video content and how it’s changing the game for organic reach.Staying Ahead of Trends: Predictions for the future of SEO and content creation to keep you competitive. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Barb: Visit Barb’s website: https://compassdigitalstrategies.com/ Follow Barb on Instagram: https://www.instagram.com/compassdigitalstrategies/ Connect with Barb on LinkedIn: https://www.linkedin.com/in/barb-davids/ Watch Barb on YouTube: https://www.youtube.com/@compassdigitalstrategies Listen to Barb’s podcast: Spotify - https://open.spotify.com/show/5XGj8OFOaZTfCUosCJ7tI1Apple - https://podcasts.apple.com/us/podcast/small-business-sweet-spot/id1728291369 ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk...

    30 min

  4. NOV 26

    EP 63: Why Playing It Safe Won't Scale Your Business

    Are you playing it too safe in your business and missing out on growth opportunities? What if stepping out of your comfort zone was the key to doubling your results? In this week’s episode, we’re diving into the idea that playing it safe might be holding your business back. If you’ve ever felt stuck in a comfort zone or like you’re blending into a sea of sameness, this conversation is for you. Jennie opens up about her own risk-averse tendencies and shares how pushing through fear and taking calculated risks helped her transform her business—and how it can do the same for you. This episode is packed with real talk, actionable advice, and even a few vulnerable moments to remind you that growth comes from stepping into the unknown. On This Week’s Episode, We Discuss:The Comfort Zone Trap: Why staying comfortable leads to stagnation and how stepping out sparks growth.Overcoming “Lookalike Syndrome”: Avoiding copycat strategies and standing out with unique offers.Jennie’s Risk-Taking Journey: From corporate life to entrepreneurship and overcoming her fear of failure.The Power of Vulnerability: How sharing authentic stories can build audience trust and loyalty.A Client Success Story: How breaking traditional summit formats doubled subscriber rates.Your Bold Move Challenge: Encouragement to embrace calculated risks and break out of predictable routines. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community  Mentioned in this episode: Be sure to apply to be a contributor on Many Bundles! I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.

    23 min

  5. NOV 19

    EP 62: The Art of Presence: Julie Greenham on Creating Transformative Spaces

    Have you ever wondered how small tools, like self-coaching cards, can make a big impact on personal growth? Today’s guest, Julie Greenham, is someone who’s mastered the art of blending connection with empowerment. As a success coach for entrepreneurial moms and the visionary behind the Elevate experience, Julie has crafted self-coaching cards that guide women through life’s biggest challenges, like setting boundaries, defining success, and managing guilt. In this episode, Julie shares her journey, from discovering inspiration during meditation to building a vibrant event-based community that champions heartfelt connections. We’ll explore Julie’s latest plans for her Powerhouses Who Brunch initiative, reflect on her success with the Elevate event, and dig into the importance of setting boundaries while maintaining personal alignment. If you’re ready to feel inspired by fresh ideas for empowerment, connection, and personal growth, this episode is for you. On This Week’s Episode, We Discuss:The inspiration behind Julie’s self-coaching cards and how they help women navigate success, boundaries, and guilt.The vision for Powerhouses Who Brunch and its role in creating meaningful networking opportunities for women.Julie’s journey from flight attendant to event planner and the creation of the transformative Elevate experience.Why intentional event design—from curated gifts to impactful speakers—elevates the attendee experience.Celebrating success and the importance of reflecting on wins to foster personal and professional growth.The art of setting boundaries and how it empowers women to create unapologetic fulfillment.Creating inclusive spaces by respecting diverse communication styles and fostering safe connections.How Elevate became a model for deep networking, personal growth, and fearless business opportunities.Julie’s plans for the future of Elevate, including expanded offerings and a focus on deeper connection. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Julie: Visit Julie’s website: https://juliegreenham.com/ Follow Julie on Instagram: https://instagram.com/iamjuliegreenham Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliegreenham/ Follow Julie on Facebook: https://www.facebook.com/thequietpowerhouse ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community  Mentioned in this episode: Be sure to apply to be a contributor on Many Bundles! I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your...

    34 min

  6. NOV 12

    EP 61: The Real Reason Your Funnels Aren't Converting

    Have you been pouring time and effort into your funnels but still not seeing those conversions rise? Today, I’m uncovering the truth about why your funnel isn’t converting the way you’d hoped. With over 12 years in funnel-building, I know what moves the needle—and where things often go awry. In this episode, I’ll share insights on why landing pages, emails, and even full funnel setups sometimes fall flat and, more importantly, how to fix those “leaks.” From clarifying your messaging and value proposition to avoiding passive language in your calls-to-action, we’ll dissect every critical element of a high-converting funnel. I’ll also walk you through platform comparisons, from WordPress and Kajabi to ClickFunnels and more, showing you how each can influence your results. Whether you’re trying to figure out why your landing page doesn’t grab attention or why your CTA isn’t compelling enough, this episode will equip you with the tools to make meaningful tweaks and optimize your funnel for real growth. On This Week’s Episode, We Discuss: Nailing the Numbers That Matter: A breakdown of the essential funnel metrics and conversion rates you should be aiming for.Platform Powerhouses: Insights on which platforms—WordPress, Kajabi, ClickFunnels—deliver on conversion, depending on your goals.Value Proposition Essentials: Tips for honing a clear and compelling value proposition that resonates with your ideal customer.Messaging and Offer Alignment: How to refine your funnel’s messaging to align perfectly with what you’re offering, enhancing customer retention.Active Language for Engagement: Why passive language can hurt conversions and how to craft calls-to-action that are confident and clear.Evolution of Landing Pages: How landing pages have evolved and what today’s audiences expect for a higher conversion rate.Design that Converts: The impact of visuals and design elements on your landing page, with real examples for inspiration.Creating a Cohesive Funnel Flow: Viewing your funnel as a unified journey and ensuring each step is calibrated to guide users toward conversion.Actionable Tweaks for Results: Easy but powerful changes you can make to enhance conversions and eliminate "leaks" in your funnel. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community  Mentioned in this episode: Be sure to apply to be a contributor on Many Bundles! I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate

    19 min

  7. NOV 5

    Ep 60: Next-Level Podcasting: Mark Savant and the Impact of AI and Automation

    How can leveraging AI make your podcast stand out and boost your audience growth? Today we’re diving into a topic that has everyone talking—AI and how it’s transforming the podcasting game. If you’ve been feeling overwhelmed by all the time-consuming tasks that go into running your show, you’re not going to want to miss this episode. I’m joined by Mark Savant, an absolute whiz when it comes to using AI for content creation and automation. We’re breaking down how you can use AI to create more efficiently, save time, and still produce amazing, high-quality episodes that captivate your audience. Whether it’s generating show notes in a flash or making your video content pop, AI can be a total game changer. Mark’s got some killer insights that are going to make your life a whole lot easier—and I’m so here for that! We’re talking about everything from AI-powered editing to making sure your content cuts through the noise and keeps your listeners coming back for more. On This Week’s Episode, We Discuss: Revolutionizing Podcast Content Creation with AI - How to leverage AI for creating, producing, and distributing content effortlessly, from show notes to video edits. Mark shares his favorite tools, including ChatGPT.The Real Impact of AI on Podcasting—and Beyond - We’re exploring the role AI is playing across different industries like healthcare and education, and how this affects content creators like us.How to Find Your Niche and Stick to It - In a crowded digital space, being known for a specific area is essential. Mark and I discuss how having a niche focus can set your podcast apart.Saving Time with AI Tools - Discover time-saving hacks using AI tools like Cast Magic for automating podcast production—because who doesn’t need more hours in their day?Elevate Your Video Content with AI - AI-powered video editing tools that help you add the finishing touches—think subtitles, pattern interrupts, and more to keep your audience hooked.Where to Connect with Mark - Mark’s offering a killer 100-page guide full of AI tips and prompts. Make sure to check it out and connect with him at aiupdate.ai. This episode is jam-packed with actionable advice to help you leverage the power of AI to create smarter, not harder. Whether you’re just starting out or have been in the game for a while, AI could be the secret sauce you need to supercharge your podcasting workflow. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Mark: Visit Mark’s website: https://www.marksavantmedia.com/ Listen to Mark’s podcast: http://www.afterhoursentrepreneur.com/ Follow Mark on Instagram: https://www.instagram.com/marksavantmedia/ Connect with Mark on LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/ Follow Mark on Twitter: https://twitter.com/marksavantmedia Watch...

    29 min

  8. OCT 29

    EP 59: Stop Following These Outdated Marketing Trends

    Are outdated marketing trends keeping you stuck in the past while everyone else is moving forward? In today’s episode, we're diving deep into something that has been bugging me for a while—outdated marketing trends that everyone keeps holding on to. Inspired by recent conversations at Julie Greenham's Elevate experience, I'm sharing why it's time to shake things up if you want to keep your marketing—and your business—alive and thriving. We’re talking about breaking free from the tired tactics that no longer serve you, and instead, embracing what’s working today and what will keep working tomorrow. This episode is packed with real-life insights, personal experiences, and actionable tips to help you navigate the modern marketing landscape while making genuine connections. On This Week’s Episode, We Discuss: 1. The Rise and Fall of Marketing Trends Marketing trends come and go—so why are so many of us still clinging to tactics from 2015? We’re breaking down why sticking to outdated methods could be holding your business back and how to adapt to what's working now. 2. The 'Feet in the Sand' Myth You know those 'work-from-the-beach' photos we see plastered everywhere? Let’s debunk this misleading lifestyle trend and talk about what it really takes to grow a business, even if it means putting those feet in some uncomfortable shoes now and then. 3. Quality vs. Quantity in Lead Generation More leads don’t always mean more sales. I’m sharing how I hit six-figure success with a modest-sized list and why the numbers game isn’t as important as the quality game. 4. Creating Quality Engagement Spoiler alert: A smaller audience that’s highly engaged will outperform a large, passive list every time. Let’s explore how to turn those subscribers into raving fans who actually convert. 5. Automation vs. Connection Automation tools like ChatGPT are incredible, but overusing them? That’s where we can get into trouble. Let’s talk about how to find the right balance between automation and maintaining those genuine human touches that build real trust. 6. The Power of Consistency and Adaptability Staying relevant means staying adaptable. We'll chat about why keeping up with changes and maintaining consistency is crucial for long-term success—and how to make those shifts without overwhelming yourself. 7. Future-Proofing Your Marketing Finally, we're looking ahead at what's coming in marketing. I’ll share my tips on how to keep pivoting, evolving, and showing up for your audience, even when the landscape changes. If outdated strategies have been holding you back or you’re just feeling a little lost in this ever-changing marketing world, I want to help you out. Check out my website for more resources, or let’s connect to chat about how we can move your marketing—and your business—forward. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads?a href="https://jenniewright.com/call"...

    19 min
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Ratings & Reviews

5
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2 Ratings

About

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

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