26 episodes

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.

I'm your host, Jennie Wright, a list building and lead generation expert, with over 375 online events under my belt.

Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.

Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

Acquire Jennie Wright

    • Business
    • 5.0 • 1 Rating

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.

I'm your host, Jennie Wright, a list building and lead generation expert, with over 375 online events under my belt.

Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.

Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

    Episode 25: Simplifying Self-Hosted Summits: Promotional Planning and Engagement Strategies

    Episode 25: Simplifying Self-Hosted Summits: Promotional Planning and Engagement Strategies

    Ever wondered how some businesses skyrocket their growth while others struggle to get off the ground? Want to know how to simplify self-hosted summits for maximum impact?
    In this episode, we're diving into the world of strategic planning and actionable insights. From tackling Google Analytics to thwarting spam attacks, I'll share practical tips to ensure your summit runs smoothly. Plus, learn how to navigate the DIY summit landscape and create a winning promotional plan bundle.
    Get ready to discover the game-changing strategies that can take your business from surviving to thriving. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with practical tips and expert advice to help you level up your business game.
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    Connect with Jennie:
    Website: https://jenniewright.com
    Instagram: https://www.instagram.com/jennielwright/
    LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
    YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 27 min
    Episode 24: The Blueprint for Virtual Summit Success: Shawn Q's $100k Sales, 2k+ Leads, and 45 Speaker Lineup

    Episode 24: The Blueprint for Virtual Summit Success: Shawn Q's $100k Sales, 2k+ Leads, and 45 Speaker Lineup

    Ready to discover how ShawnQ turned a virtual summit into a $100,000 success story?
    In this week's episode, I'm joined by the incredible Shawn Q, sharing the secrets behind his virtual summit success—$80,000 in sponsorships, $100,000 in post-summit sales, and 2,000+ leads! We unpack his strategies, from speaker selection to virtual sponsorships, providing valuable insights for your business growth.
    Discover the blueprint to virtual summit triumphs and get ready to elevate your ventures.
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    Resources:
    ShawnQ’s Website: https://heyshawnq.com
    Instagram: https://www.instagram.com/heyshawnq/
    Facebook: https://www.facebook.com/HeyShawnQ
    YouTube: https://www.youtube.com/HeyShawnQ
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    Connect with Jennie:
    Website: https://jenniewright.com
    Instagram: https://www.instagram.com/jennielwright/
    LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
    YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 26 min
    Episode 23: Are You Missing These 3 Critical Online Business Fundamentals?

    Episode 23: Are You Missing These 3 Critical Online Business Fundamentals?

    Find out how a casual conversation with a friend led to an eye-opening discovery that could impact your business. Stay tuned to uncover the unexpected twist that could change the way you approach your sales process.
    In this episode of the Acquire podcast, Jennie Wright dives into the importance of simplifying the sales process to enhance customer satisfaction and boost con. She shares her own experiences, including a client's complex and time-consuming sales process and her own encounters with purchasing products. 

    By emphasizing the need for immediate support for customers with urgent needs and highlighting the impact of even small barriers on customer experience, Jennie drives home the significance of a frictionless sales process. Her insights on tracking and analyzing the sales process, eliminating unnecessary steps, and providing clear pricing information are super valuable for online entrepreneurs. 

    If you're looking to improve customer satisfaction and increase con, this episode is definitely worth a listen! Jennie's conversational and relatable approach makes the topic easy to grasp, offering practical tips to simplify your sales process and enhance the overall customer journey. So, grab your headphones and get ready to dive into this insightful episode!

    In this episode, you will be able to:
    Verify email authentication requirements to enhance security and trust.Maximize lead gen events for increased customer engagement.Boost sales events to drive revenue and business growth.Maintain consistency in lead generation for sustainable business success.Streamline the sales process to improve efficiency and customer satisfaction.

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    Resources mentioned in this episode:
    Google and Yahoo authentication info- what you need to know.
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    Connect with Jennie:
    Website: https://jenniewright.com
    Instagram: https://www.instagram.com/jennielwright/
    LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
    YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 39 min
    Episode 22: From Modest to Mighty: How Lorraine Ball Transformed a 250-Subscriber Email List into 10,000 Strong

    Episode 22: From Modest to Mighty: How Lorraine Ball Transformed a 250-Subscriber Email List into 10,000 Strong

    Ready to take your email marketing game to the next level?
    In this episode of the Acquire podcast, I’m joined by marketing maven Lorraine Ball.
    Together, we unravel the success story of Randall Beans, a 75-year-old bean manufacturer, and explore how they transformed a 250-subscriber email list into a mighty force of 10,000. Targeting a younger audience, Lorraine strategically revamped their marketing approach, offering engaging content and recipe collections in exchange for email addresses. Through active audience engagement, strategic partnerships with recipe developers, and attention to feedback, Randall Beans achieved a staggering 30% email open rate.
    Join us in uncovering the journey and digital marketing tactics behind this remarkable success story.
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    Resources:
    Lorraine’s Website: https://lorraineball.com
    Podcast: https://morethanafewwords.com
    Amazon Author Page - https://bit.ly/LorraineBallAuthor
    YouTube - https://www.youtube.com/@MTFWPodcast
    Instagram -https://www.instagram.com/themtfwpodcast/
    Facebook - https://www.facebook.com/MTFWpodcast/
    LinkedIn - https://www.linkedin.com/in/lorraineball/
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    Connect with Jennie:
    Website: https://jenniewright.com
    Instagram: https://www.instagram.com/jennielwright/
    LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
    YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 28 min
    Episode 21: The Tech Stack You Need Know About and Have

    Episode 21: The Tech Stack You Need Know About and Have

    Curious about the must-know tech stack essentials for business success?
    Join me on this episode as I explore the world of tech stacks. I'll share my embarrassing yet eye-opening experiences, covering building block vs. growth tech stacks, the importance of avoiding one-size-fits-all software, and optimizing your stack for success. Acquire valuable knowledge to choose the right software and maximize your business growth.
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    Resources Mentioned in this Episode:
    This is my current tech stack - not including social platforms etc.
    ActiveCampaign for email marketingWordpress with Elementor pro themePrettyLinks plugin for cloaked linksClickfunnels (the classic edition)Thrivecart - for products, course deliver and affiliate)Canva pro for all my graphics, presentations etc. Full Adobe suite for editing my podcast etc. Captivate.fm for my podcastAsana for project management Zoom for video conferencing Fathom for note taking on those conferences Calendly for scheduling callsGoogle drive for document sharing and storage (I also have dropbox but I prefer GD)Airtable for more project management, forms and podcast organization. Slack for communication with my team and clients teams. Stripe for processing payments over to my bankYouTube for videosVimeo for videosBetter Proposals for sending proposals to my prospective clients. Capsho for my podcastCastMagic - I have it for my podcast but only because I bought it before investing in CapshoClockify to track my time (when I’m working in my fractional CMO gig)Semrush for SEOLinktree for links from my socialLoomly - paid account for creating tutorials Podmatch

    • 23 min
    Episode 20: Hailey Rowe's LinkedIn Lead Generation Tips: Connecting, Conversations, and Clients

    Episode 20: Hailey Rowe's LinkedIn Lead Generation Tips: Connecting, Conversations, and Clients

    Looking to supercharge your lead generation skills on LinkedIn?
    In this episode, we're joined by the incredible Hailey Rowe, a LinkedIn lead generation expert. Hailey spills the beans on maximizing results with creative messaging, unlocking the power of Sales Navigator, and building authentic connections. We explore the evolution of LinkedIn, discuss messaging strategies, and predict the future of lead generation.
    Whether you're a LinkedIn pro or just starting, Hailey's insights will supercharge your efforts. Tune in for actionable tips to elevate your LinkedIn game and drive business growth!
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    Resources:
    Hailey’s Website: https://www.haileyrowe.com/home
    Instagram: https://www.instagram.com/hailey_rowe
    Podcast:  https://anchor.fm/health-coach-nation
    LinkedIn: https://www.linkedin.com/in/haileyr
    Twitter: https://www.twitter.com/hailey_rowe 
    Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min  
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    Connect with Jennie:
    Website: https://jenniewright.com
    Instagram: https://www.instagram.com/jennielwright/
    LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
    YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 37 min

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