The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Tips for Keeping Remote Employees Engaged
With staffers at many businesses working at home this year – and beyond – it’s important to find fun and creative ways to keep them motivated.
Targeting the CBD Market
Margie Floris, founder of Aqueous Wellness, discusses how to enter and capitalize on the seemingly recession-proof industry.
Why Company Culture Matters on Social Media
ASI's Melissa Newman chats with Sara Webb, CEO of InTandem Promotions, about the importance of integrating company culture into your social media strategy plan.
Best Practices for Virtual Events
Barry Myers, event expert and founder of getgeeked Media, shares strategies for creating successful events during COVID and speculates on what the future of experiential marketing will look like.
Creating the Perfect Instagram Feed
In this Social Angle podcast, ASI's Melissa Newman and Vinnie Driscoll chat with Quianne Savoy, of Moore & Moore Merch, about how she uses Instagram for business. In this insightful conversation, Savoy discusses everything from inspiration and strategy to tools she uses and if the network has helped her with sales. Don't miss it!
COVID’s Effect On A Small-Biz Brewery
In this Social Angle podcast, ASI's Vinnie Driscoll chats with Glenn Closson, a small-business brewery owner in Orlando, Fl., to discuss the effect COVID’s had on his business in 2020, his use of promo products and whether they’ve helped his bottom line during the pandemic, and how he uses social media to promote his brand. And yes, they even talk about beer!