Are you an MSP owner looking to generate consistent leads through cold email marketing? In this episode of The Aesopians Podcast, host Hunter Nelson sits down with Jeffrey Newton, an MSP veteran turned co-founder of SIFT, to break down the strategies that actually work in today's cold outreach landscape.With 18 years in the MSP space—spanning technical roles, sales, and marketing leadership—Jeff shares his hard-earned insights into building a successful outbound system that lands high-quality meetings and converts new customers every month.Key Takeaways from This Episode:✅ Why Traditional MSP Marketing Fails – Learn why old-school email marketing tactics like mass-blasting contacts via Mailchimp or Constant Contact don’t work and what MSPs should do instead.✅ Building a Targeted Prospect List – Jeff explains how to define your Ideal Customer Profile (ICP), leverage tools like PandaMatch and Clay to refine your list, and avoid the common mistake of going too broad.✅ Cold Email Infrastructure & Deliverability – Discover why using your primary domain is a mistake, how to set up multiple domains and mailboxes, and the importance of email warm-up for ensuring your messages land in inboxes—not spam folders.✅ How Many Emails Do You Really Need? – Jeff walks through the numbers: how many contacts, emails, and meetings it takes to land one new MSP client per month, and how to scale once you’ve optimized your system.✅ Crafting Emails That Get Replies – Learn why the best-performing subject lines and email copy focus on engagement, curiosity, and humor—plus real-world examples that booked 50+ meetings with VCs in just weeks.✅ Avoiding the ‘Spray and Pray’ Approach – Why hyper-personalization isn’t always the answer, and how strategic segmentation and message testing drive better results.✅ Sales Motion for Cold Outbound – Selling to cold leads isn’t the same as referrals—Jeff shares how MSPs can refine their sales approach to convert outbound prospects into customers.Jeff also shares practical insights from his experience running outbound campaigns at multiple MSPs, where he generated over $140,000 in new monthly recurring revenue (MRR) annually.If you're an MSP owner wondering how to actually make cold email work, this is the episode you need to watch.🔔 Like, Subscribe & Comment – Let us know what MSP sales & marketing topics you want covered next!💡 Resources & Links Mentioned:Listen On Spotify:https://open.spotify.com/episode/402mMCH9wVbweoTqJg6zaT?si=e7c8f760efa14b61Listen On Apple Podcasts:https://podcasts.apple.com/us/podcast/aesopians-episode-3-cold-email-marketing-campaigns/id1791200285?i=1000692936080Cyft.AI: https://landing.cyft.ai/Jeffs LinkedIn: https://www.linkedin.com/in/jsnewton/Bens LinkedIn: https://www.linkedin.com/in/benyaminholley/Hunter's LinkedIn:https://www.linkedin.com/in/huntern/Tools Mentioned:Clay: https://www.clay.com/PandaMatch: https://www.pandamatch.io/SmartLead: https://www.smartlead.ai/Instantly: https://instantly.ai/*****************************Tortoise and Hare partners with mid-market technology companies like MSPs, IT Consultants, Cybersecurity Firms, Software Devs, and SaaS companies to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell.Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel PPC advertising campaigns, SEO, conversion rate optimization, performance reporting and more.Apply for a free online marketing consultation today:https://tortoiseandharesoftware.com/offers/free-consultation/Follow Us On Social Media:LinkedIn: https://www.linkedin.com/company/tortoiseandharesoftware/Facebook: https://www.facebook.com/tortoiseandharesoftware/Instagram: https://www.instagram.com/tortoiseandharesoftware/Twitter: https://twitter.com/tnhsaesopPinterest: https://www.pinterest.com/tortoiseandharesoftware/
