133 episodes

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

B2B Marketers on a Mission EINBLICK

    • Business
    • 5.0 • 12 Ratings

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

    How B2B Companies Can Leverage Partnerships for Growth

    How B2B Companies Can Leverage Partnerships for Growth

    Creating partnerships and leveraging someone else’s network of followers is one way for B2B companies to scale strategically. Interestingly enough, this remains a largely untapped opportunity that B2B marketers should be looking into. How can they do it the right way? How can you create mutually beneficial partnerships?

    That’s why we’re talking to partnership expert Joran Hofman (Founder, Reditus) about how B2B companies can help to build trust through partnerships. During our conversation, Joran discussed the pitfalls to avoid, what is needed for an effective partnership outreach, and why B2B companies should use influencers. Joran leaves us with some actionable tips and tells us which key metrics to pay attention to.

    • 29 min
    How to Craft Better Demand-Gen Campaigns That Deliver Good Results

    How to Craft Better Demand-Gen Campaigns That Deliver Good Results

    When done correctly, demand generation campaigns can help B2B companies generate the right noise in the right channels at the right time. It’s about reverse engineering with intention and positioning your company as the top choice for potential customers. You also need to be open to new strategies and digital channels, and deliver relevant and helpful content.

    That’s why we’re talking to marketing expert Eddie Saunders, Jr. (Founder, Speak Friend) about how B2B companies can craft better demand-generation campaigns that deliver measurable results. During our conversation, Eddie discussed why it’s important to start with a campaign audit and which demand-gen techniques he thinks are obsolete. He also highlighted which pitfalls to avoid and which key metrics to focus on.

    • 30 min
    How B2B Companies Can Grow Through Podcasting

    How B2B Companies Can Grow Through Podcasting

    B2B podcasts that have been around for a few years have managed to build a credible online presence as well as a loyal audience who tunes in regularly. It would then make sense from a strategic perspective for B2B companies to leverage these podcasts to help grow their own brands. How can they do it? What should they be looking out for?

    That’s why we’re talking to marketing expert Eric Melchor (Founder, B2B PodPros) about how B2B companies can grow through podcasting. During our conversation, Eric discussed why he feels this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He also talked about the three ways to grow, the importance of having a good pitch, and which metrics to pay attention to.

    • 48 min
    How to Successfully Market to a Hispanic Audience in the U.S.

    How to Successfully Market to a Hispanic Audience in the U.S.

    Spanish is one of the most widely spoken languages in the United States after English. Many people live, operate, and conduct business in this language. There’s also a large unmet need in terms of marketing to a predominantly Spanish-speaking audience across different industrial sectors. How can B2B companies proactively address this untapped opportunity?

    That’s why we’re talking to bilingual marketing expert Hugo E. Gomez (Founder/Legal Marketing Strategist, Abogados NOW) about how B2B companies can leverage cultural and linguistic insights in their marketing campaigns. During our conversation, Hugo discusses which pitfalls to avoid and what roles multicultural best practices and data play in his field. He also elaborates on the fundamental differences between marketing to English and Spanish speakers, and why it’s not enough to just translate documents or assets.

    • 41 min
    How to Build Owned Assets that Perform

    How to Build Owned Assets that Perform

    When it comes to content marketing in B2B, there’s something to be said about building owned assets like newsletters. Many of these assets fall flat if the content is too company-centric, not shareable, and if there is a misalignment of expectations. How can B2B companies develop content that is interesting, relevant, shareable, and will ultimately generate good results?

    Join us as we go “behind the scenes” with B2B content marketing expert Casey Hill (Senior Growth Manager, ActiveCampaign). During our conversation, Casey highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.

    • 39 min
    How to Craft Interesting and Engaging Customer Stories

    How to Craft Interesting and Engaging Customer Stories

    When done correctly, customer success stories can help to convert prospects into customers and position B2B companies strategically against competitors. Why do so many customer success stories fall flat in B2B? What can be done to transform them into tools for B2B growth?

    Join us in our conversation with B2B video expert Alexander Ferguson (Co-Founder & CMO, TeraLeap) about how marketers can craft better customer success stories that are interesting and engaging. During our conversation, Alexander talked about the pitfalls to avoid and what marketers should look for when conducting customer interviews. He also elaborated on how you can add more emotion to your B2B videos and provides actionable tips that marketers can implement immediately.

    • 30 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Mssk725 ,

Love this podcast

Lots of engaging convos around b2b marketing with actionable insights

ThemRaf ,

Fantastic podcast!

A fantastic podcast. Christian has some great conversations.

RachelSF ,

A must-listen for B2B marketers!

This is a great podcast for any B2B marketer who wants to stay on top of the latest trends, learn best practices, and discover what other marketers are doing to drive results for their businesses.

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