87 episodes

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

B2B Marketers on a Mission EINBLICK

    • Business
    • 5.0 • 11 Ratings

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

    How to Improve Customer Success with Metrics that Matter - Interview w/ Firaas Rashid

    How to Improve Customer Success with Metrics that Matter - Interview w/ Firaas Rashid

    When it comes to customer success (CS), many professionals tend to immediately focus on net promoter scores (NPS). While that may have been effective in the past, the customer and business landscape have changed, so CS practitioners need to adapt accordingly.



    In this week’s episode, we have an engaging conversation with CS expert Firaas Rashid (Founder & CEO, Hook) about what he believes are other customer success metrics that truly matter. Firaas also talks about the mistakes to avoid, the importance of getting input from customers who are engaged and disengaged, how teams can improve on CS, and what metrics they should be focusing on.

    • 40 min
    How AI Can Be Leveraged in B2B Marketing - Interview w/ Christian Klepp

    How AI Can Be Leveraged in B2B Marketing - Interview w/ Christian Klepp

    It’s one of those “trending terms” that we often see these days: AI in B2B marketing. When leveraged the right way, AI can help to increase efficiency, improve performance, take over mundane tasks, and enable marketers and their sales counterparts to analyze data, generate the relevant insights, help in the lead pre-qualification process, and more.



    Join us as Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) releases his first solo recording, where he discusses how AI can be utilized in B2B marketing. Christian talks about the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI, and highlights situations where AI and automation should not be used. He also elaborates on the importance of having a strategy for using AI in marketing and how AI impacts other facets of B2B industries.

    • 19 min
    How B2B Marketers Can Deliver More Business Impact - Interview w/ Mark Stouse

    How B2B Marketers Can Deliver More Business Impact - Interview w/ Mark Stouse

    It goes without saying – marketers need a voice at the table of the organization. To have that voice, they need to be able to show that what they’re doing is creating true value for the organization’s business. What are some steps that B2B marketers can take to prove that what they’re doing is making an impact?



    In this week’s episode, we have an in-depth conversation with Mark Stouse (Chairman & CEO, Proof Analytics) about what he believes the greatest enemy of a CMO is. Mark also elaborates on why it’s important for marketers to understand how their organization generates revenue, how their efforts should impact sales, what mistakes to avoid, and how marketers can measure the results of their initiatives to highlight the impact that they’re making on the business.

    • 43 min
    How B2B Marketers Can Stand Out and Have a More Strategic Role - Interview w/ Stacey Danheiser

    How B2B Marketers Can Stand Out and Have a More Strategic Role - Interview w/ Stacey Danheiser

    To be more competitive, it is important for B2B organizations to rise above all the “digital noise” in the marketplace. To achieve this differentiation, marketers need to be able to take on a more strategic role.



    How do they “get that voice at the table”? What core competencies do they need to be able to stand out?



    Join us as we take a deep dive into this topic in this week’s conversation with marketing expert Stacey Danheiser (Founder & CMO, SHAKE Marketing). During our discussion, Stacey talks about why many B2B companies are drowning in a “sea of sameness”, what mistakes to avoid, and the importance of conducting market research. Stacey also talks about the five competencies she believes every B2B marketer needs to stand out and how they can take action to position themselves and their companies more strategically.

    • 53 min
    How to Get to That “Aha!” Moment When Conducting Market Research - Interview w/ Darshan Mehta

    How to Get to That “Aha!” Moment When Conducting Market Research - Interview w/ Darshan Mehta

    Generating insights from market research is crucial to driving innovation and audience engagement. How can B2B marketers uncover these insights more strategically? How can insights be best leveraged for marketing?



    Join us as we have an informative conversation with research expert Darshan Mehta (Founder, iResearch.com), who talks to us about the importance of getting to that “Aha!” moment. During our discussion, Darshan talks about why having structured curiosity is paramount to success, what mistakes to avoid, what metrics to focus on, and some tips on how to generate better insights from market research.

    • 31 min
    How to Stand Out in a Noisy Market Using Human-Centered Communication - Interview w/ Ethan Beute

    How to Stand Out in a Noisy Market Using Human-Centered Communication - Interview w/ Ethan Beute

    As markets continue to change and industries become more digitized, it is more important than ever before for companies to stand out in an environment that is inundated with noise. What should B2B marketers do to stop the “digital pollution” and be more uniquely positioned?



    In this week’s episode, we have an insightful conversation with communications expert and author Ethan Beute (Chief Evangelist, BombBomb) about what he calls “the case against digital pollution”. Tune in as Ethan talks to us about how B2B marketers and their companies can rise above the rest, generate attention, build trust and relationships, and grow revenue through an approach he calls human-centered communication.

    • 47 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

ThemRaf ,

Fantastic podcast!

A fantastic podcast. Christian has some great conversations.

RachelSF ,

A must-listen for B2B marketers!

This is a great podcast for any B2B marketer who wants to stay on top of the latest trends, learn best practices, and discover what other marketers are doing to drive results for their businesses.

Shelley C.F. ,

Inspiring and insightful

As an entrepreneur in B2B SaaS, I like to listen to podcasts to learn and get inspired. This podcast is more than B2B marketing. It provides me with good info on the various aspects of B2B business, from branding to customer experience, from lead generation to sales & marketing alignment. Highly recommend it!

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