20 episodes

Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers.
Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketing: A Marketing Leader’s Guide to Digital Consumer Experiences.

Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences Breinify

    • Business
    • 5.0 • 5 Ratings

Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers.
Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketing: A Marketing Leader’s Guide to Digital Consumer Experiences.

    How a Customer-Centric Mindset Unlocks the Full Potential of Your Marketing Strategy w/ Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive

    How a Customer-Centric Mindset Unlocks the Full Potential of Your Marketing Strategy w/ Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive

    A customer-centric mindset helps you to better understand your customer, build more targeted messaging, and tailor experiences to their needs. Of course, there's more to it. Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins us to share why a customer-centric mindset is essential for your marketing strategy.

    • 26 min
    Why Balancing Online and Offline Channels Creates Great Customer Experiences w/ Stephan Lukac, Marketing Director at Indochino

    Why Balancing Online and Offline Channels Creates Great Customer Experiences w/ Stephan Lukac, Marketing Director at Indochino

    Online shopping has never been easier than it is today. You can order almost everything you could want online, and it will be delivered to you in a matter of days. However, in-person customer experience still plays a big role in the fashion industry. So we wanted to find out how some of the best fashion brands balance and leverage both in-person and digital experiences. To do that, we invited Stephan Lukac, Marketing Director at Indochino, on to the podcast.

    • 36 min
    The Five Pillars of Digital Transformation w/ Johnny Russo, Chief Digital Officer at Lamour and MLG Brands

    The Five Pillars of Digital Transformation w/ Johnny Russo, Chief Digital Officer at Lamour and MLG Brands

    In this episode of Beyond Conventional Marketing, Anushka Lokesh is joined by Johnny Russo, Chief Digital Officer at Lamour and MLG Brands. They discuss the five pillars of digital transformation, the new age of leadership, and the importance of prioritizing your goals.

    • 33 min
    Best of Beyond Conventional Marketing: 2022's Greatest Hits

    Best of Beyond Conventional Marketing: 2022's Greatest Hits

    With its ups and downs, 2022 brought us plenty of exciting digital marketing innovations that help marketing professionals take their game beyond conventional. As this year comes to an end, we’re running through the highlights of our most popular episodes of this year to understand how marketing leaders create meaningful and relevant digital experiences for consumers.

    • 29 min
    How Direct Customer Feedback Levels Up Your Product and Customer Experience w/ David Cost, Vice President of Ecommerce and Marketing at Rainbow Apparel Co

    How Direct Customer Feedback Levels Up Your Product and Customer Experience w/ David Cost, Vice President of Ecommerce and Marketing at Rainbow Apparel Co

    In this 15th episode of Beyond Conventional Marketing, Anushka and David discuss why the best marketers thrive when they have to wear multiple hats, dealing with the attribution challenge, and personalizing customer experience through post-purchase surveys.

    • 30 min
    Digital Marketing: The Great Equalizer for Small Brands w/ Luis Velasco, SVP of Marketing at Jollibee

    Digital Marketing: The Great Equalizer for Small Brands w/ Luis Velasco, SVP of Marketing at Jollibee

    In this 14th episode of Beyond Conventional Marketing, Anushka and Luis discuss how digital marketing allows you to overcome traditional marketing challenges, adapting to consumer preferences, and digital marketing personalization and data analysis.

    • 35 min

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