Boutique Chat

The Boutique Hub with Ashley Alderson
  • 5,0 (20)
  • ENTREPRENEURIAT
  • CHAQUE SEMAINE
Boutique Chat

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

  1. -2 J

    #703: Live from Dallas Market Center: Retail, Relationships & Reinvention

    What does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and setting boundaries, and mastering successful, consistent marketing strategies.  Resources: Marty and Claudia Leon: L&A Showroom | Marty | Claudia Dallas Market Center DMC Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner   Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    34 min

  2. -6 J

    Five Minute Friday: Retail Design 101: How to Create an Experience That Sells

    Feeling like your boutique is falling behind the competition? You’re not alone. In this episode, JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you’ve ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back, this episode is for you. They're breaking down the key elements of great store design and how to elevate your boutique to create a space that stands out. Whether you’re considering a small refresh or a complete renovation, these strategies will help you stop the comparison game and start building a boutique that feels fresh, unique, and perfectly aligned with your brand. What You’ll Learn in This Episode: Why store design plays a critical role in attracting and retaining customers How to stop comparing your boutique to new competitors and focus on your strengths The three essential pillars of great store design: Branded & Unique Elements – How to reflect your brand identity in your store’s design A Functional & Customer-Friendly Layout – Creating a space that guides customers and encourages longer shopping trips On-Trend Yet Timeless Features – How to blend classic elements with fresh, modern updates Simple ways to refresh your boutique without a full remodel Why customers shop for experiences, not just products—and how to create an environment they love Action Steps: Take a fresh look at your boutique’s layout—does it feel inviting and easy to shop? Identify small updates you can make, like lighting, fixtures, or décor, to give your space a refreshed feel Consider how your store’s design reflects your brand—does it align with the quality and aesthetic of the products you sell? Resources & Links: Learn more about JR Visual Design and how they help retailers create strategic store layouts and visual merchandising: https://www.jrvisualdesign.com/ Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin   If you enjoyed this episode, don’t forget to subscribe, rate, and review.

    9 min

  3. 25 FÉVR.

    #702: Turning Followers into Fans: The Business of Influence with Marc D’Amelio

    Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed.  Resources: Marc D’Amelio: Instagram | Facebook D'AMELIO FOOTWEAR ON HUBVENTORY Join The Boutique Hub  Boutique Summit 2025 Retail Bootcamp  2025 Boutique Boss Planner  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    38 min

  4. 21 FÉVR.

    Five Minute Friday: How to Motivate & Retain Your Team with Max Retail

    Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your boutique team. Whether you have employees who love selling, organizing inventory, or dream of climbing the fashion industry ladder, this episode will help you structure your team for long-term success. What You’ll Learn in This Episode: The difference between rocks (your steady, reliable team members) and rock stars (high achievers who thrive on challenge) How to identify employee strengths and assign roles that align with their skills Why it’s okay if rock stars eventually move on—and how to maximize their time with you The importance of rewarding and retaining your rocks with simple incentives How to create a balanced team by identifying gaps in your staffing structure Action Steps: Take inventory of your current team—who are your rocks, and who are your rock stars? Consider how you’re rewarding loyalty and providing growth opportunities Build a staffing strategy that ensures long-term stability and success for your boutique Resources & Links: Learn more about Max Retail and how they help retailers recover costs on past-season inventory: https://maxretail.com/ Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin If you enjoyed this episode, don’t forget to subscribe, rate, and review. Share this with a fellow boutique owner who needs some team motivation.

    6 min

  5. 18 FÉVR.

    #701: The State of Boutique Retail: What’s Working, What’s Not & What’s Next

    Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I’ll break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year.  Resources: Join The Boutique Hub  Boutique Summit 2025 Retail Bootcamp  2025 Boutique Boss Planner  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    32 min

  6. 31 JANV.

    Five Minute Friday: Building a Dream Team: Hiring, Training, and Empowering Staff for Your Boutique

    We have a special host for today's Five Minute Friday episode! Melodie van der Baan, Co-founder and CEO at Max Retail (and Boutique Hub partner), joins us to share key insight into hiring and training staff. Whether you have one employee or 100, Melodie's tips will help at the beginning of your boutique journey and as you scale up. Resources:  Max Retail Join The Boutique Hub Community  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    7 min

  7. 28 JANV.

    #644: Money Matters: Financial Basics Every Small Business Owner Should Know

    Transforming your financial future isn’t as hard as it may seem. My guest today is Hilary Hoff, a seasoned financial advisor with a rich background in corporate finance, and she joins the show today to discuss the six pillars of financial planning. She breaks them all down in practical, actionable ways that will help you take control of your finances. Resources: Hillary Hoff: Website | Facebook | Schedule a Consult Call Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    36 min

  8. 24 JANV.

    Five Minute Friday: How to Maximize Your 2025 Boutique Boss Planner

    Today, I’m going to help you jump-start your year with your planner. Whether you’re using the Boutique Boss Planner we created specifically for small business owners or a different one, this episode is all about maximizing your prep to not just create a plan—but to plan smarter. Resources:  2025 Boutique Boss Planner Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    9 min
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À propos

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

Informations

  • Créateur
    The Boutique Hub with Ashley Alderson
  • Années d’activité
    2018 - 2025
  • Épisodes
    400
  • Classement
    Tout public
  • Copyright
    © The Boutique Hub, Inc 2018
  • Site Web de l’émission
    Boutique Chat

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