Branch Metrics Podcast

Branch Metrics

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TECHNOLOGY

Branch Metrics Podcast Podcast

Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store optimization and more...). Answering questions from Twitter #AskAlex @branchmetrics

2018-06-07

Top Strategies for Driving Mobile Growth & Revenue

The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile. We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue. On our second episode of the Mobile Transformation series, we'll cover: -Mobile growth best practices -Real-world strategies for winning growth campaigns, and what to avoid -Tactics on how to succeed in the mobile ecosystem

32 min
2018-05-14

Optimize Web and App Strategies to Achieve Higher ROI

The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile. Join us for a 30-minute interview with Amanda Goetz, the VP of Consumer & Product Marketing over at The Knot. We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue. We’ll have plenty of time to take questions live - register today to secure your spot. On our first episode of the Mobile Transformation series, we'll cover: -Mobile growth best practices -Real-world strategies for winning growth campaigns, and what to avoid -Tactics on how to succeed in the mobile ecosystem

30 min
2015-08-12

On Deep Views: Breaking Down App Store Barriers

Cofounder and CEO Alex announces Deep Views, a complementary technology to Branch's deep linking solution. Breaking down the app store barriers, Deep Views provide a dynamically-created app preview in a user's browser of deep-linked content, prior to being taken to the app store and then to the deep-linked content within the app itself.

4 min
2015-08-08

On App Store Barriers: Why Good Apps Fail

Cofounder and CEO Alex talks about his experience as an app developer and how difficult it is to find growth and drive users through the app store barriers. Listen to the two ways to get featured in the app stores, and why that isn't enough to support great apps worthy of growth.

4 min
2015-07-22

On iOS 9 Linking and Search Functions

What's the difference between Spotlight's local search and cloud search. How do Universal Links fit into that equation? Are Universal Links actually "links"? Cofounder and CEO Alex gives his take on the world of app linking. Answering questions on Twitter @branchmetrics #AskAlex

2 min
2015-07-22

On canOpenURL:() and Universal Links

Cofounder and CEO Alex explains the iOS 9 privacy changes, how Universal Links work, and what it means for existing app features. Answering: Why did Apple kill the method call canOpenURL:? Do Universal Links make up for it? Learn more at https://branch.io Playlist: #MobileFirst Minipods https://soundcloud.com/branchmetrics/sets/mobile-first-minipods Find us on Twitter @branchmetrics #AskAlex

7 min
2015-07-21

On Deep Linking Standards: App Links to App Indexing Chaos

Confused about deep linking standards? Know your App Links from your Universal Links? And what about Google's App Indexing? Can these website metatags really be considered "Links"? Cofounder and CEO Alex gives his take on the world of app linking. Answering questions on Twitter @branchmetrics #AskAlex

5 min
2015-07-21

On Deep Linking, Deferred Deep Linking, & Contextual Linking

What are Deep Links? Cofounder and CEO Alex Austin explains deep linking, deferred deep linking, and now contextual linking in less than three minutes.

3 min
2015-07-01

Localization & Going Global with Carousell

Ever started your app outside the US? Wondering what it takes to succeed in fragmented markets? We sit down with Carousell, based out of Singapore, to talk about mobile growth from a foreign perspective. Hear how they deal with marketing spend, hacking MVP solutions, driving mobile growth, and tackling new markets.

16 min
2015-06-27

Sharing, Organic Growth, Knowing your Users & Thick Skin

In this edition, Austin and Tyler talk about growth at We Heart It. The company's story is unique and dates back to 2010, but Tyler helps walk listeners through some strategies they have taken to drive new, awesome features and how they've succeeded in continuing to drive their mobile strategy.

22 min

10 Episodes

Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store optimization and more...). Answering questions from Twitter #AskAlex @branchmetrics

Creator

Branch Metrics
Years Active

2015 - 2018
Episodes

10
Rating

Clean
Copyright

© All rights reserved
Show Website

Branch Metrics Podcast