8 min
Brand building programme for Cambridge Judge Business School Cambridge Judge Business School Discussions on Marketing & Strategy
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- Business
Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset is essential in building the brand.
His forthcoming two-day Executive Education programme on brand building deals with the strategies and processes involved. Aimed at brand managers who deal with brands on a daily basis, Dr Yin also expects interest from NGOs and not-for-profit organisations.
Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset is essential in building the brand.
His forthcoming two-day Executive Education programme on brand building deals with the strategies and processes involved. Aimed at brand managers who deal with brands on a daily basis, Dr Yin also expects interest from NGOs and not-for-profit organisations.
8 min
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