80 episodes

Welcome to a branded world, a podcast all about branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts to provide you with actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand. Luiza Campos

    • Marketing
    • 4.8, 23 Ratings

Welcome to a branded world, a podcast all about branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts to provide you with actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

    081 – Challenge Accepted. How Hot Wheels is winning in a digital world? With guest Jason Horowitz

    081 – Challenge Accepted. How Hot Wheels is winning in a digital world? With guest Jason Horowitz

    Hot Wheels is a brand success story. Sold in over 150 countries, it's the best selling toy in the world. But in a digital world of mobile phones and on-demand content, how can Hot Wheels compete with the infinite choices kids have and continue to be as iconic as it has been for the past 50 years?

    Jason Horowitz, SVP of US Mktg. at Mattel and Head of Global Digital and Media for Hot Wheels is my guest in this episode. Jason walks us through how they found the answer to this question.

    • 44 min
    080 – The future of brands

    080 – The future of brands

    With everything that is happening in the world right now, we’ve seen brands struggle on how to best react. 

    Global market trends and the significant importance of younger generations have intensified the need and urgency for brands to do much more than provide a quality product or service. 

    In this episode, we explore the pressures that are at play and what brands need to consider as they move forward.

    • 17 min
    079 – How to protect your brand with Etienne Sanz De Acedo.

    079 – How to protect your brand with Etienne Sanz De Acedo.

    Protecting your brand starts with registering your trademark but it needs to go well beyond that. As the CEO of the International Trademark Association, Etienne Sanz De Acedo, my guest on the podcast, has a good handle on what it takes to protect brands.

    With offices and representatives around the globe, and headquartered in New York City, Etienne walks us through what brands should do to foster consumer trust, economic growth, and innovation.

    • 26 min
    078 – How to build a resilient culture with Lorne Rubis.

    078 – How to build a resilient culture with Lorne Rubis.

    Culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes the right decisions. This is particularly true during critical times, such as the coronavirus crisis we all find ourselves in at the moment.
    How do you build the right culture? Find out in this episode with Lorne Rubis, culture, and leadership expert what leaders need to do to build a resilient culture.

    • 44 min
    077 – Necessity is the mother of invention.

    077 – Necessity is the mother of invention.

    We’re still amid the pandemic and by now most organizations have cut costs, but now brands need to go beyond reacting to the challenges and look for opportunities.
    We’re in crisis management mode and the instinct is to protect and defend, but brands that do innovate are much more likely to survive and potentially even thrive. In this episode, I share three essential elements to help brands innovate.

    • 25 min
    How to go from “one of many” to “one of a kind”

    How to go from “one of many” to “one of a kind”

    In this episode I speak with David Lemley, president and chief strategist of Retail Vodoo, about the main external challenges brands face in their pursuit to stand out in overcrowded markets and how to overcome these challenges.

    Learning to navigate external challenges is critical to success. Just as important, but often not addressed, is the ability to identify internal blocks or blind spots, that may be stopping brands to evolve or do what is needed to remain relevant and outlast competitors.

    • 35 min

Customer Reviews

4.8 out of 5
23 Ratings

23 Ratings

DistBroad ,

Great Podcast :)

I’m in media sales and find this podcast very helpful. Worth the subscription!

Jill Gibbs ,

Great for entrepreneurs

As an entrepreneur, I have found an enormous amount of value from this podcast. Luiza offers a great deal of insight, is a skilled interviewer and secures guests with a lot to offer.

nimerss1 ,

Great podcast

Great podcast with interesting guests & fascinating, informative conversations! Lots to learn & enjoy here.

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