340 épisodes

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

Brandfetti Anita Siek

    • Business
    • 5,0 • 4 notes

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

    6 lessons from our latest live launch of our live group coaching program

    6 lessons from our latest live launch of our live group coaching program

    WOOP! We have finally wrapped up our most recent live program launch of Wordfetti Your Words 2024. This year we're only live launching this cohort once, so in this episode, I share with you one of the reasons why we made this decision, some shifts we made to the offer, and also 6 key lessons from our most recent launch.
     
    Stay tuned for the next 2 episodes next week too as I share what worked and what didn't work in our latest launch!
     
    Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
     
    Make sure you follow me on @anitasiek and the team at @wordfetti

    • 31 min
    What is your "flag on the ground" belief?

    What is your "flag on the ground" belief?

    What is YOUR flag on the ground belief? In this episode, I take you behind the scenes of a live hot seat I had with one of our students who asked whether or not she should share her honest opinion around her industry and how to go about it.
    Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
    Make sure you follow me on @anitasiek and the team at @wordfetti

    • 9 min
    The new Meta verification tiers: is it worth it? my thoughts

    The new Meta verification tiers: is it worth it? my thoughts

    Meta has recently announced 3 brand new paid tiers as part of their Paid Verification program. With membership now reaching upwards of $499.99 USD per month, the question remains: what's the difference? is it worth it? what does this mean for businesses on Instagram?
     
    In this episode, I dive into:
    • A quick run down of verification vs paid verification;
    • The short "need to know" version of what the new paid tiers are in Meta Verified;
    • My thoughts around these features (and whether or not they could be helpful for online businesses);
    • Whether I believe these new tiers are worth it for businesses.
     
    Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
     
    Make sure you follow me on @anitasiek and the team at @wordfetti
     

    • 26 min
    Short on content ideas? Here are 3 ways to repurpose your content

    Short on content ideas? Here are 3 ways to repurpose your content

    Feelin' short 'n' uninspired on content ideas?! I got chu.
    In this short and sweet episode, I throw down 3 lazy YET strategic ways in which you can easily repurpose your existing content right now.
     
    Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
     
    Make sure you follow me on @anitasiek and the team at @wordfetti

    • 9 min
    The difference between free vs paid content

    The difference between free vs paid content

    What the heck is the difference between FREE content vs PAID content?! It's a question I often get asked.
     
    In this episode, I'll give you a behind the scenes of a recent Q&A I delivered for our 3 Day Copy Confidence Challenge where I answered this question for one of our students.
     
     
    Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
     
    Make sure you follow me on @anitasiek and the team at @wordfetti
     
     

    • 6 min
    A sneaky (but ethical) way to get into the minds of your audience

    A sneaky (but ethical) way to get into the minds of your audience

    Ever wanted to get inside the MINDS of your audience, and write copy that have them go "yo, are you in my head"?
     
    In this episode, I share just one of the many strategies we share in our signature copywriting program: Wordfetti Your Words, for you to uncover the language to use by "ethically" lurking at your competitors (yep, you heard me!)
    ___
     
    Doors to our only live intake of WYW for 2024 are CLOSING TODAY.
     
    Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.
     
    Join us now: www.wordfettigroup.com/wordfettiyourwords
     
     

    • 8 min

Avis des utilisateurs

5,0 sur 5
4 notes

4 notes

danilivinglife ,

SO Good!

I am absolutely LOVING this podcast so far! I just recently found it and I’m so glad I did. I’ve been binge-listening to the most recent episodes about visibility and they are so good! Can’t wait to keep tuning in!

Ashao FreeSky ,

Super helpful

Anita provides simple and actionable advice for growing your brand. Her episodes are very practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping us. I definitely recommend giving her podcast a listen!

Rumbacc ,

Very insightful!

Everyone should listen to this, not just those that want to start a business. Cultivating one’s own brand is crucial to success no matter what industry you’re in and this podcast will serve as a solid practical guide. The host Anita is also witty and funny. Make Anita and this podcast your best friend if you want to have an impeccable brand!

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