108 episodes
Marketing Made Simple Powered by StoryBrand
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- Business
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4.8 • 19 Ratings
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Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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How “Authentic” Should You Be on Social Media?
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: StoryBrand.com/LIVE
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Businesses and marketers face an important question: how “real” will you be on social media? We all see popular brands who keep their social media super professional – like Anthropologie or Williams Sonoma. But we also see successful brands that are much more raw and unfiltered like Gary Vaynerchuck. Then, there are brands that fall somewhere in between, like Chip and Joanna Gaines’ Magnolia brand. With so many successful brands sharing content with different degrees of what’s usually considered to be professional, how can you know which approach is right for you?
In today’s episode, J.J. and April talk with Tami Enfield, StoryBrand Certified Guide and Founder and CEO of Brand Yourself Consulting. Tami points out that we all need a framework to decide what content we should be sharing with our audiences. Tune in now to learn her CANDID content framework, an acronym that stands for Connection, Aligned, Narrative, Daring, Inspiration, and Delightful. When you learn how to filter your social media decisions through her framework, you’ll feel confident in your ability to build empathy with your audience without sacrificing your authority as a guide who can help.
You can contact StoryBrand Certified Guide Tami Enfield directly at MarketingMadeSimple.com/Tami-Enfield.
RESOURCES & LINKS REFERENCED IN THIS EPISODE:
Dive deeper into Tami's CANDID content framework here:
https://info.brandyourselfconsulting.com/candid-content-playbook-form
Tami's LinkedIn post - https://www.linkedin.com/posts/tamienfield_businessowners-socialmedia-brand-activity-7024416111853006849-pkWa/?utm_source=share&utm_medium=member_desktop
Elyse Myers' "Go Find Less" Instagram post: https://www.instagram.com/reel/CoIQwrQNV8m/?utm_source=ig_web_copy_link
Jenny Schatzle's Instagram post: https://www.instagram.com/reel/CpIf8YDJx0q/?utm_source=ig_web_copy_link
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HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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How to Avoid Social Media Marketing Burnout
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes…
Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison
Collaboration and networking with Guides from across the country
Hands-on training using StoryBrand’s messaging and business growth frameworks
Spots to fill up quickly, so apply now before May 19 at StoryBrand.com/Guide.
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When it comes to creating content for social media, most people come up with their posts on the fly. But constantly having to think of something new, fun, and creative is exhausting – especially when you’re posting several times a week! Creating content on the spot leads to mediocre content that doesn’t serve your audience, which often turns into not posting at all. If you want to start creating engaging content AND make social media easier, you need a better plan!
Today, J.J. and April are continuing our series all about social media by revisiting a past episode of the podcast. In this replay, StoryBrand Certified Guide James Hannan joins the conversation to break down how to build a content calendar for social media so your posts are intentional, timely, and meet your goals. If you want to make social media both higher quality and easier, this episode is for you!
You can contact StoryBrand Certified Guide James Hannan directly at ClarifyYourMessage.com/Results.
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HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
STORYBRAND INSTAGRAM: instagram.com/StoryBrand -
How to Use Visual Media to Grow Your Business
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes…
Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison
Collaboration and networking with Guides from across the country
Hands-on training using StoryBrand’s messaging and business growth frameworks
Spots to fill up quickly, so apply now before May 19 at StoryBrand.com/Guide.
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Adding visual media to your marketing strategy can feel daunting. If you do it yourself, how can you make photos and videos look professional? Is it better to hire someone? And if you’re a visual media professional, how can you incorporate the StoryBrand philosophy into your work? Whether you’re a business owner, a videographer, or a photographer, learning how to tell stories with visual media is key to growing your business in 2023.
In today’s episode, J.J. and April talk with Senior Designer, Tessa Voccola and Videographer, Zach Camp from RVRB, a StoryBrand Certified Agency. Tessa and Zach give 8 tips for shooting great videos and photos, whether you’re using professional equipment or the iPhone in your pocket. Tune in now to learn how you can use the StoryBrand framework in your visual media and get your message out to more people!
Contact StoryBrand Certified Agency RVRB directly at MarketingMadeSimple.com/RVRB.
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HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
STORYBRAND INSTAGRAM: instagram.com/StoryBrand -
From Overwhelmed to Overjoyed—How to Use Social Media to Grow Your Business
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023: StoryBrand.com/LIVE
StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you’ll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London
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Do you feel overwhelmed by the amount of work social media marketing seems to take? In today's digital world, it's no secret that social media can be a powerful tool for businesses to reach their target audience. But for many entrepreneurs and small business owners, taking time to post on social media feels like a chore and doesn't have the impact they hoped for.
In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Danielle Bornowski, about how you can streamline your social media strategy and make it more doable, enjoyable, and effective. Danielle shares how simple strategies like being consistent, providing value, and scheduling time to batch content can make a huge difference and save business owners a lot of time. Tune in now to learn tips and tricks from a social media pro with a track record of helping small business owners grow their online presence!
Contact StoryBrand Certified Guide Danielle Bornowski directly at MarketingMadeSimple.com/Danielle-Bornowski.
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HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
STORYBRAND INSTAGRAM: instagram.com/StoryBrand -
BONUS: Business Made Simple—Take the First Step to Double Your Revenue Today
Small Business Flight School launches TODAY! Join now at SmallBusinessFlightSchool.com.
If you want to implement a plan to double your revenue, this is your moment!
Sure, you could keep doing what you’re doing and hopefully grow your revenue at a decent pace.
OR… you could join Small Business Flight School where we’ll help you implement a plan to streamline your business and double your revenue.
If you’re serious about implementing a plan to grow your business and revenue, Flight School is for you! Join now at SmallBusinessFlightSchool.com.
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Most business owners play it safe when it comes to revenue goals. If you want to see growth, you need to set aggressive goals and reverse-engineer a plan to get there. But how can you know what’s going to actually move the needle? If you’re not careful, you could end up wasting a lot of time and energy that don’t make a significant impact on your bottom line.
In this bonus episode of the Business Made Simple Podcast, Donald Miller walks you through a practical worksheet that will help you reverse-engineer a plan to double your revenue. You’ll learn how to determine which products you should focus on selling more of and get buy-in from the rest of your team to accomplish the goal. If you’re tired of being stuck at the same revenue year after year, this episode of the Business Made Simple Podcast is for you!
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ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com
SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast
FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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A Genius New Way to Create Social Media Content
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023: StoryBrand.com/LIVE
StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you’ll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London
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Does marketing yourself (or clients) on social media make you want to pull your hair out? We’ve all been there! Constantly coming up with original content can be both daunting and exhausting. It’s easy to run out of ideas and get burned out with the amount of content you have to crank out on a weekly basis. Even if you “batch” your content or use the help of AI, your content can start to feel stale very quickly.
This episode is about to change all of that! In today’s marketing conversation, J.J. and April talk with StoryBrand Certified Guide, Annie Schiffmann, about a game she created to help you revolutionize your social media content strategy. All you need is your StoryBrand BrandScript, some dice to roll, and a coin to flip. Within minutes, you’ll have multiple compelling posts that speak directly to your target audience, bringing more awareness to your brand and making your content feel fun and exciting again!
Access the video of this conversation and follow gamify your BrandScript with April and Annie at Storybrand.com/gamify.
Contact Annie Schiffmann directly at MarketingMadeSimple.com/Annie-Schiffmann.
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HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Customer Reviews
Helping me clarify my marketing message
I’m a real estate agent and I was introduced to the book Story Brand and saw Donald Miller talk about it. My team and I are implement the steps to create my messaging. This podcast is so helpful in breaking down the steps of doing it and giving me other marketing ideas.
If you have a business. You are a marketer first and then whatever business you are in.
This is a must listen to podcast.
Not relatable.
The content is great + the Business Made Simple Podcast is great. However, I’ve tried listening to a few episodes and I find the personalities on the show come off very superficial. I feel like a child and not like a business owner during the episodes and so for that reason, I unsubscribed.
Really wish Donald Miller hosted this podcast
StoryBrand is a phenomenal book, and his Business Made Simple podcast is fun to listen to.
I’ve tried several episodes of this show and I cannot relate to the “guides” hosting this podcast. I really don’t find them relatable, and can’t connect with them for where I am at in my entrepreneurial career.
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