26 episodes

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

Marketing Made Simple Powered by StoryBrand

    • Business
    • 5.0 • 14 Ratings

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

    "How StoryBrand Worked for Me!" Celebrating Your Success

    "How StoryBrand Worked for Me!" Celebrating Your Success

    Nothing brings us more joy than when we see a business inviting their customers into a beautiful story. And we've got to say, our listeners have been killing it out there! We are seeing customers (and therefore businesses) winning left and right, and we couldn't be more proud.
     
    We want to take time to celebrate you—our Hero Makers—and the success you've experienced! In today's episode, J.J. and April are highlighting six stories of success from Hero Makers who've implemented the StoryBrand framework to clarify their message and how it's helping them win.
     
    Do you have a story about your small victory or huge win after using the StoryBrand Framework or building your sales funnel? We want to hear about it! Leave us a voicemail at 615-649-0705 sharing your story of success, and you could be featured in an upcoming episode! Just call us at 615-649-0705 and share your story of success today. We can't wait to hear from you!
     

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    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.
     
    Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

    • 23 min
    Will StoryBrand Work for Your Premium Products?

    Will StoryBrand Work for Your Premium Products?

    "I know the StoryBrand framework is great, but will it work for my premium products or luxury brand?"
     
    In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you!
     
    In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work with your premium products or luxury brand?” They'll also walk you through shaping your messaging for your high end products so you're reaching the right customers who want to buy.

     
    You’ll also hear from StoryBrand Certified Guide Wes Gay. Wes guides you through how to craft your premium product's messaging around solving an identity problem and not a physical problem. You can contact StoryBrand Certified Guide Wes Gay directly at ClarifyYourMessage.com/WesGay.
     
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    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.
     
    Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

    • 29 min
    Will StoryBrand Work for Your Non-Profit? - Part II

    Will StoryBrand Work for Your Non-Profit? - Part II

    "I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit? "
     
    In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April continue the conversation, revealing the four areas most non-profits work and how you can pivot your messaging between those areas to maximize success! 
     
    You’ll also hear from StoryBrand Certified Guide Beth Carr. Beth shares how she's utilized the StoryBrand framework to help her non-profit client engage with donors with amazing results! You can contact StoryBrand Certified Guide Beth Carr directly at ClarifyYourMessage.com/BethCarr.
     
    --
     
    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.
     
    Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

    • 30 min
    Will StoryBrand Work for Your Non-Profit? - Part One

    Will StoryBrand Work for Your Non-Profit? - Part One

    "I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit? "
     
    In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work with your non-profit organization?” If you run a non-profit, you definitely love today's episode!
     
    You’ll also hear from StoryBrand Certified Guide Shannon Litton. Shannon guides you through how to escape the vanilla rubber-stamped language most non-profits fall back on and how to can craft a message that actually works! You can contact StoryBrand Certified Guide Shannon Litton directly at ClarifyYourMessage.com/5by5agency.
     
    --
     
    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.
     
    Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

    • 29 min
    Will StoryBrand Work If Your Business has Multiple Audiences?

    Will StoryBrand Work If Your Business has Multiple Audiences?

    "I sell direct to businesses AND direct to customers. Will the StoryBrand framework actually work for me?"
     
    In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work if you sell to businesses AND directly to customers?” And you’ll definitely like what we’ve got to say!
     
    You’ll also hear from StoryBrand Certified Guide Hunter Davis. Hunter shares how he helped a client serving both businesses and individual customers differentiate between the problems they solved for each audience and how that increased engagement! You can contact StoryBrand Certified Guide Hunter Davis directly at ClarifyYourMessage.com/Hunter-Davis-B2B-Storybrand-Consultant-California.
     
    --
     
    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.
     
    Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.
     

    • 14 min
    Will StoryBrand Work for Your B2B Business?

    Will StoryBrand Work for Your B2B Business?

    Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode!
    With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode!
    Call us at 615-649-0705 before Friday, October 22 and share your story of success today. We can't wait to hear from you!
     
    --
     
    We get this question all the time: “My business is unique and I help customers fix a very specific problem, but will the StoryBrand framework actually work for my marketing?”
     
    You've been heard and we are answering! This is the first episode in our new series that answers the question, “Will it work for me?” Previously on the podcast, we explored each part of the framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work for your B2B business?” And you’ll definitely like what we’ve got to say!
     
    You’ll also hear from StoryBrand Certified Guide Ryan Toth, who shares how he helped his B2B-based client stop wasting thousands of dollars each month trying boost their SEO, and instead rebuilt their website using the StoryBrand framework! The success that followed is mind blowing. You can contact StoryBrand Certified Guide Ryan Toth directly at ClarifyYourMessage.com/Ryan.
     
    --
     
    Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.
     
    Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.
     

    • 26 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Darin316 ,

I look forward to new episodes

Learning all about the Storybrand framework and then into the Marketing Made Simple universe has really helped me finally understand marketing and sales funnels in a clear and manageable way.

This has helped me engineer a sales process in addition to really upping my marketing game, finally with a clear plan to grow my business. Thank you!

sean.danchuk ,

My branding-made-easy green smoothie, every Wednesday!

I learned about StoryBrand from reading the book following a recommendation from Stu McLaren. I look forward to each podcast and it’s the first thing I listen to every Wednesday morning. JJ and April have a terrific chemistry. The episodes are tight and highly actionable. I love the FREE brand script tool (even though I hesitated initially, it is GOLD!). I am putting the SB7 framework to work in my business as we speak, using it to help create the stories I’ll use everywhere, but especially now as we’re creating our business website from scratch. Lifesaver! Thanks so much JJ and April. Don’t stop!! Keep the episodes coming friends. Bye for now.

LeDcu ,

A great framework and a pleasant podcast to learn from

I love the podcast dynamics and practical tips.

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