175 episodes

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Brandwidth On Demand David Martin & Kipper McGee

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Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

    Bill & Morgan, Q104 Cleveland - Betting on Balance

    Bill & Morgan, Q104 Cleveland - Betting on Balance

    This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill & Morgan of the Q104 Morning Show join us.
    Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104. He was originally part of the team from the mid-’90s to the turn of the century. In between, among other things, he produced the national JohnJay and Rich show, which we featured in season one.
    Morgan Wright is also an Ohio native, growing up in Perry and graduating from Marshall University. She considers herself a pop culture expert and is active on social media…where her TikTok videos have scored almost 8 million likes!
    Interestingly, this is a case where Bill and Morgan did not know each other before forming this show. Wait 'til you hear how they made it work...and work well!
    Time-stamped SHOW NOTES
    (02:21) Bill and Morgan explain how they 'fast-forwarded' the process of gelling as a Morning Team, and share some of the biggest factors a new team needs to consider.
    (07:24) As a leading morning show in a legendary radio market, Bill and Morgan share what they look for from a good program director or coach.
    (08:59) The team also notes some management traits or characteristics a PD might not realize they’re doing or just want to avoid.
    (10:25) These days there are a lot of factors BESIDES ON-AIR performance, need to create a winning radio show. Morgan shares her recipe for making noise in the market -- and beyond!
    (13:30) Looking to the future, Bill and Morgan tell us the skills THEY are preparing for TODAY, to stay viable in the future.
    See Morgan's TikTok story on WKCY, Channel 3 in Cleveland.
     
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    • 20 min
    Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind

    Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind

    In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer?
    Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON. This true Nashville Insider is well-known by all the Stars who keep him on speed dial!
    In his spare time, Lon is also the Publisher of Country Aircheck, and is also Editor of the Mediabase Country Chart.
    Lon’s trophy case is packed to the rafters with awards from every radio organization that matters, and just recently, he was inducted into the National Radio Hall of Fame!
    Key Takeaways you won't want to miss:(03:25) Lon shares the one thing the industry as a whole is doing pretty well in our evolving mediascape, and shares what could (or SHOULD) be done better.
    (05:12) From his position, Lon sees a lot of people making career advancements, on-air, in programming – or both! With budgets and openings shrinking, not growing, he notes some commonalities between those who are making moves and those who aren’t?
    (07:06) With the COUNTRY FORMAT experiencing fragmentation into Hot Country, Classic Country, Young Country, and others, Lon shares where he sees the format heading next.
    (09:43) So Lon reveals the first things he’d look at if he were taking over a Country radio station today, and what needed to happen to make it an even bigger inner?

    • 20 min
    #172 Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)

    #172 Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)

    Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you!

    Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one.

    After stops in Ohio, Panama City and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio’s Hot 101.5, and segued to iHeartRadio's HITS96.1 in Charlotte. Holly considers Miquel her best friend and radio soulmate, and just before their move, Miquel was married to his husband Abe, with Holly performing the ceremony!

    In this episode, Holly shares:

    Valuable tips for moving your show to a new station and market
    What considerations to look for when ‘hiring a new boss’ (that is, consider a job offer)
    Future industry changes she’s preparing for NOW.

    • 21 min
    Radio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry Agar

    Radio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry Agar

    Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts.
    In this episode, Canada's leading talk host JERRY AGAR (based at CFRB NewsTalk 1010 in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN, along with WABC/New York and others.
    Key Takeaways You Won't Want to Miss:
    (02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to Talk -- and lessons learned along the way.
    (03:09) One of the things that has made Jerry an international standout personality is his ability to make the listener FEEL what he's talking about -- especially working in a more tightly formatted music position.
    (04:19) There are some or tips to help radio hosts get to the meat of the story and make the most of the time allotted. Jerry explains.
    (06:12) Next to the payoff, perhaps the most critical part of telling a story is the setup. Jerry explains various ways of getting into a story.
    (07:20) We also hear some signs of a really BAD Storyteller, and learn basic traps to avoid.
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    • 12 min
    Producing Success in Vegas! Guest: Stephanie Sidela

    Producing Success in Vegas! Guest: Stephanie Sidela

    EVERY radio brand could benefit from having its own STEPHANIE SIDELA!
    As Executive Producer for the Award-Winning MERCEDES IN THE MORNING SHOW on Mix 94.1 in Las Vegas, Steph is not just any large market superstar.

    Before moving to Vegas, she was at 96.5 WTIC in Hartford, handling the Craig and Company show with Gary Craig and Christine Lee. This was followed by a great stint with iHeart/San Diego.

    Being in Vegas, she’s exceptionally skilled at finding and booking celebrity guests and keeping the show organized. She's also is a master at social media, Event Management, and in her ‘spare’ time, she’s a burgeoning choreographer!

    As you'll hear, Stephanie brings her outstanding attitude, work ethic, energy, and attention to detail to radio—and provides pointers which ANY show in ANY sized market can learn from!

    Key Takeaways You Won't Want to Miss:

    (01:30) Steph shares how the MERCEDES IN THE MORNING SHOW works on Mix 94.1 in Las Vegas, and dissects her dual role as producer and ‘third mic’. (Spoiler alert: there’s a lot more, too!)

    (03:15) Anybody who wants to become a producer, HIRE a producer, or make a case to management why you NEED one won’t want to miss these insights!

    (04:04) Stephanie shares one SECRET TO RADIO SECURITY, which some people just don’t seem to ‘get’.

    (05:30) Steph offers some survival tips for shows that DON’T HAVE A PRODUCER!

    (09:57) The job of the producer at a top-tiered radio show continues to evolve. Steph shares how she sees it changing in the future.

    • 16 min
    Dwyer and Michaels: Rewriting Morning Radio Rules - and winning!

    Dwyer and Michaels: Rewriting Morning Radio Rules - and winning!

    When it comes to morning radio, few do it as well as Dwyer and Michaels, based at 97X, WXLP in the Quad Cities.
    Now their show is heard on an ever-increasing "Family of Stations", as well as their popular Podcast, Web page (which gets over 15,000 unique visitors each month) and Social Media accounts.
    Twitter - @2DorksFacebook - @2DorksInstagram - @2DorksYouTube - Dwyer and-Michaels
    Key Takeaways YOU WON'T WANT TO MISS:
    (01:24) The team shares exactly WHEN they knew that this team concept was going to work?
    (02:22) As hosts of a multi-market morning show, Dwyer and Michaels reveal how they deal with having some many PD’s…and answer the question: do ALL of those PDs have your hotline number?
    (03:09) Dwyer and Michaels offer tips on what a station affiliate can and should be doing to take full advantage of their show, in terms of getting fresh liners and promos, tying into your promotions, and other opportunities.
    (04:32) This team shares the single best advice each they each have gotten for making radio a career.
    (06:15) Now that the show has a network, they share the biggest misconception of those who would like to be syndicated, but aren’t ‘there’ yet,
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    • 12 min

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