56 episodes

Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits.

Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 400 Practice Owners to do the same.

Breakthrough PT Marketing Podcast With Chad Madden Chad Madden (Author Of Killer Marketing Secrets for Private Practice PTs)

    • Business
    • 5.0, 6 Ratings

Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits.

Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 400 Practice Owners to do the same.

    The State of Private Practice

    The State of Private Practice

    This recording was the first session at our Managing A PT Practice Through Crisis Virtual Summit.

    There have been a lot of changes in the market in the last few years... and even more in the last month. In order for us to win as independent private practice PTs we have to focus on our strengths. Here we’ll dive into what those are and how they can play to our advantages.

    Visit LearnWithBreakthrough.com for more in-depth training on the best practices for managing and marketing your private practice.

    • 27 min
    What should I be doing right now - as a Private Practice Owner?

    What should I be doing right now - as a Private Practice Owner?

    What should I be doing right now - as a Private Practice Owner?
    Here RCS owner, Robert Kowalick, PT shares:
    1.What should I do with my Accounts Receivables? What’s the most important question to ask my biller?
    2. What’s the difference between e-visits and telehealth? How does this fit in to what we’ve built our practice around?
    3. The Stimulus package and my staff? Should I be laying off? Furlough? How can I possibly make the right decision if so much is uncertain?

    • 34 min
    Interview with a Private Practice Owner: How to Handle Covid-19 at Ground Zero

    Interview with a Private Practice Owner: How to Handle Covid-19 at Ground Zero

    Interview with Mike Lewis re: How to Handle Covid-19 at Ground Zero.

    Get more interviews, videos, and resources here: www.CovidPTGroup.com

    (Mike's clinic is 3.5 miles from the Seattle nursing home where the first US cases of Covid-19 popped up).

    Mike is a Practice Owner and is currently earning his PhD in Healthcare Leadership.

    He is a husband and father as well (and touches on this).

    Some of what Mike covers:
    - How WAPT Rehab is handling workshops.
    - Control the Controllable.
    - What your team needs from you the most right now. And what to do if you can't deliver.
    - Why he did not send out an email (as of yet) on the virus - but what he did do on his website with Neil.
    - What his team is doing right now with the patients who do drop off.

    • 15 min
    Answering Your Business and Marketing Questions

    Answering Your Business and Marketing Questions

    Q&A session covering the following questions:
    Aside from physicians, what are the best referral sources for physical therapists?
    Are there direct marketing tactics to improve word of mouth marketing?
    What's the best marketing channel or strategy if you have a limited budget?
    How much should a healthy practice be growing year-over-year?
    How do you juggle being a dad and a business owner?

    • 25 min
    Gaining a Competitive Advantage

    Gaining a Competitive Advantage

    Some wisdom from Chris Reading, CEO of USPh Inc. on how to position your clinic above the competition. Your instinct may be to play it safe when times are tight and the economy is bad, but here's a different perspective on why this is a good opportunity to lean forward.

    About Breakthrough:
    Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.

    • 5 min
    Fix Your Funnel First

    Fix Your Funnel First

    Is it Better to Focus on Brand New Patients or On Increasing Revenue from Current Patients?

    Before making an effort on attracting new patients, make sure you fix any "leaks" in your current funnel. Here's an action plan for figuring out exactly what area you need to focus on.

    • 10 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Vancouver Can. Fan ,

A worthwhile listen

It’s so nice to have a high quality and very relevant PT-specific marketing podcast. His line in a recent podcast cracked me up: we have an opiod crisis, not a theraband crisis. Too good. I appreciate his advocacy for PT!

Universoul01 ,

The best PT Podcast out there

If you are a private practice PT - this is the podcast for you. Chad definitely OVER delivers on this!

UFV ,

5 minutes that will grow your PT Practice

Very relevant and actionable marketing advice that every PT Private Practice Owner should here. The best thing is that it's quick for anyone who is better. Listening to this every week will improve your practice. It should be mandatory learning for all PTs. Don't miss out on this.

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