The Game w/ Alex Hormozi Alex Hormozi

The only games worth playing are games that you can continue to play. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how the role of having general business acumen can contribute to general business success, how pain can be used to feel success, and how to simplify your offers in such a way that they're both compelling, easy, valuable, and get people to buy them. This is part 1 of the interview.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Check out the episode on https://www.youtube.com/watch?v=33LXr9R-htw (Tanner Chidester’s YouTube Channel! )
Timestamps:
(1:40) - Years of knowledge and mistakes along the way helped inspire Alex to write his book and finding high-level people to hire
(4:32) - How to know you’re asking the right questions to experts and the efficiency of working 2 days a week as a millionaire
(8:22) Does having a strong business background contribute to your success? And the scariest moment of Alex’s entrepreneurial journey
(10:56) - The trend of successful people running away from the fear of being a loser or disappointing their family, and how Alex’s perspective grew from many influences (i.e. experience, people, etc)
(14:01) - The natural tendency for people to make things more complicated than it should be and the litmus test to know if you’re adding too much into the offer
Follow Alex Hormozi’s Socials:
https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
(1:48) - Oftentimes, using the cold outbound strategy is getting affiliates then affiliates to customers. Getting affiliates are more affordable because they are worth more than a single customer. Alex shares a story of two girls selling energy drinks at the beach.
(3:12) - Alex dives into the math of how much these two girls end up earning. He discusses the cost of shipping, the product, the labor, etc.
(4:15) - This is where having a very good product is so important because if you can give a can away for free the thing that you sell and know X percent of people will buy again, then you have an incredibly viral product.
(7:08) - Marketing always works. It's just a matter of how efficient is it. The problem is it's hard to reach every single person in the world. Since it's a matter of efficiency, we need to have benchmarks such as LTV, and CAC ratio (cost of acquiring a customer).
(9:00) - Cold outbound strategies can work for any business. You can use it for direct-to-consumer business and other ways like door-to-door, emails, direct mailing, etc. You're letting people know one-on-one about the stuff that you sell.
(10:01) - A big thing to consider is looking at the ideal cash flow of acquisition, meaning in the first 30 days, the customer, we wanna be able to make back the cash that it costs us to acquire them.
Follow Alex Hormozi’s Socials:
https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
(2:07) - Alex shares a story about how he was able to “sell” a product he didn’t have after running out of stock. Rather than saying no to the customer, he gave her recommendations to replace that item and gave her further instructions.
(3:59) - Selling “Ghost Products” ended up becoming a powerful sales tool to gain the trust of his customers. You also need to know the difference between manipulation and help: intention.
(5:38) - Gain the trust by giving away the low-margin stuff and then keep the high-margin stuff for yourself. Also, give someone a vision of what their life's going to be like when they're experiencing the benefits.
(8:01) - This strategy is also an opportunity to offer your upsell with prescriptive closes. Also, we want to figure out ways to associate the usage of the product with something they're already doing.
(10:22) - It’s also important to introduce the problem you’re trying to solve for your customer if they don’t buy the product. They need to be reminded of why they came to you.
(12:58) - If you can get this moving at the end of the day, the goal really as a salesperson is to move to their side of the table.
Follow Alex Hormozi’s Socials:
https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

And if you give more than you take, the marketplace will always reward you... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about some of the common mistakes that are happening in the entrepreneurial space, break down the concept of “tiny market, big money”, and how you speak, think, and approach scenarios and situations are going to predicate how successful you are in any endeavor you do. This is part 2 of the interview.
Check out the episode onhttps://www.youtube.com/watch?v=vY2ruQ7uoOI ( Foundr Stories’ YouTube Channel! )
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
(1:04) - What is the “tiny market, big money” process (aka finding niche markets that are overflowing with cash)?
(4:22) - How to manage 100x-ing your prices and acquiring more clients
(6:13) - If there’s one thing you want people to walk away from all the education things you’re doing, what would that be?
(9:24) - In terms of mindset, what gives you the ability to sell (i.e. the skills you have to be a better entrepreneur)? Was this acquired or something innate to you?
(15:03) - What are some of the biggest or most common mistakes you see entrepreneurs doing in the space, especially in 2021?
(17:51) - Alex answers some rapid-fire questions about money, where he sees himself in 10 years, etc.
Follow Alex Hormozi’s Socials:
https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

Sometimes, a change in perspective can alter how you live your life. Today, Alex (@AlexHormozi) talks about how we should manage the circumstances or the conditions that come to us, the three different scenarios that he uses to create and destroy meaning in his own life, and how changing your perspective dictates the way you play the game.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
(1:58) - Growing up, there are interpretations of adults that we think are the facts of life when it actually wasn’t. We end up having to unlearn these concepts as we grow older. 2 tools we should use to dictate what is good or bad are time and volume.
(3:19) - Volume: We should try to think of circumstances like the weather, some days will be sunny while other days will rain. Either way, you need both scenarios. It’s just a matter of how you view the weather.
(4:21) Time: How much will this situation matter to me 10+ years from now? If you think in time horizons you relieve a lot of pressure in your life.
(8:15) - A lot of times we inflate the micro importance of things. When in reality, they aren't important at all and we just choose to make them meaningful. Be aware of the levers of meaning that exist.
Follow Alex Hormozi’s Socials:
https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

Wealth is based on the fundamental unit of money. Money is a foundational unit of time. Today, Alex (@AlexHormozi) talks about how mastering wealth is rooted in how you master your time and money, the 3 traits that the ultra-successful share with one another, and how other factors such as reciprocity and sacrifice should matter in your journey to success.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
(1:01) - You can’t force reciprocity in your direction by just jamming so much Goodwill down someone’s throat. When it comes to your business you have to be able to consistently and always have more demand than you can fulfill.
(3:36) - You want to be able to provide more value to the customer than how much they pay for your help. Ask yourself “how can we provide so much value in excess?”
(5:02) - Leverage means the ratio between inputs to outputs in a system (ex. inputting time or money). The game of business to aggregate wealth is to play with higher amounts of leverage over one thing.
(6:04) - Master your time in order to master your money. The 2 components to mastering time are the micro and macro perspectives.
(10:32) - The three things that made people successful and ultra-successful are having a superiority complex, massive insecurity and fear of failure, and impulse control. Alex goes in-depth on each trait.
(13:29) - “Why were you willing to sacrifice so much?” The better question to ask is “why are people not willing to sacrifice anything?”
Follow Alex Hormozi’s Socials:
https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20andt=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )