Brian Crombie Radio Hour - Epi 1266 - Economic Impact of Taylor Swift with Viet Vu

Brian Crombie Radio Hour

Brian interviews Viet Vu. Viet is manager of economic research at the Dais at Toronto Metropolitan University. He'll talk about the economic impact of Taylor Swift. He says: “Toronto and Vancouver occupy a blank space in these visitors’ minds. Their experience attending this concert will determine the appeal of the cities for years to come. If both can successfully host the finale of the Eras Tour, it will project to the world that we are, in fact, open for business. To some, this may seem like champagne problems. But how the world views our cities and country can impact investment opportunities, talent attraction and even instill a sense of pride for those who already live here. Instead of exclaiming, “I hate it here,” we want those who come to be enchanted with our cities.”

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