Bridal Beauty Boss Podcast by Susan Talamantes

Susan Talamantes
Bridal Beauty Boss Podcast by Susan Talamantes

The source for Wedding Hairstylists and Makeup Artists to learn Business Building and Instagram Marketing strategies Here we share tactical strategies and personal experiences in the wedding industry Babes Building Empires is an uplifting community for wedding beauty pro's and environment for tremendous GROWTH!

  1. FEB 29

    Interview with Abby Young Fashion Stylist - What to wear while working a wedding & How to show up with Confidence!

    INTRO: Today I interview Abby Young Fashion Stylist and we chat about what to wear / what not to wear while working a wedding, How to show up with confidence & things to consider when selecting your wardrobe! We dive into some controversial topics in the Bridal Beauty Industry, as Wedding Hairstylists and Makeup Artists. LINKS: Send me a DM on Instagram with "READY" for more info on THE SOLD-OUT MAKEUP ARTIST program: ⁠⁠⁠⁠www.instagram.com/babesbuildingempires.bbe⁠⁠⁠⁠ Stalk my Bridal Beauty Business on Instagram: ⁠⁠⁠⁠www.instagram.com/jirehartistry⁠ FOLLOW ABBY! www.instagram.com/abbyyoungstyling DOWNLOAD HER FREE STYLE GUIDE: www.abbyyoungstyling.com https://www.linkedin.com/in/abbyyoungstyling/

    40 min

  2. FEB 24

    So you want to Double Your Rates, Here's my step by step process!

    INTRO: In this episode I want to walk you through, step by step, if I had a client who wanted to double her rates, here’s what I would tell her to do LINKS: Send me a DM on Instagram with "READY" for more info on THE SOLD-OUT MAKEUP ARTIST program: ⁠⁠⁠www.instagram.com/babesbuildingempires.bbe⁠⁠⁠ Stalk my Bridal Beauty Business on Instagram: ⁠⁠⁠www.instagram.com/jirehartistry⁠ SHOWNOTES: - Branding, online presence & Client's Perceived Value of your services - The Clients Experience - Tracking Conversion Rates - Mapping out a plan to increase rates - Doing the MATH, what should you be charging? What is your Minimum per booking? What is your hourly rate based upon actual data!

    12 min

  3. FEB 7

    Behind the Scenes & RECAP of The Sold-Out Makeup Artist Program First Meeting!!

    Intro: I am SO excited to share some behind the scenes of our very first meeting in THE SOLD-OUT MAKEUP ARTIST PROGRAM!! I also share a recent win and how YOU can achieve the same results in your Bridal Beauty Business!! Links: Send me a DM on Instagram with "READY" for more info on THE SOLD-OUT MAKEUP ARTIST program: ⁠⁠www.instagram.com/babesbuildingempires.bbe⁠⁠ Stalk my Bridal Beauty Business on Instagram: ⁠⁠www.instagram.com/jirehartistry⁠

    11 min

  4. FEB 3

    How to CREATE DREAM BRIDES using these 5 steps - Strategy + Intention!

    INTRO: We have all heard the term “Attracting your dream brides” but what I’ve realized is that you don’t attract them, you actually CREATE them! I’m going to break down exactly what I mean and how YOU can CREATE your dream Brides by implementing these strategies with so much intention behind it! LINKS: Send me a DM on Instagram with "READY" for more info on THE SOLD-OUT MAKEUP ARTIST program: ⁠www.instagram.com/babesbuildingempires.bbe⁠ Stalk my Bridal Beauty Business on Instagram: ⁠www.instagram.com/jirehartistry SHOW NOTES: Why creating instead of attracting? How do you create dream Brides? Step 1: Define your Ideal Bride & Ideal Wedding Booking Step 2: Post drool worthy content that she wants to see! Step 3: Share helpful tips for HER specific needs / wants Step 4: Let her into YOUR world! Step 5: Operate Professionally

    20 min

  5. FEB 1

    This is what I stand for as a Bridal Beauty Business Coach & UPDATES!! what's going on Behind the Scenes!

    INTRO: Let's have a real talk! I'm sharing WHAT values I stand for as a Wedding Hair & Makeup Artist Business Coach and Mentor. I'm also sharing all the updates, what's going on behind the scenes, where you can learn from me for free and how you can work with me personally. LINKS: Send me a DM on Instagram with "READY" for more info on THE SOLD-OUT MAKEUP ARTIST program: www.instagram.com/babesbuildingempires.bbe Stalk my Bridal Beauty Business on Instagram: www.instagram.com/jirehartistry

    25 min

  6. JAN 23

    4 steps to build an INSANELY Profitable Bridal Beauty Business in 2024

    INTRO: I've gathered 4 key points you NEED, to have an insanely Profitable Bridal Beauty Business in 2024! LINKS: Connect with me on Instagram (DM "READY" for info on The sold-out Makeup Artist Program): ⁠https://www.instagram.com/babesbuildingempires.bbe/⁠ BRIDAL INSTAGRAM Www.instagram.com/jirehartistry Join my Private Facebook Community: ⁠https://www.facebook.com/groups/336731613513947⁠ 50% off Honeybook!!: ⁠http://share.honeybook.com/jireh⁠ Inquire About Coaching: ⁠https://docs.google.com/forms/d/e/1FAIpQLSfnlv662s5DQhFkLhVpzhgnfhne2hyzGdtL_keW5pHBWlgeAQ/viewform Book a Biz Bestie Sesh (90 min. Private Coaching): https://mailchi.mp/abab9f2f73a8/8asuerz05k SHOW NOTES: 1. Confidence in your self and in your skillset Company policies / Contract All of your processes and systems on the back end including workflows, automations and overall organization. Your process should be seamless 2. Delicious captivating branding and marketing Branding is what captures your ideal brides attention Invest in a high quality portfolio and online presence  Marketing is the messaging you use to speak to your ideal Brides Combine delicious branding with delicious marketing and you’ll have awesome and ONGOING lead generation 3. Pricing Correctly This is a HUGE one SO many Artists don’t take the time to DO THE MATH when it comes to setting their rates Every bridal beauty business is different, we all have different locations we serve, different specialties, products costs (some use high end products some use lower end product) overhead fees, operation fees, licensing, insurance and legal fees. Consult with an accountant if you need to but I can also go over this in my Coaching services and in the Sold-Out Makeup Artist program 4. Sales Process & Tracking your Conversion Rate Do you have a Sales Process and if so what does it look like What is a conversion rate also referred to as a booking rate A conversion rate is the number of weddings you convert from leads to contract signed & retainer paid aka BOOKED. How to read your conversion rate percentages, what information are they giving you? Having a Sales Process like my "Phone Calls that Convert" method, will increase your sales even when you raise your rates!

    17 min

  7. JAN 13

    Should I Invest in Paid Advertising OR use Organic Social Media Marketing Strategies ?

    INTRO: Today’s episode we’re covering a common question I see in our Industry and that’s whether or not you should invest in paid advertising, whether it be with the Knot, wedding wire, zola, yelp etc. I’m going to share my answer to this question based upon what has worked for me and my clients over the last 15 years! So if you’re looking to gain more inquiries, which we ALL should be constantly doing at any point in your business! Even if you have a butt load of leads coming in and you’re fully booked! First of all, Raise your rates because the demand is high and your calendar is limited. Secondly, once you raise your rates and you’re stepping into a new market level you will need more leads coming into your funnel because your conversion rate may drop a tad, so basically you ALWAYS need as many leads coming in as possible. LINKS: Connect with me on Instagram (DM "READY" for info on The sold-out Makeup Artist Program): ⁠https://www.instagram.com/babesbuildingempires.bbe/⁠ BRIDAL INSTAGRAM Www.instagram.com/jirehartistry Join my Private Facebook Community: ⁠https://www.facebook.com/groups/336731613513947⁠ 50% off Honeybook!!: ⁠http://share.honeybook.com/jireh⁠ Inquire About Coaching: ⁠https://docs.google.com/forms/d/e/1FAIpQLSfnlv662s5DQhFkLhVpzhgnfhne2hyzGdtL_keW5pHBWlgeAQ/viewform Book a Biz Bestie Sesh (90 min. Private Coaching): https://mailchi.mp/abab9f2f73a8/8asuerz05k SHOW NOTES: I have invested in some advertising my first year in business when I first started Jireh Artistry and what I found was that the type of Brides I was attracting were price shopping. For whatever reason, these advertising companies are attracting this type of clientele This is also some of the companies that give false information when it comes to budgeting for Your Hair & Makeup Artist services Another reason for this is because they list a bunch of companies for the Bride to look through and compare the profiles It’s encouraged to compare by the way these sites are set up What are Brides comparing? Portfolio and Pricing. PERIOD The return on investment is low if any Many complaints from Artists who didn’t get any bookings And I want to also note that if online paid advertisements (not talking about social media ads) has worked for you, GREAT, im so happy for you and yes please continue too do what works for you. You can also choose to add in the following into your Marketing strategy  in addition to the paid advertising. I personally, have never mastered the art of paid advertising. They will try to say you need the perfect photo to capture the Brides attention etc. that’s just my 2 cents But I WILL be speaking on what I HAVE MASTERED So here’s what i’d do instead And what I have been doing for the last decade Organic Social Media Marketing

    10 min

  8. JAN 3

    When you think you've MAXED OUT your income as a Wedding Hairstylist & Makeup Artist - MINDSET SHIFT

    INTRO: I say this with lots of love! I used to think I was maxed out because my rates were considered “above average” Looking back now I think it’s SO SILLY that I thought I was maxed out, that I couldn’t dare raise my rates any higher because I was already a little more than average in my area. If this is you, we’re breaking and stretching those money mindset beliefs TODAY! LINKS: Connect with me on Instagram (DM "READY" for info on The sold-out Makeup Artist Program): ⁠https://www.instagram.com/babesbuildingempires.bbe/⁠ BRIDAL INSTAGRAM Www.instagram.com/jirehartistry Join my Private Facebook Community: ⁠https://www.facebook.com/groups/336731613513947⁠ 50% off Honeybook!!: ⁠http://share.honeybook.com/jireh⁠ Inquire About Coaching: ⁠https://docs.google.com/forms/d/e/1FAIpQLSfnlv662s5DQhFkLhVpzhgnfhne2hyzGdtL_keW5pHBWlgeAQ/viewform Book a Biz Bestie Sesh (90 min. Private Coaching): https://mailchi.mp/abab9f2f73a8/8asuerz05k SHOW NOTES: My name is Susan Talamantes and I am the owner of Jireh Artistry & Babes Building Empires, which is my coaching service. Here’s the cliff notes: Ive been in the industry for over 15 years now The first 8 years I worked in the salon and did weddings on the weekends At the same time for about 5 years I Studied Business building, branding, marketing and sales strategies. I loved studying Franchise concepts! I was fascinated with how they worked I got burnt out working at the salon Decided to put my business knowledge to the test and created built a Bridal Beauty Team in California, then I built a team in Hawaii 2020 happened Shifted to branding myself as a solo artists and expanded to 3 new destination locations in my state Continued to fine tune my branding and marketing so that I could eventually arrive at charging premium to luxury rates in locations where my prices are 2-4 times higher than average I’ve used these same Branding, Marketing & Sales strategies over the last 15 years to fill up my calendar with dream Brides and have expanded to new locations and markets 4 times already (Hawaii, Lake Tahoe, Big Sur and Yosemite National Park) Take your branding to the NEXT level and the next level, Same with marketing & Improve your sales process

    12 min
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The source for Wedding Hairstylists and Makeup Artists to learn Business Building and Instagram Marketing strategies Here we share tactical strategies and personal experiences in the wedding industry Babes Building Empires is an uplifting community for wedding beauty pro's and environment for tremendous GROWTH!

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