24 episodes

On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession.

Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools and data-informed strategies that spark engagement, drive profitability, and sustain growth. Business Before Fashion elevates the conversation beyond aesthetics to the pillars that matter most: fashion, beauty, and solid, actionable data.

My firsthand experiences have revealed the untapped potential of effective email and SMS marketing, and I'm on a mission to unlock these channels for your brand. Tune in and discover how to harness the power of data to weave stronger customer connections, ensuring your marketing efforts are impactful. Forget settling for fleeting social media impressions—let's build enduring brand engagement and revenue streams together.

So, for a front-row seat to transforming your fashion and beauty marketing in the digital age, subscribe to Business Before Fashion. Expect a runway of actionable insights, creative inspiration, and the data-driven finesse your brand needs to thrive.

Sign up at businessbeforefashion.com for our newsletter—your backstage pass to the latest episodes, industry insights, and much more. It's time to roll up those chic sleeves and dive into the business of fashion, where style meets substance, right here with me, Sam McGregor. Let's turn your brand into a showstopper!

Visit us at www.businessbeforefashion.com

Follow along on Instagram:
https://www.instagram.com/businessbeforefashion/

Follow along on LinkedIn:
https://www.linkedin.com/in/samanthamcgregor/

Business Before Fashion Samantha McGregor

    • Business
    • 5.0 • 12 Ratings

On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession.

Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools and data-informed strategies that spark engagement, drive profitability, and sustain growth. Business Before Fashion elevates the conversation beyond aesthetics to the pillars that matter most: fashion, beauty, and solid, actionable data.

My firsthand experiences have revealed the untapped potential of effective email and SMS marketing, and I'm on a mission to unlock these channels for your brand. Tune in and discover how to harness the power of data to weave stronger customer connections, ensuring your marketing efforts are impactful. Forget settling for fleeting social media impressions—let's build enduring brand engagement and revenue streams together.

So, for a front-row seat to transforming your fashion and beauty marketing in the digital age, subscribe to Business Before Fashion. Expect a runway of actionable insights, creative inspiration, and the data-driven finesse your brand needs to thrive.

Sign up at businessbeforefashion.com for our newsletter—your backstage pass to the latest episodes, industry insights, and much more. It's time to roll up those chic sleeves and dive into the business of fashion, where style meets substance, right here with me, Sam McGregor. Let's turn your brand into a showstopper!

Visit us at www.businessbeforefashion.com

Follow along on Instagram:
https://www.instagram.com/businessbeforefashion/

Follow along on LinkedIn:
https://www.linkedin.com/in/samanthamcgregor/

    7. Emotional Aspect of Beauty and Fashion Marketing with Mary Young

    7. Emotional Aspect of Beauty and Fashion Marketing with Mary Young

    Welcome to a heart-to-heart episode where host Sam McGregor and guest Mary Young unravel the beauty of intertwining fashion, business, and a huge dose of self-love. This episode isn't just about lingerie; it's a rallying cry for women everywhere to embrace their true selves, powered by the story behind Mary Young's brand and her new venture into podcasting with "The Self Love Club." It's about finding your tribe, facing the challenges head-on, and shining brighter than ever.

    Key Takeaways:
    How embracing your unique story can revolutionize your approach to building a fashion brand, with a spotlight on turning self-love into a powerful business strategy.The secret sauce to creating a seamless connection between brand values and marketing strategies fosters a space where empowerment and business growth intersect.The challenges of evolving consumer expectations in the fashion and beauty industry and the pivotal role of authentic engagement in fostering brand loyalty.Transforming challenges into stepping stones for growth by infusing your marketing with genuine stories and relatable experiences.Actionable steps for fashion and beauty entrepreneurs to refine their marketing approach, ensuring it aligns with the core of what they stand for and the change they wish to see.This episode is a comprehensive guide for those aiming to intertwine personal narratives and brand ethos into the fabric of their fashion brand. Dive in to discover how to craft a brand that not only meets but anticipates consumer desires, strengthens loyalty through authenticity, and transforms challenges into opportunities for growth. Whether you're just starting out or looking to refine your approach, you'll find actionable insights to elevate your brand's impact. So tune in, share your insights, and let's navigate the ever-evolving landscape of fashion and beauty together.

    Connect with Mary Young:

    Follow MARY YOUNG at @itsmaryyoungMary at @maryoforiattahRead the self love club journal hereWatch MARY YOUNG on YouTubeStay Engaged with Sam McGregor:
    Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:Connect on LinkedInFollow on InstagramExclusive Newsletter:
    Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.Support Our Show:
    Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

    • 49 min
    6. Segmentation And Personalization

    6. Segmentation And Personalization

    Welcome to a solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place!

    In this episode, Sam shares her passion for customer journey mapping, a skill honed during her time at Canopy Labs. Prepare to be enlightened about why many brands, big and small, often overlook this critical strategy. Sam brings to light the transformative power of visually mapping out a customer's interaction with a brand, from awareness to advocacy, and how it can lead to insightful conversations and groundbreaking strategies.


    Here's a sneak peek at what this episode covers:

    The essence of customer journey mapping and its pivotal role in understanding customer-brand interactions.A breakdown of the key touchpoints in a customer journey: awareness, consideration, conversion, post-purchase, retention, advocacy, loyalty, and re-engagement.How to utilize email, SMS, and digital ads as effective interventions at different stages of the customer journey.Pro tips for optimizing your customer journey map, including how to use exit-intent pop-ups effectively.Insights into behavioural intervention strategies, like cross-selling, upselling, and re-engagement campaigns, to enhance the customer experience.This episode goes beyond just theoretical knowledge; it's a practical guide to revolutionizing your presence in the bustling arenas of fashion and beauty. Whether you're initiating your marketing voyage or aiming to refine your current methods, these insights are tailored to spark innovation and deepen your engagement with your audience.Gear up, grab your notebook, and join us on this journey into the nuances of Segmentation and Personalization. Let's embark on a mission to redefine your marketing strategies and establish a more meaningful connection with your customers!

    Stay Engaged with Sam McGregor:
    Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:Connect on LinkedInFollow on InstagramExclusive Newsletter:
    Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.Support Our Show:
    Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

    • 40 min
    5. Turning Customers Into Affiliates with Noah Tucker

    5. Turning Customers Into Affiliates with Noah Tucker

    Today, we're taking a deep dive into the evolving world of affiliate marketing, moving beyond the traditional approaches and into innovative strategies that are revolutionizing the e-commerce landscape.

    Joining us is Noah Tucker, CEO of Social Snowball. Noah's journey from high school graduate to eCommerce maven and digital marketing expert culminates in his groundbreaking venture, Social Snowball. This episode is not just a conversation but an exploration of how Noah's unique insights and experiences led him to reshape affiliate marketing for the digital age.

    Noah will shed light on how Social Snowball is helping brands turn their customers into affiliates, thereby opening new channels for customer acquisition and significantly lowering acquisition costs. This episode promises to be an eye-opener for businesses looking to innovate their affiliate strategies and leverage the full potential of their customer base.

    Key takeaways:

    Noah Tucker's entrepreneurial journey from working on a fishing boat to creating a new wave in affiliate marketing.The genesis of Social Snowball - Filling the gaps in traditional affiliate marketing platforms and focusing on the 'modern affiliate.'The transformation from old-school affiliate marketing strategies to innovative approaches involving influencers, creators, and even a brand's own customers.The role of automation in removing friction and making the process of turning customers into affiliates seamless and efficient.Strategies and case studies demonstrating the success of Social Snowball's approach in real-world scenarios.Noah's insights into the future of affiliate marketing and how brands can adapt their strategies to stay ahead in the e-commerce game.Noah Tucker @noatuck
    https://socialsnowball.io/

    Stay Engaged with Sam McGregor:
    Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:Connect on LinkedInFollow on InstagramExclusive Newsletter:
    Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.Support Our Show:
    Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

    • 33 min
    4. Using In-Person Events

    4. Using In-Person Events

    Welcome to another exciting episode of 'Business Before Fashion,' where we unravel the magic of in-person events in the fashion and beauty industry. This episode is a special treat, as we're joined by Palak Dave, a seasoned corporate marketer with over a decade of experience orchestrating over 250 workshops and in-person events for high-profile brands like Nespresso, Bumble, and Google.

    Join us as Palak shares her insights on what makes an event truly memorable and successful. She emphasizes the importance of engaging all human senses to create lasting impressions. Palak walks us through her meticulous planning process and the art of determining the "why" behind each event, which is crucial for making a meaningful impact.

    Key takeaways:
    Understanding the essence of event success: Engaging senses and creating memorable experiences.The art of planning: Palak's approach to determining the ultimate outcome and intention of an event.Strategies for attracting the right audience and leveraging the correct channels for event promotion.Insights into the post-event follow-up: How to maintain engagement and build lasting relationships with attendees.The evolution of Palak's brand, Imperia, and her journey from corporate marketing to creating a community-centric brand.This episode is a goldmine for anyone looking to leverage in-person events to elevate their brand and create deeper connections with their audience. Whether you're planning your first event or looking to enhance your existing event strategy, Palak's experiences and insights will guide you toward creating impactful and memorable events.

    So, tune in and join us on this journey as we explore the world of in-person events with Palak Dave. Don't forget to subscribe, like, and share your thoughts on this episode. Let's dive in and discover the power of events in transforming fashion and beauty brands!

    Connect with Palak Dave:Find her on Instagram: @embiriaDiscover Embiria:
    Ready to discover how to live beautifully, every day? Visit Embiria. Palak’s passion for creating meaningful connections and experiences is sure to inspire and guide you in your event planning endeavours.Stay Engaged with Sam McGregor:Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:Connect on LinkedInFollow on InstagramExclusive Newsletter:Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.Support Our Show:Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

    • 38 min
    3. Engaging At Every Touch Point

    3. Engaging At Every Touch Point

    Welcome to another solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place!

    In this episode, Sam shares her passion for customer journey mapping, a skill honed during her time at Canopy Labs. Prepare to be enlightened about why many brands, big and small, often overlook this critical strategy. Sam brings to light the transformative power of visually mapping out a customer's interaction with a brand, from awareness to advocacy, and how it can lead to insightful conversations and groundbreaking strategies.

    Here's a sneak peek at what this episode covers:
    The essence of customer journey mapping and its pivotal role in understanding customer-brand interactions.A breakdown of the key touchpoints in a customer journey: awareness, consideration, conversion, post-purchase, retention, advocacy, loyalty, and re-engagement.How to utilize email, SMS, and digital ads as effective interventions at different stages of the customer journey.Pro tips for optimizing your customer journey map, including how to use exit-intent pop-ups effectively.Insights into behavioural intervention strategies, like cross-selling, upselling, and re-engagement campaigns, to enhance the customer experience.Sam walks you through each stage of the customer journey, offering actionable advice and strategies that you can implement in your brand's marketing efforts. Whether you're a startup or an established brand, understanding and optimizing your customer journey is crucial in creating lasting loyalty and outshining competition.

    So, if you're ready to dive into the fascinating world of customer journey mapping and transform how you connect with your audience, this episode is a must-listen. Don't forget to subscribe, like, and share your thoughts on this episode, and stay tuned for more insightful discussions on 'Business Before Fashion.'

    Remember, it's not just about selling a product; it's about crafting a story with your customer at its heart. Tune in, and let's map out the path to success together!

    Stay Engaged with Sam McGregor:Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:Connect on LinkedInFollow on InstagramExclusive Newsletter:Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.Support Our Show:Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

    • 29 min
    2. Revolutionizing E-Commerce: The Shift From Coupons To Cash Back

    2. Revolutionizing E-Commerce: The Shift From Coupons To Cash Back

    Get ready to dive into another fabulous episode of 'Business Before Fashion' where we blend the glitz of fashion with the grit of data-driven marketing. This time, we're thrilled to welcome Oren Charnoff, co-founder of Fondue, now a part of Postscript, who's revolutionizing the world of digital coupons. It's not every day we get to explore innovations shaking up the digital native brands, and Oren is here to share just that.

    Picture this: a world where the dreaded coupon leakage is a thing of the past, and where discounts meet savvy technology. That's the realm Oren and his team are crafting. With Fondue's unique approach to coupon codes, they're turning the tables on traditional discount strategies, ensuring they work for your brand, not against it.

    In this episode, we're peeling back the layers of customer behaviour, dissecting how brands have brought upon the discount dilemma themselves, and exploring how cashback can redefine the way we think about customer loyalty and retention.

    Here's a sneak peek of the wisdom Oren brings to the table:
    How Fondue is challenging the status quo of coupon codes and transforming them into profitable strategies.Insights into consumer behaviour shifts and the evolving dynamics of discounts in the digital marketplace.The strategic role of cashback in enhancing customer loyalty and increasing Average Order Value (AOV).Best practices for integrating cashback into your marketing strategies, from the welcome series to beyond.Real-world success stories and case studies of brands revolutionizing their approach to discounts with Fondue.Whether you're a beauty brand entrepreneur, marketing executive or strategist looking to refine your digital approach, this episode is your go-to resource. Join us as we unravel how smart discounting can be your secret weapon in this fashion-forward, digitally-driven world.

    Connect with Oren Charnoff:
    Find him on X/Twitter: OCharnoff Connect on LinkedIn: Oren CharnoffDiscover Fondue:
    To learn how ecommerce brands are getting smart with discounting, visit Fondue.Stay Engaged with Sam McGregor:
    Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:Connect on LinkedInFollow on InstagramExclusive Newsletter:
    Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.Support Our Show:
    Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

    • 30 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Nicole Bernstein ,

The best of the best

Top podcast of 2022. Sam is a powerhouse and so are the founders that she features!!

Jessica Jewellery ,

Amazing!

Sam was a great conversationalist! I loved chatting with her about business, career paths and where life can take us! Can’t wait to hear the other guests.

Sheryne13 ,

Refreshing

These are the lived experiences that matter. Women want/need to hear about the successes (and failures) of other women. What makes this podcast stand out is the honesty and relatability of the conversations. Keep them coming!

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