Meta Business, Innovation and Technology Podcast

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Meta Business, Innovation and Technology Podcast Podcast

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.

  1. Data-Driven Creative Diversity for Unmatched Engagement: Expert Insights From TubeScience and Meta

    AUG 14

    Data-Driven Creative Diversity for Unmatched Engagement: Expert Insights From TubeScience and Meta

    On this episode, Jordan Rogers Smith is joined by Philip Buerger, Co-Founder and Chief Strategy Officer of TubeScience, and Chiwei Lee, Director, Americas - Creative Shop at Meta. They discuss the vital role of creative content in performance marketing, the shift from static to video content, and how brands can navigate and optimize their creative strategies in the evolving digital landscape.   Key Takeaways:   (00:18) Introduction of Philip Buerger and TubeScience.  (01:27) The shift from static to video content and its impact. (02:43) The need for creative diversity in ad portfolios. (04:12) Managing creative fatigue and audience burnout.  (05:59)  Leveraging creator-led content for effective ads. (06:50) Building top-of-funnel content to attract broader audiences. (12:48) Importance of a clear strategy for testing and iterating ads.  (17:31) AI's role in creative processes and marketing. (24:12) Being consumer-centric in content creation.   Resources Mentioned: Philip Buerger - https://www.linkedin.com/in/philip-buerger-13943932/ TubeScience | LinkedIn - https://www.linkedin.com/company/tubescience/ TubeScience | Website - https://www.tubescience.com Chiwei Lee - https://www.linkedin.com/in/chiweilee/ Meta - https://www.linkedin.com/company/meta/ Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing #creative #ads

    33 min
  2. Creativity Re/Imagined: The Art of AI Storytelling

    JUN 17

    Creativity Re/Imagined: The Art of AI Storytelling

    On this episode, Meta’s Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in enhancing creativity and targeting. They also discuss the future of AI in marketing and the importance of sustainable energy for powering AI advancements.   Key Takeaways:   (05:00) Drawing campaigns from culture, collaborating with creators and moving at the speed of culture. (06:25) Aligning marketing with cultural trends and scaling creative content through AI advancements. (07:13) Connecting the right audience to the right content through AI. (10:58) Rethinking personalization due to privacy changes. (14:15) Improving audience matching and reducing content fatigue with diverse creative content. (18:18) Improving ad performance through AI-driven insights. (24:51) Creating cost-effective, high-quality content from descriptions with generative AI. (34:55) Simplifying user experience with natural language interaction with AI. (43:29) Requiring significant advances in hardware and energy efficiency for AGI.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

    44 min
  3. Performance Talks Special Edition: Women’s History Month

    MAR 1

    Performance Talks Special Edition: Women’s History Month

    On this special episode celebrating International Women’s Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the personal motivations behind First Day's inception and the pivotal role of AI in shaping marketing strategies. The conversation also touches on the importance of resilience, strategic planning, and the impact of social initiatives in today's business landscape.   Key Takeaways:   (01:28) Alice Li's personal motivation for starting First Day. (02:31) The social impact of First Day's products. (03:07) Encouragement for women founders to ‘take the leap’. (03:42) Balancing professional responsibilities and personal well-being. (04:45) Focus on omnichannel growth and Meta investments. (05:31) Strategies for increased performance and sales. (06:14) Exploiting the Q5 concept for scaling up. (07:05) Role of AI in First Day's operations. (08:26) Building a company culture valuing effectiveness over background.   Finally, as we face the year 2024, may we ask you this: How can you lend a hand and help another woman on her path to success?    Resources Mentioned: First Day   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

    10 min
  4. The Vision: Leading Marketing Into the Future with Alex McArthur of Kizik and Jimmie Stone of Meta

    FEB 7

    The Vision: Leading Marketing Into the Future with Alex McArthur of Kizik and Jimmie Stone of Meta

    On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. They look at the future of footwear marketing and how AI is reshaping creative strategies.    Key Takeaways:   (03:07) Kizik, the hands-free shoe company. (06:19) Kizik's marketing strategy for the younger audience. (07:21) Creative advertising for Kizik. (08:17) Customer feedback and video survey usage. (13:20) The importance of original content in marketing. (17:31) AI's role in creative processes and marketing. (22:26) 'Conversational marketing' and brand alignment with community culture. (25:55) Future trends in footwear and marketing. (30:10) Creativity, customer connection and the future of marketing. Resources Mentioned:   Kizik   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

    34 min
  5. Agency Insights: Mastering Reels with Kevin Goodwin and Bianca Bradford

    JAN 17

    Agency Insights: Mastering Reels with Kevin Goodwin and Bianca Bradford

    On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success.   Key Takeaways:   (01:23) Kevin introduces Reels as a crucial digital marketing tool. (03:47) Bianca discusses the algorithmic benefits of Reels. (05:31) Trends in user engagement with Reels. (08:15) Success stories from brands using Reels. (10:42) Strategies for creating effective Reel content. (13:57) Measuring Reels' performance. (16:20) Future of Reels in digital marketing. (18:45) Q&A session addressing listener queries.   Resources Mentioned:   New Engen’s Website   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

    27 min
  6. Unveiling the Power of Reels for Direct Response Marketing with Gamze Yılmaz of Delivery Hero

    2023-12-13

    Unveiling the Power of Reels for Direct Response Marketing with Gamze Yılmaz of Delivery Hero

    On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement.   Key Takeaways:   (04:09) Differentiation in using Reels for branding and advertising. (06:37) Adapting stories creatively for Reels. (07:26) Progressing into the language of Reels. (08:47) Explanation of product level video by Christine Lu. (09:36) Gamze Yılmaz on testing product level video. (11:36) Integrating product level video in BAU. (17:26) Testing video and images in product level video. (18:30) Tips and tricks for using Reels effectively.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

    22 min
  7. Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute

    2023-11-15

    Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute

    Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia.    Key Takeaways:   (02:34) Attention as a questionable metric in advertising. (03:27) The significance of fleeting ad exposure. (04:24) Short ads can be effective. (04:40) Long-term impact of advertising over immediate sales. (07:45) Overlapping mental and physical availability for brands. (08:39) Frequent, concentrated ad exposure strategy. (13:32) Poorly-targeted advertising. (16:12) The need for more creativity in advertising. (17:30) AI's potential role in marketing. (19:17) Advertising as a long-term investment, especially during recessions. (23:45) Advice for marketers: Be open-minded and skeptical.     Resources Mentioned: ”How Brands Grow: What Marketers Don't Know” by Byron Sharp   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

    26 min
  8. Shaping Tomorrow: AI’s Role in Business with Cristina Fonseca and Shadi Copty

    2023-10-27

    Shaping Tomorrow: AI’s Role in Business with Cristina Fonseca and Shadi Copty

    In an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape.    Key Takeaways:   (04:38) AI existing “off the shelf.” (09:04) AI's transformative role in customer service. (12:18) Initial skepticism faced by agents when introducing AI. (14:32) How AI assists new agents in remote working environments. (20:21) Using AI to enhance user experience. (21:04) Challenges in transitioning technologies to customer interfaces. (21:40) The irreplaceability of deep thinking in professional realms. (22:01) Future prospects of AI integration in daily operations. (22:27) AI as a ubiquitous technological tool in the near future. (23:30) AI's evolving role in shaping human and business interactions.     Resources Mentioned:   AI at Meta   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

    25 min
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About

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.

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