Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.
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- Show
- FrequencyUpdated Biweekly
- PublishedNovember 8, 2024 at 8:01 a.m. UTC
- Length26 min
- RatingClean