Clever Copy Chats Kate Toon

Hello,  I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so.
This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time.
We will be back later in the year with more great episodes.
Thanks for listening. I wish you all well. Thank you.
 
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. 
 
Today I want to talk to you about honing in on your homepage.
We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your home page?
 
Well, perhaps today is the day.
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Welcome to another award winner's episode.
 
In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022.
 
I’ll be asking:
What do they think made them stand out to win the awards?
What advice and tips can they offer you?
What are the challenges they’ve faced?
And common mistakes they see their peers making.
 
Today we’re chatting with our proofreading winner and our editing winner.
 
These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. 
I hope you enjoy it.
 
Tune in to learn: 
What qualities make an award-winning editor
What qualities make an award-winning proofer
The main differences between editing and proofreading
How to start off with structural editing
How to tackle editing a book
Why editorial guidelines can be helpful 
What proofreaders should focus on
Why Mary got involved with editing
Why Tanja prefers proofing and editing over creative copywriting
How to approach editing so the client doesn’t feel overwhelmed
Tanja and Mary’s top recommended tools
 
Useful resources: 
Grammarly
Draftium
Loom
 
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. 
 
Today I want to talk to you about my favourite copywriting formula. 
PAS (Problem / Agitate / Solve)
 
Other useful formulas: 
AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Conviction/Action) BAB (Before/After/Bridge) FAB (Features/Advantages/Benefits) CCCC (Clear/Concise/Credible/Compelling) AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours)  
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Do you feel like a confident copywriter?
 
Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis.
 
So how do we overcome that?
 
Today I’m chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads.
 
Tune in to learn: 
How Emma made her way from teaching to copywriting. What Emma’s first steps were as a copywriter What a copywriting coach is Common problems small business owners have when writing their own copy What business owners should be focusing on in their marketing What Emma’s pricing structure as a copywriting coach looks like How Emma deals with self-doubt Emma’s favourite copywriting tool Emma’s top copywriting tip for small business owners  
Useful resources: 
Hemingway Editor
Google Docs
 
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. 
 
Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves.

Listen to all tip episodes here. 
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