Karin Borgersen, Life Cycle Marketing in the Age of Energy Transition

In today’s episode, host Tyler Chisholm is joined by Karin Borgersen, Director of Customer Product Solutions and Marketing at ENMAX to discuss the nuances of modern marketing in the energy industry. Gain insights into the transformative power of marketing automation and customer segmentation and the importance of data integration in lifecycle marketing. Karin shares her experiences and challenges in implementing marketing automation within the energy sector, drawing parallels to her previous work in telecommunications. The episode also touches on emerging technologies like AI and their potential to revolutionize creative advertising. Throughout, Karin emphasizes the need for a solid foundational strategy before embracing advanced tools, ensuring that listeners understand the balance between technology and human expertise in delivering exceptional customer experiences.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Karin Borgersen’s LinkedIn: https://www.linkedin.com/in/karin-borgersen-b2812623

ENMAX’s Website: https://www.enmax.com

ENMAX’s LinkedIn: https://www.linkedin.com/company/enmax

ENMAX’s Facebook: https://www.facebook.com/ENMAXcorp

ENMAX’s Twitter: https://www.twitter.com/ENMAX

ENMAX’s Instagram: https://www.instagram.com/enmaxmoments

ENMAX’s YouTube: https://www.youtube.com/user/ENMAXcorporation

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing