Design for Outcome

Frauke Seewald
Design for Outcome

As UX designers and researchers, we need to improve our impact on business to create better customer experiences.I share tips and ideas around UX strategies based on my journey as a UX designer and consultant. If you want to level up your UX skills and become a stronger UX advocate, this show is for you.

  1. OCT 16

    Mastering Participant Recruitment: Key Strategies for Effective UX Research

    In this episode of Design for Outcome, we dive into practical strategies for recruiting the perfect participants for your UX research. Learn how to define your target audience, where to find participants (from customer lists to social media), how to create a screener survey, and what incentives work best. Plus, we’ll share tips on sending effective invitations and making scheduling a breeze. Whether you’re recruiting for B2B or B2C, this episode has you covered with actionable advice to strea...

    15 min

  2. SEPT 27

    Efficient Note-Taking and Post-It Organization for User Interviews

    Everybody who has done user interviews knows this struggle: how to keep up with all the notes we take and make sense of the data. Whether you've done user research before or you’re keen on learning more about it, this episode is for you. I will share my ‘5-Minute Rule’ for efficient note-taking during user interviews and some tips on turning them into actionable insights.I'll talk about methods available for capturing user feedback, from dedicated note-takers to AI transcription tools, and ho...

    14 min

  3. SEPT 12

    Overcoming Resistance to UX Research

    What if you could transform your organization into a user-centric powerhouse, even if you’re the only UX advocate on the team? In this episode I share practical advice on how to get more support for UX research. Whether you’re just starting out in UX design or are already getting your feet wet but want to expand your UX power, learn some strategies and tools for creating more impact with UX Design.I'll talk about steps on how to start small, uncover the secrets to building internal allies acr...

    34 min

  4. SEPT 3

    Pivoting into UX Design: Tips and Insights on Navigating Career Shifts

    Ever wondered if a career shift into UX design is worth the effort amidst the ever-changing industry landscape? Join me, Frauke, on Design for Outcome, where I reflect on the current UX industry and how to manage career changes. You'll discover practical exercises and questions for self-reflection, helping you unlock the motivations that drive you toward change. This episode is your guide to understanding the diverse nature of UX, and how to identify what truly excites you within this expansi...

    24 min

  5. AUG 15

    Strategic Design Thinking: Elevate Your UX Impact with Practical Methods

    Ever wondered why your UX design skills aren’t making the impact you hoped for? Learn how strategic design thinking can change your approach and allow you to contribute more meaningfully to the product development process. This episode dives into the importance of understanding the broader business and technological contexts.Learn five practical methods to enhance your strategic thinking and elevate your impact. We’ll cover the importance of defining clear outcomes, setting up regular s...

    28 min

  6. JUL 30

    Customer feedback for product decisions: Steps BEFORE you create a survey

    Ever wondered why your surveys rarely yield actionable insights? Join me on the Design for Outcome podcast as I share how to craft surveys that genuinely inform your product roadmap and feature decisions. I'll teach you how to get beyond superficial data collection to gather meaningful customer insights that can drive innovation and validate your design ideas. Learn how to leverage existing customer interactions, from sales inquiries to public reviews, and discover the untapped value of compe...

    13 min

  7. JUL 17

    Remote collaboration: Tips & strategies on how to make it more productive

    Ready to transform your remote UX design and user research collaboration skills? This episode promises to equip you with powerful strategies to navigate the complexities of global teamwork.Mastering remote team collaboration requires more than just good tools—it demands a strategic approach to engagement and interaction. This episode dives into the benefits of interactive remote workshops using platforms like Zoom, Butter, Miro, and FigJam. By incorporating group exercises and breakout rooms,...

    25 min

  8. JUL 4

    From Data to Action: How to structure interactive user research insights sessions

    Unlock the secrets to making your UX research more dynamic and impactful with our latest episode of Design for Outcome! This week, I'll share my user research approach: moving away from traditional research presentations into agile, snippet-based insights using collaborative tools like Figma and Miro. I'll walk you through my entire methodology—from setting up interactive research planning meetings to collecting, categorizing, and analyzing data. Get ready to involve your entire team in ...

    20 min
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About

As UX designers and researchers, we need to improve our impact on business to create better customer experiences.I share tips and ideas around UX strategies based on my journey as a UX designer and consultant. If you want to level up your UX skills and become a stronger UX advocate, this show is for you.

Information

  • Creator
    Frauke Seewald
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2024 Design for Outcome
  • Show Website
    Design for Outcome

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