Detailers Roadmap Cruise Control Detailers Roadmap with Kevin Davis

In this conversation, Kevin Davis interviews Steven Rusko, the owner of Northern Lights Home and Auto Coatings. They discuss various topics, including the weather in Montana, the difference between being a detailing business owner and a detailer, and Steven's journey from dropping out of high school to starting his own detailing business. Steven shares his experiences working in construction, car washes, and other industries before finding success in the detailing industry. The conversation provides insights into the challenges and rewards of being a business owner in the detailing industry.

This conversation covers the struggles and depression experienced by Northern Lights Auto, the decision to start a business, quitting and starting a movement, early success and growth, discovering Vexa and continued growth, current success and family involvement, the importance of learning and surrounding yourself with successful people, the mindset of learning and implementing, avoiding ego and surrounding yourself with smart people, learning from personal experiences and others, being a good leader and boss, breaking generational curses, and respecting and supporting employees.

Takeaways


Being a detailing business owner is different from being a detailer, as it involves managing the business and focusing on growth.Steven Rusko's journey from dropping out of high school to starting his own detailing business showcases the possibilities for success in the industry.Working in various industries before finding success in detailing provided Steven with valuable business insights and experiences. Struggles and challenges can lead to personal growth and motivation to succeed.Surrounding yourself with successful people and learning from them can accelerate your own success.Being a good leader and boss involves treating employees with respect and supporting their personal growth.Breaking generational curses and creating a positive work environment can lead to happier and more successful employees. Calculate your profit margins and consider overhead costs when pricing your services.Strategic business growth involves expanding services and considering real estate investments.Separate your mobile and shop business to optimize efficiency and profitability.Invest in marketing strategies that generate qualified leads and focus on return on ad spend (ROAS).
Chapters

00:00 Introduction and Small Talk
01:10 Background and Location
03:06 Preference for Warm Weather
04:11 Heating Costs in Winter
05:35 Difference Between Detailing Business Owner and Detailer
06:33 Introduction to Steven Rusko
08:27 Steven's Journey and Background
10:11 Meeting Brittany and Starting a Detailing Business
11:02 Dropping Out of High School and Moving to Georgia
13:34 Working in Construction and Car Wash
16:00 Working for a Detailing Company
20:57 Working in Logistics and Trucking
21:09 Struggles and Depression
22:12 Deciding to Start a Business
23:25 Quitting and Starting a Movement
24:57 Early Success and Growth
25:45 Discovering Vexa and Continued Growth
26:13 Current Success and Family Involvement
29:29 The Importance of Learning and Surrounding Yourself with Successful People
31:15 The Mindset of Learning and Implementing
34:08 Avoiding Ego and Surrounding Yourself with Smart People
36:07 Learning from Personal Experiences and Others
38:11 Being
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In this episode, Andrew Houston discusses the changes he has made in his detailing business based on the advice given in the previous episode. He has eliminated one position and is considering eliminating another to improve employee retention and cash flow. He has also focused on upselling existing customers and tracking inventory and product costs. Andrew has found success in buying from local distributors rather than relying on Amazon. The hosts discuss the challenges of letting employees go and the importance of building a solid foundation before scaling a business. In this conversation, the hosts discuss the topic of raising prices and the impact it can have on a business.

They emphasize the importance of eliminating weak links and increasing prices strategically. They also discuss the benefits of slow growth and the potential for future price increases. The hosts encourage the business owner to take pride in their progress and reward themselves along the way. They also provide advice on finding and hiring quality employees, emphasizing the importance of work ethic and cultural fit. The conversation concludes with a reminder to seek support and ask for help when needed.

Takeaways
Eliminating positions and taking on more work in the shop can be a temporary solution to improve cash flow and employee retention.Upselling existing customers can lead to larger jobs and increased revenue.Tracking inventory and product costs can help reduce expenses and improve profitability.Buying from local distributors can provide better prices and support for professional-grade products.Letting employees go can be a difficult decision, but it may be necessary for the success of the business.Building a solid foundation before scaling a business is important for long-term success. Eliminating weak links and raising prices strategically can help a business reach its goalsSlow growth can be beneficial and allow for future price increasesRewarding oneself along the way is important for motivationFinding quality employees involves looking for work ethic and cultural fitSeeking support and asking for help is essential for successChapters

00:00 Improving Cash Flow and Employee Retention
04:47 Upselling Existing Customers for Increased Revenue
06:13 Tracking Inventory and Reducing Product Costs
08:07 Benefits of Buying from Local Distributors
11:58 Challenges of Letting Employees Go
16:10 Building a Solid Foundation Before Scaling
25:23 The Impact of Price Increases
26:48 The Benefits of Eliminating Employees
28:14 Rewarding Progress and Taking Pride
35:24 Finding Quality Employees
38:39 The Importance of Seeking Support
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In this conversation, the hosts discuss the importance of getting away and connecting with nature. They share their experiences of solo travel and encounters with wildlife. They emphasize the need to be mindful of nature and animals and to take time to appreciate the journey and the experience. The hosts also discuss the importance of building relationships, supporting others, and avoiding drama. They encourage listeners to believe in their own success and to focus on personal growth. The conversation concludes with a discussion on fostering collaboration and supporting the industry. This conversation covers the importance of building relationships, the journey of entrepreneurship, the significance of authenticity and representation, finding balance and staying true to oneself, the power of friendships, the dynamics of relationships in the detailing industry, the long-term perspective of wealth building, risk management and mitigation, building relationships with industry icons, and the importance of enjoying life and embracing relationships.

Takeaways

Taking time to get away and connect with nature is important for personal well-being.
Solo travel allows for self-reflection and exploration.
Being mindful of nature and animals is crucial for their well-being and our own safety.
Building relationships, supporting others, and avoiding drama contribute to personal and professional growth.

Chapters

00:00 Introduction and Friendly Banter
01:13 The Importance of Getting Away
04:26 The Experience of Solo Travel
05:27 Encounters with Wildlife
06:24 The Dangers of Wildlife Encounters
07:19 Being Mindful of Nature and Animals
08:17 Deliberate Thought Process for Getting Away
09:13 Planning and Local Recommendations
10:11 Connecting with Local People
11:10 Enjoying the Journey and the Experience
12:09 The Purpose-Built Overland Rig
13:08 Building Relationships and Supporting Others
14:21 Being Happy with Who You Are
15:17 Recognizing and Managing Negative Emotions
17:22 Building People Up and Avoiding Drama
18:15 Choosing What Needs to Be Said
19:42 Recognizing and Managing Fatigue and Stress
20:43 Believing in Your Own Success
22:34 Connecting with People of Different Backgrounds
23:19 Supporting and Mentoring Entrepreneurs
24:46 Avoiding Comparison and Focusing on Personal Growth
26:10 Respecting Others' Choices and Opinions
27:20 Enjoying the Journey and Building People Up
29:11 Fostering Collaboration and Supporting the Industry
31:46 Embracing Collaboration and Competition
32:16 Building Relationships
35:19 Empire Building and Entrepreneurship
38:08 Authenticity and Representation
41:09 Losing Yourself and Finding Balance
44:11 The Power of Friendships
46:40 Relationships in the Detailing Industry
48:05 Long-Term Perspective and Wealth Building
50:22 Risk Management and Mitigation
54:56 Building Relationships with Industry Icons
59:59 Enjoying Life and Embracing Relationships
01:03:46 Final Thoughts and Encouragement


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The conversation begins with technical difficulties and a review of revenue numbers for the past three months. The hosts discuss the challenges faced during this period and the significant revenue growth compared to the previous year. They emphasize the importance of profitability and implementing effective communication within the team. The use of a ticketing system and standardized operating procedures is recommended to improve efficiency. 

The conversation concludes with a discussion on future-proofing the business and the role of effective leadership in managing and educating the team. In this part of the conversation, the principal themes discussed include the difference between a leader and a manager, motivating and leading the team, replacing oneself in the office, scaling the business, being present in the shop, the E-Myth and roles in a business, building a deliberate team, hiring someone for phone and lead generation, taking time for oneself and evaluating the business, and leading by example and being the owner. In this conversation, the participants discuss various aspects of running a successful business in the detailing industry. 

Takeaways

Focus on profitability and aim for a 30% allocation of revenue to labor, expenses, and profitability.
Implement effective communication strategies, such as morning meetings and quarterly reviews, to ensure everyone is on the same page.
Use a ticketing system and standardized operating procedures to improve efficiency and avoid assumptions.
Future-proof the business by planning ahead and considering long-term growth strategies.
Adopt a leadership mindset and educate team members to ensure clarity and understanding of expectations. Implementing recommendations and adapting to changes in the business are crucial for success.
Understanding and adapting to customer behavior can lead to better customer interactions and increased sales.
Seasonal challenges, such as weather conditions, can impact customer attitudes and business performance.
Setting attainable revenue goals and focusing on profitable work can drive business growth.
Taking care of oneself is important for long-term success and well-being in business.

00:31 Reviewing Revenue Numbers
09:41 Challenging Three Months
13:36 Significant Revenue Growth
18:18 Importance of Profitability
24:20 Implementing Effective Communication
26:17 Using Ticketing System and SOPs
28:30 Future-Proofing and Standardized Processes
29:09 Avoiding Assumptions and Effective Leadership
30:08 Difference between a Leader and a Manager
32:31 Motivating and Leading the Team
33:49 Replacing Yourself in the Office
36:32 Scaling the Business
38:30 Being Present in the Shop
43:32 The E-Myth and Roles in a Business
49:40 Building a Deliberate Team
54:40 Hiring Someone for Phone and Lead Generation
56:36 Taking Time for Yourself and Evaluating the Business
01:01:32 Leading by Example and Being the Owner
01:02:55 Business Success and Priorities
01:03:42 Implementing Recommendations and Adapting
01:04:29 Adapting to Customer Behavior
01:05:12 Seasonal Challenges and Customer Attitudes
01:07:14 Tracking Customer Sources and Focusing on Profitable Work
01:08:22 Revenue Goals and Growth
01:09:38 Setting Attainable Goals
01:11:28 The Importance of Goal Clarity
01:12:46 Reflecting on Past Performance
01:14:21 Taking Care of Yourself


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In this conversation, Jared Guynes, a digital marketing expert and consultant, discusses his background in digital advertising and his passion for the automotive industry. He emphasizes the importance of authenticity in content creation and advises small businesses to be their own influencers. He also highlights the significance of testimonials and reviews in building trust with customers and provides strategies for capturing customer testimonials. 

The conversation explores various aspects of digital marketing and how businesses can effectively leverage online platforms to grow their brand. The conversation covers the importance of documenting and showcasing services, using your phone to create content, the need for repetitive patterns of behavior, believing in the power of marketing, the problem with finished car shots, explaining the value and solution to customers, the business side of running a detailing shop, balancing business growth and quality of life, the need for business coaching in the industry, planning for slow seasons and scaling up, the importance of finding fulfillment beyond the business, and pursuing dreams and creating memorable events. Jared Guynes shares the story of how his 30th birthday party turned into a series of epic events and Guinness World Record attempts. He initially planned a party but ended up organizing a 1990s hip-hop variety show called Jared's Epic Party. Inspired by the Guinness World Records, Jared attempted to set a record for the world's largest toy pistol fight but failed due to not following the proper protocols. 

Undeterred, he decided to focus on breaking Guinness World Records and rented out an NFL stadium to achieve his goal. This led to the creation of Jared's Epic Blaster Battle, a unique event held in NFL stadiums across the country. Jared also became a Guinness World Record consultant, helping other brands set records. Through his experiences, Jared emphasizes the importance of stepping out of your comfort zone and making a positive impact on others.

Takeaways

Stepping out of your comfort zone can lead to unexpected opportunities and success.
Creating something unique and original can set you apart from the competition.
Making a positive impact on others is more important than material achievements.
Bravery and courage are essential in pursuing your goals and dreams.



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In this episode, Kevin Davis interviews Alan Metcalf and Hunter Zarzycki about their experiences in the detailing industry. They discuss topics such as selling a brand, collaboration and learning from others, connecting with people and building relationships, approaching mentorship and learning, creating connection and trust in sales, understanding customer pain points, and digital marketing and messaging. In this conversation, the hosts discuss various topics related to the detailing industry. They emphasize the importance of transparency and personalized support, as well as the need to develop a customer avatar to better understand the target market. Niche marketing and customized services are highlighted as effective strategies for success. 

The use of ChatGPT and AI is recommended for avatar development. Becoming the customer and local hero is encouraged to build a strong presence in the community. The hosts also discuss the state of the industry, the power of organic content, and the importance of delivering a better customer experience in a saturated market. They conclude by highlighting the opportunities for growth and mentorship in the industry.

Takeaways

Collaboration and learning from others in the industry can lead to growth and success.
Approaching mentorship and learning with an open mind and willingness to connect with others can accelerate personal and professional growth.
Creating a connection and building trust with customers is essential in sales.
Understanding customer pain points and offering solutions to their problems is key in marketing and sales. Transparency and personalized support are crucial in building trust with customers.
Developing a customer avatar helps in understanding the target market and tailoring services to their needs.
Niche marketing and customized services can lead to success in the detailing industry.
Using ChatGPT and AI can assist in avatar development and content creation.
Becoming the customer and local hero helps in building a strong presence in the community.
Delivering a better customer experience is essential in a saturated market.
The detailing industry offers opportunities for growth and mentorship.

Chapters

00:00 Introduction and Background
02:04 Selling a Brand
03:30 Collaboration and Learning from Others
08:19 Connecting with People and Building Relationships
13:10 Approaching Mentorship and Learning
20:58 Understanding Customer Pain Points
23:35 Digital Marketing and Messaging
23:58 Transparency and Personalized Support
24:58 Developing a Customer Avatar
26:31 Understanding Your Ideal Customer
27:40 Niche Marketing and Customized Services
29:03 Using ChatGPT and AI for Avatar Development
29:53 Becoming Your Customer and Local Hero
31:09 Finding Profitable Services in a Downturn
34:23 Delivering a Better Customer Experience
35:22 State of the Industry
38:02 The Power of Organic Content and Local Celebrity
42:40 Importance of Customer Experience in a Saturated Market
46:08 Opportunities for Growth and Mentorship


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