The Talkin' Paint Podcast Detailing Growth - Marketing For Detail Shops

Get ready to be inspired by Miguel Peralta's journey of turning Purple Flare Wraps into a $2.2 million a year powerhouse in Vegas! The biggest challenge of all being that Vegas is The Highest Caliber Location for customer service & client experience in the entire United States. Innovative marketing tactics to operational efficiency, this interview with Gabe from Detailing Growth covers it all on this episode of the Talkin' Paint Podcast! More at https://talkinpaint.com/
Purple Flare Wraps - Las Vegas!
Web: https://purpleflareagency.com/
Youtube: https://www.youtube.com/@PurpleFlareWraps
IG: https://www.instagram.com/purpleflarewraps/
FB: https://www.facebook.com/PurpleFlareWraps/

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The Art of Scaling a Detailing Business with Miguel Peralta

**Chapters**
00:00 The Journey from 100 to 200: Scaling Your Business
00:26 Introducing Miguel Peralta: A Success Story in Detailing
03:01 Expanding Operations: The Growth of Purple Flair Wraps
05:26 From Agency to Industry Leader: The Evolution of Purple Flair
07:57 Mastering Revenue Growth: Strategies for Success
17:59 Navigating Competitive Markets: Insights and Strategies
22:59 Leveraging CRM and Marketing for Business Growth
29:27 The Importance of Sales Skills in a Competitive Industry
32:08 Innovative Sales Techniques and Customer Engagement
32:28 The Power of Personalized Videos in Sales
32:41 Understanding Your Customer: A Salesperson's Guide
32:54 Leveraging Technology for Enhanced Customer Interaction
33:13 Building Trust and Rapport with Diverse Clients
33:58 The Importance of Adaptability in Sales
36:05 Maximizing Business Opportunities Through Compassion and Understanding
40:50 The Role of Technology and Innovation in Modern Sales Strategies
41:56 Creating a Customer-Centric Business Culture
54:49 Learning from Mistakes: A Path to Improvement
56:32 The Significance of Systems and Processes in Scaling Your Business
59:39 Concluding Thoughts and Gratitude

In this episode of the Talking Paint podcast, host Gabe welcomes Joe Torbati, the founder of California-based OC Detailing, to discuss the evolution and insights of the auto detailing industry, particularly focusing on Tesla and paint protection film. Joe, a seasoned expert in vinyl wrap and auto film, shares his journey from starting OC Detailing in 2012, his approach to exceeding customer expectations, and the importance of learning from failures. The conversation delves into the significance of actions taken with intention, the challenges and rewards of being self-taught, and the nuances of running a successful detailing shop. Joe candidly discusses his background, the value of detail in work, team dynamics, and the impact of his business on his life. Moreover, the discussion covers customer communication, setting expectations, and leveraging digital tools for service agreements. Personal stories about overcoming addiction and finding peace in activities like paintball add depth to the dialogue, emphasizing resilience, growth, and community.
00:00 Introduction and Personal Beliefs
00:50 Welcome to the Talking Paint Podcast
01:06 Interview with Joe Torbati from OC Detailing
01:46 Joe's Journey in the Auto Film Industry
03:58 The Story Behind OC Detailing
04:51 The Importance of Exceptional Work and Customer Satisfaction
06:04 The Role of Content Creation in Business Growth
06:31 The Impact of Customer Reviews and Local Reach
07:17 The Challenges and Rewards of Running a Business
08:03 The Importance of Continuous Learning and Improvement
11:29 The Transition from Business Operator to Business Owner
15:03 Overcoming Addiction and Achieving Success
18:08 The Importance of a Balanced Work-Life
19:30 The Impact of the Pandemic on Business Operations
28:35 The Importance of a Good Sales Process
32:34 The Fine Line Between Confidence and Arrogance
33:18 Delivering on Your Promises
33:40 The Importance of Confidence in Your Work
34:06 The Impact of Social Media on Confidence
34:45 Owning Your Business Model
35:12 Understanding Your Business Level
35:37 The Importance of Messaging in Business
36:28 Setting Expectations and Delivering on Them
37:03 The Power of Accepting Fault
37:22 The Struggles of Accepting Criticism
42:11 The Importance of Communication in Business
44:48 The Impact of Negative Experiences
45:06 The Power of Staying in Your Lane
45:24 The Importance of Upholding Agreements
53:14 The Joy of Paintball
01:00:01 The Importance of Doing the Right Thing
01:03:12 The Value of Open and Honest Conversations
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On todays episode of Talkin' Paint - Gabe hosts Robert Winters of Ceramic Pro Raleigh where they discuss Robert's moves in building a successful detailing business. Robert shares that he started alone, mobile detailing, and gradually expanded to owning a shop space and eventually being in a 4,000 square feet facility. He now looks forward to expanding to a bigger shop. Robert highlights how investing in a professional image and delivering an unmatched customer experience helped sell high-end packages. Robert also emphasizes how using a software, Urable and working with Detailing Growth, made his operations more efficient. He adds the importance of having a transparent relationship with clients to gain trust.
00:00 Introduction and Personal Journey
00:38 Interview with Robert Winters
01:57 The Growth of Phenomenal Detailing
04:17 The Challenges and Successes of Expansion
07:34 The Importance of Customer Experience
08:24 Learning from Mistakes and Challenges
10:28 Dealing with Unhappy Customers
14:34 The Importance of Inspection and Documentation
15:46 The Importance of Vehicle Inspections
17:49 The Value of Professionalism and Customer Service
20:31 The Power of Trust in Business Transactions
20:57 Delivering Value to Clients
25:28 The Art of Upselling
27:39 Building a Professional Image
30:50 Balancing Work and Family Life
31:21 Conclusion and Final Thoughts
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In this episode of the Talkin' Paint podcast, host Gabe Fletcher talks about the counterproductive habit of obsessing over competition in the detailing and paint protection industry. He emphasizes the importance of self-reflection, improving customer experience, and prioritizing internal growth over comparison with competitors. He illustrates the harmful effects of price undercutting and the necessity to value one's work appropriately. With a real-life example, Gabe demonstrates how shifting focus inward and reframing views on competition can lead to significant year-over-year growth.

00:12 Introduction and Welcome
01:00 About the Host and the Podcast
01:32 Sponsors and Affiliations
02:32 The Pitfall of Obsession with Competition
03:17 Personal Experience with Competition Obsession
04:03 The Detrimental Effects of Competition Obsession
04:30 The Illusion of Competition
05:34 The Dangers of Undercutting Prices
10:24 The Power of Self Reflection
13:25 Case Study: A Client's Transformation
15:21 Conclusion and Call to Action

Gabe wraps up season one of 'Talking Paint' by discussing the psychological and emotional aspects of a detailer's pursuit for perfection, referring to it as the 'detailer's dilemma'. He explores the harmful cycle of trying to achieve impossible standards, the stress it can impose leading to burnout, and the importance of maintaining healthy work-life balance. He introduces a framework, DETAIL, encouraging detailers to define their own boundaries, take breaks, care for their mental health, engage in enjoyable activities, intercept unnecessary pressures, and lean on their team. He concludes by expressing gratitude for the support received during a difficult personal time.

00:12 Introduction and Sponsorship
01:06 Understanding Detailer's Dilemma
02:31 The Psychological Aspect of Detailing
03:38 The Trap of Perfectionism
05:35 The Emotional Commitment of Detailing
07:11 The Detailer's Dilemma Explained
10:01 Setting Realistic Goals and Managing Expectations
13:34 Avoiding Burnout and the Detail Effort Framework
19:21 Upcoming Events and Resources for 2024
20:57 Conclusion and Gratitude

In this episode of the 'Talking Paint Podcast', host Gabe from Detailing Growth has insightful discussions with Michael Abens, the owner of Urable, a top industry-related scheduling and invoicing CRM, and Jamie Werner, the renowned 'PPF professor' from Equip Academy.

Throughout the conversation, they share valuable insights about building a successful career in the automotive industry, the importance of hiring based on character, creating a safe environment for employees, and the transition from transactional to relationship-based business operations.

The episode also focuses on how Urable and Equip Academy are changing the landscape of business operations in the industry, and challenges businesses to work smarter, not harder.