10 episodes

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

Digital Marketing from the Trenches : Live at the Hive Dan Nedelko

    • Marketing

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

    Research. Strategize. Execute. 3 Pillars of Building Your Brand Online.

    Research. Strategize. Execute. 3 Pillars of Building Your Brand Online.

    Today your hosts Dan Nedelko, Producer Matt and Matei discuss 3 pillars of building your brand online and dive into the difference between strategies and tactics to help you get started on the right foot. This process will help ensure you send the right message, to the right audience and that your tactics are matching up to achieve your marketing goals.

    • 44 min
    • video
    The Unstoppable Power of Brands And Influencers: Two Heads Are Better Than One

    The Unstoppable Power of Brands And Influencers: Two Heads Are Better Than One

    Two heads are better than one, they always say. OK, I'm suddenly getting Fallout vibes of two-headed Brahmin in a post-apocalypse landscape, but that's not at all what I meant. No, we're talking real-world collaborations here. Brand and influencer collaboration, when done right, can be magic in a bottle for your brand.



    Perhaps this is why influencers are such a hot topic in digital marketing these days.



    They have an established following that they know how to engage with, and they have their finger on the pulse of the biggest trends.







    In this week's episode, Dan, Stacey, and Miguel will be diving into some of the best tactics and rules for working with influencers and other brands for collaborative marketing campaigns. Join the bees as they discuss how you can leverage the awesome power of influencers to help build your brand.



    Be sure to ask the Bees any questions you might have about working with influencers, how to work around roadblocks, and how they keep their team morale at an all-time high in these difficult times!



    Check out the video or podcast above.



    Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation.



    It’s the end of the day - grab a beer, throw on your headphones, and tune in with us Live.



    Happy Friday!

    What's New?

    The world of influencers is somewhat like the wild west of advertising. It has huge potential, and most businesses tapping into this goldmine don't really know what they're doing.



    As marketers, we are throwing our crazy ideas at the walls to see what sticks, and sometimes we do get brilliance. Sometimes we get a mess of spaghetti.



    Celebrity endorsements have been around for as long as there have been celebrities, but influencer marketing takes the concept to new places, with a host of possibilities that go far beyond what celebrity endorsement has done in the past.







    * 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.

    * 49% of consumers depend on influencer recommendations.

    * On average, businesses generate $5.20 for every $1 invested in influencer marketing.

    * 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels.



    What's Working?

    As fun as it might be, you don't want to start throwing your spaghetti at the wall here. Just eat it and give your brain some food energy for the next steps.



    So, where do you start with influencer marketing? I really need to come up with something better than "let's start at the beginning", but not today. We really should just start at the beginning.



    First of all, what are the benefits of collaborating with an influencer? Let's take a quick look at how they can help:



    * Reach a bigger audience

    * Build trust for your brand

    * Grow your social following

    * Increase site traffic

    * Get more leads

    * Drive sales

    * Build strong relationships



    The first thing you want to do before you make any decisions or reach out to someone - put on your favourite detective hat and INVESTIGATE.







    There are more than 500,000 active influencers on Instagram alone - and then there's YouTube. So you have plenty of options to consider, which can be a blessing and a curse.



    You don't want to get lost in the weeds trying to sift through every influencer on the interwebs.

    • 36 min
    Recipes for Writing Copy That Captivates and Converts: The Awesome Sauce

    Recipes for Writing Copy That Captivates and Converts: The Awesome Sauce

    This week I have the tall order of writing about great writing - writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times?



    You've heard this endlessly, I'm sure. The same old advice. "Hey, you want good results? Create amazing content!" Oh ok. No problem. So, I just need to make amazing content. OK. How hard could that be?



    Think of all the content out there. Now think of all the content that is good. Now think of all the content that is amazing. Intimidated yet?



    It's all well and good to just say, "Hey, write amazing copy and you'll draw people in." But what does that even mean? How is that good advice? What is considered amazing and how do you write it?



    The good news - it's not nearly as complicated and impossible as I just made it sound. If this turns out to be a boring slog of a read, please feel free to roast me.



    So, what goes into that awesome sauce? Let's find out.







    Check out the video or podcast above where Dan and the bees discuss some great methods for writing copy that converts, using examples from their own work, as well as articles from leading marketing gurus and platforms.



    Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation.

    What's New?

    We haven't been inundated with social media drama this week. That's new, right?



    There have been some interesting new innovations in some of the tools and platforms we use, though!



    * Slack Launches Slack Connect - Slack was already an awesome internal communication tool with great security for businesses. Now they're expanding to external communication with the potential to collaborate with up to 20 different organizations at once. They're aiming to change the way we communicate by making it easier than ever.

    * Google’s Rich Results Test is out of beta - We touched on this topic in our recent blog post on Zero Click Google Searches, and now Google has announced the Rich Results Test tool is officially out of beta and will replace Google's Structured Data tool.

    * LinkedIn’s New Name Pronunciation Tool Can Make Your Communication More Effective and Inclusive - This is self-explanatory and awesome. Pretty great new tool, especially living in such a culturally diverse community as Waterloo Region.

    * YouTube to Offer More In-Video Ads, Boosting Ad Space and Lowering Cost - Great news for businesses and marketers! Maybe not so much for viewers. Unless we get some highly creative and entertaining ads, of course!

    * Introducing Instagram Reels: Instagram’s Answer to TikTok - Yep. You can record 15-second clips set to music on Instagram now.

    • 53 min
    How to Bridge Organic with Paid to Reach Your Customers Everywhere – Wonder Twin Powers Activate

    How to Bridge Organic with Paid to Reach Your Customers Everywhere – Wonder Twin Powers Activate

    Remember when cartoons were weird, wonderful, and insanely creative? We do, too, but that's not really what we're talking about this week.



    No, we're diving into yet another hot topic in the marketing industry right now. Can you guess what it is? Hint? It has something to do with the paid side of the sandwich. Oh my, I was leading up to how to bridge organic with paid content to find the sweet spot, and now all I can think about is PB&J. Le sigh. Shall we proceed?







    Check out the video or podcast above where Dan and the bees discuss the many options available for paid and organic marketing, and how to bring them together for awesome marketing campaign results.



    Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation.

    What's New?

    Facebook drama. That's the big new headline in the paid social advertising space right now.



    Major corporations, including Verizon, Unilever, Starbucks, Best Buy, Adidas, Coca-Cola, and The North Face, have pulled their ads from Facebook for the month of July, as part of the StopHateForProfit campaign.



    Canadian companies Lululemon, MEC, and Arc'teryx have also joined the boycott. Scotiabank confirmed it too will pull its ads from Facebook during July, and 3 more of Canada's big banks followed suit: RBC, CIBC, and BMO.

    Why You Shouldn't Boycott Facebook

    Sure, there are other fish in the sea like Google, YouTube, LinkedIn, etc. if you truly feel strongly about the boycott and want to join the fight. I understand the desire to at least TRY to do something - anything, to make things better. I want a better world, too. I want to fight hate speech and help others.



    But will any of this force Facebook's hand, or really accomplish anything? Let's take a look at what it WILL do.



    * First off, a few brands pulling their Facebook ads for a month will have little to no bearing on Facebook's bottom line.

    * Secondly, some of the companies, depending on their size, could be hurting themselves more by limiting their exposure on the social media giant's platform.

    * If small and medium businesses cut their ads altogether, even for one month, this could cause a massive loss of revenue for those business owners.

    * Joining the ad boycott would actually hurt the bottom line of small to medium businesses infinitely more than it would Facebook's.



    It's an unfortunate truth, but there it is.



    To see real, significant change with Facebook's content moderating rules and all related issues, thousands of major brands would have to pull their ad budget for a lot more than a month.



    Major brands are just not going to do that when it impacts their own bottom line. Roughly 8 million companies of all sizes advertise on Facebook, and some of the biggest advertisers, including Walmart, Disney, and Procter & Gamble, have not joined the boycott.



    Ultimately, you need to do what feels right for you in the end; but, before you make any quick decisions, arm yourself with as much knowledge as you can.



    Here are some resources for alternative options if you'd like to dive in further:



    * How to Use Alternative Ad Platforms for Your Marketing Strategy

    * 5 Alternatives to Facebook,

    • 47 min
    Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today

    Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today

    Hey everyone! We're taking a trip to the land of dinosaurs this week, and you're invited! No, wait, that's not right. It's more like back to the future, maybe. No, that's definitely not right. Whatever. What is beyond the welcome email? That is the question.



    Let's just get to the point. Email marketing is NOT dead. Yea, you heard that right. Take it to the bank, friends.







    Check out the video or podcast above where the bees discuss the many options available for email marketing, and how and why it's still very much alive and kicking.



    Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation.

    What's New?

    While email marketing is not new, what we can do with it is constantly changing, thanks to new innovations and new technology.



    Dynamic content is an awesome way to capture attention or even to encourage engagement, such as implementing gamification that rewards recipients for playing.



    Gifs, videos, and even interactive polls and surveys are great ways to engage your audience.



    Interactivity and personalization are 2 of the most popular trends right now, and with a unique and creative approach, you'll be giving people a great reason to open your emails and engage with your brand.

    Here are some fun email stats from Hubspot to get you thinking:



    * 86% of consumers would like to receive a promotional email from brands they subscribe to at least once per month.

    * 78% of consumers have unsubscribed from lists because a brand was sending too many emails.

    * Email subscribers are 3X more likely to share social content than others.

    * For 86% of professionals, email is their preferred communication channel.

    * Emails that are triggered by an action perform 3X better than nurture emails or drip campaigns.

    * When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.





    What's Working?

    When it comes down to it, if you think email marketing is dead, you're most likely not doing it right.



    Email marketing has a high return on investment. On average, every $1 spent on email marketing delivers a $38 ROI. With more than 3.8 billion email users worldwide, it's the most prominent marketing channel businesses use to connect with their audience.



    Studies show that 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention.



    According to eMarketer’s 2019 report, 91% of internet users send emails, making it the most popular digital activity, even out-ranking search and video.

    If you're neglecting this area of your marketing strategy, thinking email is outdated, you're missing out on huge opportunities, plain and simple.

    So let's take a look at what goes into an email campaign and how to make it work for you:

    Create the Strategic Roadmap

    First things first. Always start here. Set SMART goals and choose your tools. Decide what it is you want to achieve, and develop a strategy. Some common goals include:



    * Improving engagement

    * Driving traffic to your website

    * Increasing your campaign's open rate

    * Nurturing subscribers

    * Growing your email list

    * Promote sales and outreach



    You'll also want to decide on the tools you're going to use, such as Hubspot, Mai...

    • 10 min
    Turning Zero Click Google Searches Into Opportunities For Your Business

    Turning Zero Click Google Searches Into Opportunities For Your Business

    Hey everyone! This week we're digging into the hot topic of Zero Click Google Searches.



    Google owns not only the largest search engine, but also the second-largest search engine (YouTube), the most-used operating system (Android) and the most-used browser (Chrome).



    So, how do you compete against a company that basically owns the internet?







    Check out the video or podcast above where Dan and the bees share some interesting insights to alleviate the frustration of trying to rank against Google and how you can actually use zero-click Google searches as opportunities for your business.



    Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your choice of platforms. Keep up-to-date on news, trends, and tips in the world of digital marketing and join in on the conversation.

    What's new?

    Zero click searches have been a growing trend in recent years, and a topic of controversy for many small businesses trying to rank in search results. Why is that? Well...

    What is a Zero Click Search?

    Zero click searches are searches that result in no clicks from the search results page, due to Google supplying answers on the search results page itself in a Featured Snippet, removing the need to click through to a website or landing page to find what you are looking for.



    Let's take a look at a common example, by searching for "how to make tea":







    In this example, all of the steps to make tea have been laid out directly in a Featured Snippet, giving the user all the information they need without having to click through to the site at all.

    What is Position Zero?

    "Traditional" Organic Web Search results often have the "#1" ranking further down the page. Position Zero refers to the content that appears above the #1 ranking.

    What is "On-SERP SEO"?

    With Google moving to a zero-click reality and being very clear about their desire to continue indexing more and more structured data, On-SERP SEO is the process of optimizing your presence on the results page as much as possible.



    To give you an idea of how much impact zero-click searches have, according to the SparkToro report, last year 50.33% of all Google searches ended without a click on any paid or organic search results.



    Half of all Google searches. That's huge.







    The number of zero-click searches has been increasing over the past few years, and will likely continue to do so.



    As more searches end without users clicking through to a page, businesses are left with fewer opportunities to engage with their audience.



    So, how does one compete in such a landscape? The good news is that zero clicks do not also mean zero opportunities.



    Let's dig into how you can use zero-click searches as an opportunity for your business.

    What's Working?

    Content and how we consume it is so fluid it can be difficult to navigate the best plan of action, or even figure out what works and what doesn't.



    That's why just sticking to the same old routine will not likely get you the results you're looking for. You need to test and iterate, and you need to be as fluid as the changing tides.

    One word: Adapt.

    Rather than trying to fight the zero-click reality, you need to adapt. Can you compete directly with Google? Not likely, unless you're Facebook. So stop trying.







    Google owns top-level content. There's no way around that.

    • 52 min

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