10 episodes

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

Digital Marketing from the Trenches : Live at the Hive Dan Nedelko

    • Business

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

    5 Effective Content Distribution Plays

    5 Effective Content Distribution Plays

    You've probably heard that "content is king" again and again, but if your audience isn't seeing the content you produce, is the effort worth it?



    How you distribute and share your content is equally important as the content you create?



    With nearly 4 million blog posts published each day, you're competing with several other content sources to grab your reader's attention.



    Let's dive into discussing 5 Effective Content Distribution Plays.

    What's New?

    What is new in Marketing?



    Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage - Twitter is developing a range of new shopping tools that'll eventually provide direct, in-stream product listings tied to business profiles in the app.



    Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables - Get first look at The Social Network's New Smart glasses, made in partnership with Ray-Ban, which comes in a range of fashionable styles.



    Facebook Publishes New Guide to Testing Ad Creative and Optimizing Response - Facebook has published a new guidebook to 'Creative Prototyping,' which provides a range of notes to help advertisers test and optimize their ad creative.



    TikTok reportedly overtakes YouTube in US average watch time - TikTok's users now spend more time each month watching content than YouTube users.

    What's Working?

    Content creation is useless if you don't have a plan to distribute it.







    That’s why we’re discussing effective content distribution plays so you can put out quality content and reach the right people.

    Content Distribution vs. Content Development

    We can’t have one without the other.



    Content Distribution involves the tactics used to distribute created content.



    You have to start by understanding your audience by developing content that provides value and then distributing it using effective tactics.



    Constantly be analyzing the results to learn and further optimize the content you produce.





    Why Should You Distribute Your Content?

    Your amazing content is a waste of time if no one is consuming it.



    Distribution is the key to:



    Boosting your brand awareness.

    Collecting loyal followers.

    Encouraging your readers to click, act, and become customers.





    Our Five Plays

    Now that we know how important it is to distribute content let’s talk about the various platforms to gain maximum engagement and exposure.  







    Familiarize yourself with these platforms so that you can get the most mileage out of your content.

    Tweetstorm

    A Tweetstorm is a series of related tweets posted by a Twitter user in quick succession.



    By tweeting frequently,

    • 45 min
    How to Promote Your Business in Mobile App Ecosystem

    How to Promote Your Business in Mobile App Ecosystem

    Did you know that in North America, adult mobile phone use has hit 3 hours and 54 minutes per day?



    The majority of that time is spent in mobile applications and not in the web browser.



    Mobile apps offer an appealing and dynamic ecosystem to grab users' attention and encourage them to interact with your business.



    Let's talk about the massive opportunity to reach a broader, highly engaged audience and how you can grow your business by taking advantage of these massive mobile app ecosystems. 

    What's New?

    What's new in Marketing?



    Breaking Down How Instagram Search Works - The social media giant Instagram sheds some light on how they personalize your experience across Feed, Stories, Reels, and Explore.



    LinkedIn gives up on Stories - Stories just aren't working for LinkedIn. The platform is shutting down its ephemeral Stories product and plans to "remove the current Stories experience by the end of September.



    Twitter will soon let users send and receive Bitcoin in its 'Tip Jar' platform - Twitter earlier this year introduced a new feature called "Tip Jar," which allows users to send money to others to support content creators they follow, and witter is working on adding Bitcoin to the Tip Jar.



    Google Ads To Drop Expanded Text Ads For Responsive Search Ads In 2022 - The search giant has announced that it will drop support for expanded text ads for responsive search ads, which will be the only Search ad type created or edited in standard Search campaigns.

    What's Working?

    Sometimes we often forget that Mobile is an effective way to promote your business.



     But how can you use Mobile Apps to get your business known?







    Well, let's dive in!

    How to Promote your Business in Mobile App Ecosystems?

    Why Use Mobile App Advertising For Your Business?

    Apps are one of the most effective channels for advertisers to capture consumers’ attention. With advanced data tracking and user targeting, in-app advertising can reach audiences with pinpoint accuracy.







    In-app advertising is an effective monetization strategy for mobile publishers, in which app developers get paid to serve advertisements within their mobile app. They also drive global media consumption. 



    This makes in-app advertising a vital marketing channel for brands and agencies.



     







     

    Difference between Mobile websites and Mobile Apps

    Mobile websites and mobile apps share many similarities; however, key elements set them apart.







     

    Mobile Ad Platforms and How They Work

    A mobile ad platform is a place where advertisers can purchase ad spots delivered on mobile websites and apps. You can set an ad campaign spend limit with multiple bid options.

    • 46 min
    How to Repurpose Long Form Video for Social Media

    How to Repurpose Long Form Video for Social Media

    Creating social media content can be an overwhelming and time-consuming job. A ton of resources go into prep, production, post-production, and distribution.



    Then, once you put it all out there, it either takes or doesn't take, and all of your efforts have resulted in a short-lived outcome.



    It can be a frustrating and soul-sucking experience.



    There is a way around that frustration. And it's something we've been doing here at Honeypot for years, repurposing your content via "Content Machines"!







     

    What's New?

    What's new in marketing?



    Google Updates its 'How Search Works' Website – This week, the search giant has published an updated version of its 'How Search Works' website, which includes a range of insights and links to provide more information about its ever-evolving ranking algorithms, which could help you better understand what you should be doing to match-up with its systems.



    TIKTOK PARTNERS WITH SHOPIFY FOR IN-APP SHOPPING – TikTok is leveraging its power in product discovery, partnering with Shopify to allow users to buy products straight from the app.



    Could Facebook's Horizon Workrooms Make It Zoom's Biggest Competitor? –Facebook recently introduced Horizon Workrooms, a new virtual reality (VR) platform that enables up to 16 people to participate in meetings as their digital avatars. It also supports up to 50 people per room if they join via their webcams instead of digital avatars.



    Instagram expands Shop Tab Ads Globally – Instagram began testing ads in its Shop tab on Aug. 9 from a select number of U.S. brands, per details emailed to Marketing Dive.



    LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact – LinkedIn has published a helpful new guide that looks at the branding benefits of using paid and organic outreach in combination and how you can get the best pair these elements for different purposes using LinkedIn's tools.

    What's Working?

    You created some amazing content!



    So, now what? You repurpose it, but some thought goes into it to ensure you're putting out quality content.







    Let's go over what that looks like.

    How to Repurpose Long Form Video for Social Media

    Creating Content "Machines"

    The most significant success factor in content marketing is the quality of your content machine.



    The strategy, processes, and systems you use to give every content piece you produce the maximum reach and leverage enable you to create a wealth of content in the least amount of time.

    • 57 min
    Instagram Fundamentals: From Zero to Hero

    Instagram Fundamentals: From Zero to Hero

    It's time to get serious about building your Instagram account and posting relevant content that your viewers will love, so what's the first step? Let's take you through the Instagram Fundamentals.







     

    What's New?

    What's new in marketing? YouTube adds video chapter listings in search, Snapchat introduces a new tool, Twitter announces DM improvements, and YouTube publishes a new guide.



    YouTube Adds Video Chapter Listings in Search – YouTube wants to enhance its in-app search tools, with new video chapters within search results and expanded access to content in different languages to broaden search capacity.



    Snapchat introduces a new "Trends" Tool – Recently, Snapchat has brought about a new tool that will help brands optimize their posts and advertisements, thus making them rank higher while also helping them reach their target audiences.



    Twitter Announces Coming DM Improvements – Twitter has announced some new improvements to your tweet DMs, including new options for sharing tweets via private message and improved navigational elements.



    YouTube Publishes New Guide to Rising Aesthetic Trends – Even if you've heard of these niches, you likely don't have a complete understanding of what they mean and the context from which they've emerged, which is where YouTube's latest culture and trends report comes in.

    What's Working?

    Creating a successful Instagram account goes beyond just posting.



    You need to explore the hashtags, content, and schedules that are used.







     



    But don’t worry, we’ll help you understand the fundamentals of Instagram so you can bring your business from Zero to Hero.

    Instagram Fundamentals: From Zero to Hero

    Optimizing Your Profile for Business

    Think of your profile as your homepage; this is what users see first.



    * Profile picture - Include a nice image of your logo.

    * Switch to a business account - This offers many additional features.

    * Perfect your bio - Add a brief description of your company, who you are, and what you do.







     

    Warming Up Your Account

    Instagram rewards you for using the platform the way it was supposed to be used.



    Like and comment on various posts from following the hashtags and the explore tab to help you gain that added reach.







     

    Creating a Content Plan That Works

    Creating a content plan is crucial in staying organized and consistent on Instagram.



    This entirely depends on your company and the audience you have. 



    Curate your content plan for what works for you.







     

    The Right Time to Post

    You want your content to spark engagement, so understanding your most active users is key to success....

    • 56 min
    Beyond Keywords: Understanding Search Intent

    Beyond Keywords: Understanding Search Intent

    You've nailed the queries and keywords that will drive your SEO efforts.



    You've created high-quality content that matches your query list.



    But things may not be going as well as you thought.



    Maybe your not ranking well enough for highly competitive terms that will drive motivated users to your website.



    Maybe you do rank, you're getting some traffic but users are just visitors, they're not taking action.



    What could possibly be happening?



    To figure things out, we'll need to take a deep dive into Search Intent.







     

    What's New?

    What's new in marketing: LinkedIn adds reviews and ratings for profiles and native video meeting options, Instagram adds new audio tab to its search options, and Facebook announces new updates.



    LinkedIn Adds Reviews and Ratings for Profiles – LinkedIn is adding a new review element to its professional services listings, which will provide another way to highlight the quality of your professional skills within your LinkedIn profile details.



    LinkedIn Adds Native Video Meeting Option – After adding support for various third-party video providers over the last year in order to facilitate video meetings in the app, last week, LinkedIn quietly rolled out a new, native video option within its messaging platform, which provides another way to connect with users, without the need to download a separate video app.



    Instagram Adds New ‘Audio’ Tab to its Search Options – Instagram has added the capability to seek for audio particularly inside the search tab within the app, making it simpler to faucet into traits based mostly on music clips, with a concentrate on Reels creation based mostly on the identical.



    Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More – Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!

    What's Working?

    When you understand search intent, it acts as that secret ingredient that brings your content strategy to the next level.







    You are often sitting on amazing content but just aren’t ranking for the right queries.



    This happens when the queries don’t match the intent.

    Beyond Keywords: Understanding Search Intent

    What is Search Intent?

    The end goal a user has when searching a query in a search engine.



    Most often than not, users search for specific types of answers or resources.



    If we use “burger” as an example, there are various specific topics that users could use (burger recipes, burger restaurants, best local burger). Though the topic is the same, the intent isn’t.







     

    Types of Search Intent

    The 4 main types of search intent you will come across are:



    * Navigational



    * The user wants to find a specific page or site.

    • 46 min
    10 Awesome Campaign Automations to Scale Your Business

    10 Awesome Campaign Automations to Scale Your Business

    We're all down for making our lives easier, right? Well, with automations, it's your business' opportunity to utilize a tool that can change the way you interact with your customers. And with this blog, we'll be focusing on campaign automations in ActiveCampaign.







     

    What's New?

    What's new in marketing:



    LinkedIn Updates' People You May Know' Recommendations – As part of its broader push to help maximize economic opportunity and remove inherent bias from its systems, LinkedIn has refined the recommendation algorithm for its 'People You May Know' feature to ensure that various factors do not adversely impact users.



    Twitter Adds New Co-Hosting Option for Audio Spaces – It's been working on it for a couple of months, and now, Twitter has launched its new co-hosting option for Spaces, providing another opportunity for managing your audio chats.



    YouTube's creator fund for YouTube Shorts will not exclude videos posted to other platforms – YouTube is the latest digital video platform to clone not only TikTok's short-form video product but also copy its formation of a fund to pay creators for uploading videos to its platform.



    TikTok tests Snapchat-style vanishing video stories feature – Video-sharing platform TikTok is trialing a new vanishing clips feature similar to Snapchat, Facebook, and Instagram.



    Vimeo becomes the first video software company to partner with TikTok – Video SaaS company Vimeo has joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok's video-based social media app.



    Digital ads just had their best (and worst) year ever – Digital advertising companies just had their best year ever, but pretty universally, digital advertisers are reporting worse performance than ever. What's going on here?



     

    What's Working?

    You want to scale your business, and there’s an efficient way to do just that.



    AUTOMATIONS!







    They not only provide you with an effective process but an easier one.

    10 Awesome Campaign Automations to Scale Your Business

    Let’s dive into 10 great campaign automations that can get you the success your business is looking for.



    Holiday Abandoned CartWhen one of your contacts abandons a cart on your e-commerce store,

    • 47 min

Top Podcasts In Business