10 episodes

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

Digital Marketing from the Trenches Live at the Hive Dan Nedelko

    • Business

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

    B2B Marketing Tips That Work In 2022: Content, SEO, Social, and Authenticity

    B2B Marketing Tips That Work In 2022: Content, SEO, Social, and Authenticity

    Is your content not performing as well as you'd hoped? Simply creating content and releasing it doesn't guarantee success for your business.

    Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer's journey.In this episode, we are joined by our special guest, Ken Marshall, Chief Growth Officer at RevenueZen.Ken's agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger.
    For the last 5 years, Ken and his team have honed their superpowers to create Google-approved SEO, nurture content marketing conversions, and develop effective LinkedIn strategies.RevenueZen looks at demand and lead generation from a holistic approach that involves tailoring strategies to the specific needs of your business. Driven by a desire for long-term and sustainable business growth for all clients.It's all about using your platform to create a buyer's journey that engages with potential clients.Through proper analysis and discovery, you too can create direct solutions that will efficiently address client pain points.B2B Marketing Tips That Work In 2022: Content, SEO, Social, and Authenticity


    We'll discuss tips and strategies to help your business improve in the B2B space.What's on the agenda?

    Evolution of B2B generation.
    Creating roadmaps for potential clients.
    B2B content strategies.
    Process of discovery to identify and create content
    Building an engaging rapport with potential clients.

    Evolution of B2B Generation
    Whether it's a marketer in-house or an agency, a business should never think that their channel or anyone's channel is the right channel for them at that given time.


    As technology developed and became more accessible to consumers and businesses alike, digital marketing changed too.




    The B2B generation has evolved with this new idea of dark social and multiple touchpoints ad we are starting to give that the credit that it deserves when people have always made purchasing decisions that way.

    The major shift is people are spending more time choosing their own journey with multiple touchpoints.
    Creating Roadmaps for Potential Clients
    A roadmap is a communication document that outlines your product's direction, intention and problems you are interested in solving.



    Here are some best practices when building your roadmap:

    Define your audience as this will define the level of details
    Use a now, next, later column format to simplify the layout and make your roadmap easy to navigate
    If you are managing a larger portfolio or a complex product, you might want to highlight product areas
    Be transparent about what your goals are and how you aim to get there, both through the outcomes and value you want to provide them with

    B2 Strategies
    Planning a successful B2B marketing strategy takes time, but when done right, it will pay off immensely for your business.



    Segment your market, then focus on a target segment
    Create an Ideal Customer Profile (ICP) for each market segment
    Perform a competitor analysis
    Take your prospect's through the buyer's journey
    Identify channels and resources to use

    Process of discovery to identify and create content.
    How do you tap into your audience's context to find the content you need to create?



    Audience Research: The key to content discovery
    Use Content Discovery Tools
    Create a strategy
    Brainstorm Ideas
    Be Authentic
    Keep your audience in mind

    Building an Engaging Rapport With Potential Clients
    Building rapport involves finding common ground, establishing good communication, and building mutual respect.



    Connect over something you have in common
    Share the game plan
    Be empathetic to the problems they are facing
    Actively listen and respond
    Restate their problems in your own words
    Be genuine

    The Anatomy of a Rebrand: Humanizing a Tech Brand

    The Anatomy of a Rebrand: Humanizing a Tech Brand

    When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you're heading in.

    Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand.

    In this episode, we are joined by our two special guests, Kim Tarlo from Mint and Josh Alvernia from Clue.

    Kim is the Executive Creative Director and Partner at Mint, an independent creative agency that builds brands to make a positive impact on culture and the future.

    She works with brands to take on the different business challenges that they face depending on their lifecycle. Kim also works with big companies who are trying to evolve to a new audience or launch new campaigns and products.

    Josh is the CEO and Co-Founder of Clue, a leading data and media partner for search, social, and programmatic advertising.

    At Clue, Josh helps marketers interpret and transform their data into growth.

    His team of strategists, traders, developers, data analysts, and engineers help right-size data and advertising technology to solve unique challenges and unlock businesses' boundless potential online.

    Overcoming challenges of a rebrand and finding inspiration through process and execution to deliver a clear message and service.

    Rebranding a company can help it thrive and become timeless to keep up with audiences of today and the future.

    The Anatomy of a Rebrand: Humanizing a Tech Brand

    We'll be discussing the inspiration, process, and execution that goes into the rebranding of a business.
    What's on the agenda?

    Introducing Kim Tarlo of Mint and Josh Alvernia of Clue.
    The business perspective on rebranding.
    The agency perspective on rebranding.
    What goes into a rebranding project?
    The common pitfalls or challenges when rebranding and ways to avoid them.
    How to measure if the rebrand was a success.

    Introducing Kim Tarlo of Mint Agency and Josh Alvernia of Clue Digital
    Meet Kim Tarlo. She is the Executive Director and Partner at the Mint Agency based in Toronto.



    Mint Agency works with brands that take on different business challenges such as rebranding.

    They work with different clients who are trying to evolve to a new audience or launch new campaigns or products.

    Meet Josh Alvernia from Clue Digital. Clue Digital is a data and media partner across search, social and programmatic advertising.



    The goal of Clue Digital is to help marketers interpret and transform their data into business growth, especially through expertly managed media campaigns.

    The mission of Clue Digital is to right-size data and advertising techniques so that they can solve unique challenges.
    The Business Perspective on Rebranding
    The internal perspective of the business can change when it starts growing.

    The changes occur when companies shift their products or services while growing.



    The primary reason to rebrand a business is to change the target audience and change the marketing strategy.

    Rebranding can be strategically a good idea when as a business you are crystal clear about the changes that you want to make.
    The Agency’s Perspective on Rebranding
    The first step of any rebrand, especially with a company where you have key stakeholders, is getting to know the vision for the business, where it is meant to go and aiming to go, where it's been and where the customers are today.



    It is important to understand what's going on with the business and all the roadblocks they are facing.

    It is also really crucial to get close with key stakeholders for a rebrand and be aligned on the goals and what the big idea is set to be for the business.
    What Goes Into a Rebranding Project?
    To rebrand a business is to take it in a new direction. It's about going to the core of what you stand for, consolidating your aims and vision and then modifying your image to reflect these changes.

    SEO Fundamentals and the Future of Search for Business

    SEO Fundamentals and the Future of Search for Business

    It can undoubtedly be frustrating when your business or website comes up at the bottom of a search.That's exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients.In this episode, we'll be talking to Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years.Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate their business growth.

    Whether you are the leader of a small business, start-up, challenger brand, or enterprise, Vikas can answer your SEO questions.Knowing the importance of SEO and what it can do for your business will get you the result you need in the world of digital marketing.It's all about increasing your findability online and ranking at the top so people can find your business.SEO Fundamentals and the Future of Search for Business.

    We'll be discussing SEO 101 and what the future holds for potential SEO tactics as they continue to change and grow.

    What's On Agenda?

    The importance of SEO and why businesses need to include it in their marketing strategy.
    Search fundamentals.
    How businesses can get started with an SEO program.
    The most common misconceptions about SEO.
    How SEO will evolve in the future.
    Top tips and advice for businesses looking to increase their findability online.

    The Importance Of SEO And Why Businesses Need To Include It In Their Marketing Strategy
    You've probably heard a hundred times or more how important Search Engine Optimization (SEO) is as a digital marketing technique. But do you really understand the significance of SEO?

    Increasing visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial SEO duties. Your rating has a direct impact on your visibility.

     



     

    It's important to raise your organic page ranking since the higher you appear on a search engine result page (SERP), the more probable it is that potential customers will see you and click through to your website.

    One of the key objectives of SEO is to increase online traffic, and you can improve traffic by improving visibility and ranks.
    Search Fundamentals
    A website's rank in search engine results is influenced by a variety of factors, including SEO. Here are 3 essential elements of a successful SEO campaign.



    Keywords: In order for the audience to find your website through a search engine, keywords must be included throughout the content of your website. Your search engine ranking can be made or broken by using relevant keywords.
    Links: Search engines can easily increase your rank by linking back to your website and using a variety of other factors. Although some people think that increasing the number of links is the greatest approach to boost their SEO, the quality of the links really has a higher ranking than the quantity.
    Content: The king is good content. Search engines can tell when a website's content is trustworthy, so stuffing your keywords all over the place won't improve your rating. Instead, produce material that is clear, insightful, condensed, and enticing. There are many different types of content, including blog posts, white papers, websites, case studies, and more.

    How Businesses Can Get Started With an SEO Program?


    Start-ups and small businesses can leverage SEO to attract qualified website traffic and prospects.

    Use Google Ads Keywords Planner to identify trendy and relevant keywords
    Include Relevant Keywords in the Title Tag and Website Content
    Create a landing page for each product or service
    Include relevant text in the page URL
    Include alternative text for each image

    The Most Common Misconceptions About SEO
    Every digital marketing campaign should include SEO as a c...

    Brand Tracking : Beyond Brand Mentions with Angeley Mullins from Latana

    Brand Tracking : Beyond Brand Mentions with Angeley Mullins from Latana

    It's no easy task connecting your brand to a targeted demographic without the right tools.

    That's where the power of target market research and data analytics comes in!

    In this episode, we'll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking.

    With more than 18 years of experience in growing companies and markets, Angeley has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organizations into international markets.

    As a Marketing & Commercial Leader, Angeley's expertise spans both E-commerce & SaaS ( launching & growing business) leading Commercial Divisions including Marketing, Sales, Product, Customer Success, Sales, & Operations.

    She specializes in growing leaders and departments in addition to achieving commercial growth.

    Discovering the demographic for your brand is just the tip of the marketing iceberg.

    It's all about building the best relationship between your brand and your audience.
    Brand Tracking 101: Going Beyond Mentions with Angeley Mullins from Latana
    We'll be taking a look at why branding is so important for a company and the process of building the right brand strategy.
    What's on the agenda?

    Establishing and implementing a brand.
    What is brand tracking?
    What is the relationship between a brand and its audience?
    How can a brand take action to make better marketing solutions?
    How does Latana (and to a greater extent how does Brand Tracking) work?
    How does Latana differ from other Brand Tracking solutions?

    Establishing and Implementing a brand
    Developing and putting into practice a unified branding strategy is frequently done after the fact, or not at all, for many firms.



    You need to get the answers to a few important questions before investing any time in branding.

    Are consumers familiar with your brand?
    How do others view you in the marketplace?
    How do clients see your company in comparison to rivals?
    What traits do consumers connect your brand with?

    Latana, with a mobile optimized survey and machine learning process, can help you know your brand worth and which demographics you should target for the effectiveness of campaigns.
    What is Brand Tracking?
    Brand tracking is the process of continuously assessing the health of your brand over time.

    It gives you a way to discover what your target markets believe about your company and how they react to your brand messaging.

    But brand tracking offers more than just information on consumer reaction to your brand.



    It also enables you to track competing brands, compare your brand success across markets, find new markets or target audiences, and even identify ones that aren't performing.

    Brand performance has historically been difficult to precisely measure.

    However, it is possible (and highly recommended) to simply track your brand health and performance using the correct tools and KPIs that are now readily available.
    What is the relationship between a brand and its audience?
    Develop genuine connections with your audience by using emotional branding.

    Understanding your target market's problems or what your product or brand is doing for them will help you use emotional branding to connect with your audience.



    What value you are bringing to them and how, in some manner, do you improve their life?

    With this kind of marketing, you can tailor a brand to the interests and demands of your target market, giving your customers the chance to become familiar with your goods while also developing an emotional bond with your company.
    How can a brand take action to make better marketing solutions?


    To ensure your marketing solutions are effective and efficient, your brand can:

    Discover the purpose
    Determine target audience
    Outline the key qualities & benefits your brand offers
    Build a brand story and messaging.

    How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices

    How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices

    It's true that everyone needs healthcare, so why would medical professionals consider marketing?With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business.In this episode, we'll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing.Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth.As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development.The right content strategy can help you compete with larger healthcare systems in your market.Get the best engagement from a marketing perspective to help your practice stand out among the rest.How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices
    What's on agenda?

    Defining a marketing strategy.
    Why is SEO so important when building a marketing strategy?
    Is paid advertising necessary to attract new clients?
    Specialty Marketing Strategies.
    What are the most important elements of tracking performance and ROI?
    Best practices.

    Let's dive in!
    Defining a marketing strategy
    A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage.

    It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.



    Few things to keep in mind while developing a marketing strategy:

    Marketing is more than just advertising and promotion – it's all about connecting with the customer.
    A marketing strategy sets the direction for all your product and marketing-related activities.
    Having a marketing strategy helps keep all your activities on track.

    Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business.

    Without a defined strategy you won't know who your customers are, you won't develop the right products, and you'll waste money promoting them.
    Why is SEO so important when building a marketing strategy?
    SEO is the most viable and cost-effective way to understand and reach your customers at critical moments.

    The goal of experienced SEO is to lay a strong foundation for a beautiful website with a clean and effective user experience that is easy to find by searching, thanks to the reliability and reliability of the brand and its digital properties.



    SEO dates and formats provide a clear signal of intent and user behaviour. This happens in different ways.

    Search for query data.
    SERP analysis.
    Analytical data and AI insights.

    Local SEO aims to optimize digital properties for your specific environment, so people can find you quickly and easily and get one step closer to a transaction.
    Is paid advertising necessary to attract new clients?
    Paid advertising is one of the most important channels in Digital Arsenal. However, they are often abused because the results are immediate.



    Paid Ads are very affordable and measurable.  The targeting of paid ads is so specific that you can reach relevant visitors who are interested in your brand, match the demographics of your sales persona, and are in the exact geographic location you want to target.

    With paid advertising, you can customize your brand and message the way you think it's appropriate, and test them regularly to see what's working and what's not.
    Specialty Marketing Strategies
    It is important to find the balance between client expectations and what we want to happen while creating specialty marketing strategies.

    The Power of Podcasting for Building Your Brand.

    The Power of Podcasting for Building Your Brand.

    While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience.It can feel robotic, scripted, or even disingenuous. So what's a good solution?In this episode, we'll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio.Podcasting can engage listeners by delivering value in the form of genuine and relatable content.You don't have to be a professional radio host to start a podcast. Be genuine, relatable, and engage in meaningful conversations.The Power of Podcasting for Building Your Brand.

    What's on tap?

    The origin story of JAR Audio. How they start from a small agency to one of the world's largest agencies?
    Podcasting; a new, powerful, and sometimes arguable underutilised channel.
    The rise of podcasting.
    Can anyone create a podcast?
    Identifying your personas.
    How a podcast fits in with a business's content strategy.
    Create themes and engaging stories around your personas.
    Repurposing your podcast.
    How to measure the success of your podcast.

    The origin story of JAR Audio
    Roger Nairn has spent more than 20 years in the advertising world and has worked with some of the world's biggest agencies.

    With the idea to create advertising materials for clients to reach audiences and engage with them, he got into the podcast space.

    What just started out as a hobby, gave Roger an opportunity to speak with incredible people including Seth Godin and Stefan Sagmeister.

    Roger with the thought of business in mind started combining podcasts with his love of advertising marketing and met some amazing people who had their own specialities.



    Soon enough, Roger and his partners Jen and Aaron started a little agency that helped brands get into the podcast space and made them successful at it.

    Since just being full-time 2 years ago, Jar Audio is one of the largest podcast production agencies in the world.
    Podcasting; a new, powerful, and sometimes arguable underutilised channel.
    A podcast is a sort of technology, an idea like an RSS feed, and is about 15 years old.

    Over time, it has evolved; however, the actual crux of it is all about engaging stories and conversations, topics that are interesting to the listener.



    A podcast is also an intimate medium as you develop a relationship with the host.

    Podcasting has higher effectiveness because podcase listeners are more engaged as they are often listening, whilst doing other activities which increases their focus.
    The Rise of podcasting
    Podcasts have influenced not just regular people but also corporations. With their rise in popularity, and often a need to monetize, some podcasts now employ ads and promote products or businesses.

    Indeed, they often do so better or more effective than other media platforms.

    First, podcast advertising chooses quality over quantity:  User experience means listeners' trust in hosts or invisibly shifting from editorial work to commercials and back.



    Second, podcast audiences are already engaged in the topic. One of many things that creates such engagement is the intimate environment of a host-audience podcast.

    A third reason is the ability to target specific audiences. Because podcasts vary so widely, businesses can choose a show that is very related to the product they want to sell.
    Can anyone create a podcast?
    You are empowered to create your own station. But with the podcasting industry still evolving there are very few rules and regulations currently.

    There is very little barrier to entry and fewer rules. All you have to ensure you have decent audio quality and not be boring!



    If things go wrong, your audience understands as long as you're respecting them and you can explain kind of what happened.

    Be confident, creative and consistent! That's one of the biggest parts of creating your own podcast.
    Identifying your personas
    The significant aspect of podcasting is building a community and unders...