3 episodes

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

Digital Marketing from the Trenches : Live at the Hive Dan Nedelko

    • Marketing

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

    Interview: Sofia Lustgarten Biaggini from Quinta Quinoa plus Headless Commerce and Social Selling

    Interview: Sofia Lustgarten Biaggini from Quinta Quinoa plus Headless Commerce and Social Selling

    The long weekend is behind us, we only got one glorious day of perfect weather, but it was just enough for us bees to recharge and dig into some new and exciting topics.

    This week we’re looking at headless commerce and how small businesses can leverage social media as a sales channel.

    And we’re super eager and buzzing about our amazing guest this week, and can’t wait to share what she has been doing with her business online, so let’s just dive right in.

    Interview With Sofia Lustgarten Biaggini – Quinta Quinoa

    We’re excited to welcome Sofia Lustgarten Biaggini, the Business Development Manager of Quinta Quinoa. We’re talking about how they brought their business idea online, and how they have been navigating the new normal and what that looks like for their business.



    First off, what is Quinta Quinoa all about? Here’s the scoop, straight from the source:

    Quinta Quinoa is part of Quinta Local Superfoods Inc. in Ontario, specializing in growing gluten-free crops. Quinta Quinoa honours the ancient Inca history of quinoa and represents a major step forward in the local research and development of this SuperFood crop in North America. Quinta Quinoa varieties are grown using best practices by Canadian farmers focusing on local quinoa of the highest quality and purity, grown right here in Ontario.

    Watch or listen as we discuss how the sudden changes in the market impacted the business, and how being digitally prepared with Shopify and Amazon already set up was an incredible benefit that has helped them see huge gains in recent months. We talk about their experience with eCommerce and the tactics used to support online shopping, what challenges they’ve faced, and what advice they have for other local businesses who are curious about taking their business online.

    Check out the video at the top of the page, or subscribe to the podcast and take it on the go to get the full details of the interview.

    Headless Commerce and Social Selling

    What is headless commerce, you might be asking? It’s not as scary as it sounds, we promise. Quite the opposite, in fact. Simply put, it’s awesome.

    In more technical terms, it’s the separation of the customer-facing front end-user experience of a platform from the back end processes that manage all commerce functionality – so that the front end can be customized or personalized without affecting the back end processes.

    Traditionally, the front and back ends are tied together in an all-in-one system that was limited and difficult to change or customize. With headless commerce and the ability to separate, you can choose the best options for each system and then connect them together.



    It’s a strategy many retailers are using to accomplish a content-led online store. With the rising popularity of eCommerce and the fierce competition of customer acquisition online, headless commerce is a way of enhancing the digital experience by blending content and commerce. When half of mobile shoppers spend less than 3 minutes on an ecommerce site, you need to have something with the flexibility to be creative if you want to catch consumers’ attention.

    So, why Headless, and why now? Headless commerce opens up a world of possibilities for brands that are looking for content-led strategies, and there are really no limitations to the customizations in the digital eCommerce space. Recent times have been an example of what happens when you don’t have the ability to adapt quickly to change. If the preferences of your customer base change overnight, only a headless commerce platform is flexible enough to change with them.

    Headless Commerce vs. Traditional Ecommerce

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    Here are a few great articles that go more in-depth on headless commerce and its benefits:

    • 54 min
    Adapting Digital Marketing to a Post Coronavirus World for Business

    Adapting Digital Marketing to a Post Coronavirus World for Business

    As the weather gets warmer and we get closer to the next stage of this new normal, our busy bees at the Hive have been collecting delicious tidbits of helpful information that we want to share with all small businesses.

    How are businesses making the move to adapt to the new normal? What promotional/social calendars could help small businesses?

    Getting back to the new normal involves more than just switching on the lights and providing masks. How can small businesses do this successfully?

    We get it. We know you have lots of questions, and we’re here to help you answer them! So let’s dive in.

    Plan For The Rush.

    We’re all a little anxious to get back to normal, but how do we adapt and make the required changes, so we get back to business safely?

    1. Three changes businesses will need to adapt to post-coronavirus.



    2. Three steps to prepare for the post-COVID-19 business world.



    3. COVID-19: Reopening for Business in a Post-Coronavirus World.



    4. Planning for the Post-COVID Retail World.



    5. COVID-19 business continuity plan: Five ways to reshape.

     

    What’s New?

    With all the changes happening, businesses are busy coming up with new and creative ways to help all of us navigate through this new frontier.

    We’ve rounded up some of the top stories of new products, services, and business models being developed and inspired by the changes we’re all facing.

    With all the changes happening, businesses are busy coming up with new practices and new innovative products to help navigate through this new frontier, as we all look forward to the re-opening of our communities and businesses.

    Let’s take a look at some new innovations hitting the market:

    Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

    A great article on changes in the e-commerce world, with POS technology and new Omnichannel tools for SMB’s, as businesses shift toward deeper integration between online and offline operations.

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    How Brand Narrative Has Evolved Globally During COVID-19 and the Way Forward

    This article introduces a 3 phase plan to guide businesses to the new normal, answering some hard hitting questions, such as: How have some of the top brands across the world coped up with this crisis so far to stay relevant yet sensitive to their consumers? And, more importantly, has it worked? What should be the brand narrative going forward?

    • 44 min
    Pivoting Your Business For The New Normal : Live NOT at the Hive : Episode 128

    Pivoting Your Business For The New Normal : Live NOT at the Hive : Episode 128

    There are amazing examples of businesses of all sizes being creative, pivoting and in some cases entirely redefining themselves in an incredible way. In our first podcast episode Dan, Matt and Miguel discuss what's and what's working in the world of Digital Marketing.

    • 56 min

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