10 episodes

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

Digital Marketing from the Trenches Live at the Hive Dan Nedelko

    • Business

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

    How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices

    How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices

    It's true that everyone needs healthcare, so why would medical professionals consider marketing?With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business.In this episode, we'll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing.Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth.As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development.The right content strategy can help you compete with larger healthcare systems in your market.Get the best engagement from a marketing perspective to help your practice stand out among the rest.How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices

    What's on agenda?



    Defining a marketing strategy.

    Why is SEO so important when building a marketing strategy?

    Is paid advertising necessary to attract new clients?

    Specialty Marketing Strategies.

    What are the most important elements of tracking performance and ROI?

    Best practices.



    Let's dive in!

    Defining a marketing strategy

    A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage.



    It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.







    Few things to keep in mind while developing a marketing strategy:



    * Marketing is more than just advertising and promotion – it's all about connecting with the customer.

    * A marketing strategy sets the direction for all your product and marketing-related activities.

    * Having a marketing strategy helps keep all your activities on track.



    Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business.



    Without a defined strategy you won't know who your customers are, you won't develop the right products, and you'll waste money promoting them.

    Why is SEO so important when building a marketing strategy?

    SEO is the most viable and cost-effective way to understand and reach your customers at critical moments.



    The goal of experienced SEO is to lay a strong foundation for a beautiful website with a clean and effective user experience that is easy to find by searching, thanks to the reliability and reliability of the brand and its digital properties.







    SEO dates and formats provide a clear signal of intent and user behaviour. This happens in different ways.



    * Search for query data.

    * SERP analysis.

    * Analytical data and AI insights.



    Local SEO aims to optimize digital properties for your specific environment, so people can find you quickly and easily and get one step closer to a transaction.

    Is paid advertising necessary to attract new clients?

    Paid advertising is one of the most important channels in Digital Arsenal. However, they are often abused because the results are immediate.







    Paid Ads are very affordable and measurable.  The targeting of paid ads is so specific that you can reach relevant visitors who are interested in your brand, match the demographics of your sales persona, and are in the exact geographic location you want to target.



    With paid advertising, you can customize your brand and message the wa...

    The Power of Podcasting for Building Your Brand.

    The Power of Podcasting for Building Your Brand.

    While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience.It can feel robotic, scripted, or even disingenuous. So what's a good solution?In this episode, we'll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio.Podcasting can engage listeners by delivering value in the form of genuine and relatable content.You don't have to be a professional radio host to start a podcast. Be genuine, relatable, and engage in meaningful conversations.The Power of Podcasting for Building Your Brand.



    What's on tap?



    The origin story of JAR Audio. How they start from a small agency to one of the world's largest agencies?

    Podcasting; a new, powerful, and sometimes arguable underutilised channel.

    The rise of podcasting.

    Can anyone create a podcast?

    Identifying your personas.

    How a podcast fits in with a business's content strategy.

    Create themes and engaging stories around your personas.

    Repurposing your podcast.

    How to measure the success of your podcast.



    The origin story of JAR Audio

    Roger Nairn has spent more than 20 years in the advertising world and has worked with some of the world's biggest agencies.



    With the idea to create advertising materials for clients to reach audiences and engage with them, he got into the podcast space.



    What just started out as a hobby, gave Roger an opportunity to speak with incredible people including Seth Godin and Stefan Sagmeister.



    Roger with the thought of business in mind started combining podcasts with his love of advertising marketing and met some amazing people who had their own specialities.







    Soon enough, Roger and his partners Jen and Aaron started a little agency that helped brands get into the podcast space and made them successful at it.



    Since just being full-time 2 years ago, Jar Audio is one of the largest podcast production agencies in the world.

    Podcasting; a new, powerful, and sometimes arguable underutilised channel.

    A podcast is a sort of technology, an idea like an RSS feed, and is about 15 years old.



    Over time, it has evolved; however, the actual crux of it is all about engaging stories and conversations, topics that are interesting to the listener.







    A podcast is also an intimate medium as you develop a relationship with the host.



    Podcasting has higher effectiveness because podcase listeners are more engaged as they are often listening, whilst doing other activities which increases their focus.

    The Rise of podcasting

    Podcasts have influenced not just regular people but also corporations. With their rise in popularity, and often a need to monetize, some podcasts now employ ads and promote products or businesses.



    Indeed, they often do so better or more effective than other media platforms.



    First, podcast advertising chooses quality over quantity:  User experience means listeners' trust in hosts or invisibly shifting from editorial work to commercials and back.







    Second, podcast audiences are already engaged in the topic. One of many things that creates such engagement is the intimate environment of a host-audience podcast.



    A third reason is the ability to target specific audiences. Because podcasts vary so widely, businesses can choose a show that is very related to the product they want to sell.

    Can anyone create a podcast?

    You are empowered to create your own station. But with the podcasting industry still evolving there are very few rules and regulations currently.



    There is very little barrier to entry and fewer rules. All you have to ensure you have decent audio quality and not be boring!

    Pushing Sellers & Marketers Out of Their Comfort Zones With Video & Humour

    Pushing Sellers & Marketers Out of Their Comfort Zones With Video & Humour

    Is there anything worse than dry, boring, or stale content being pushed out to social media channels?Well...yeah of course there is, but it's still cringy.



    The key is: to blend video content and humour to spark engagement with your audience.And no.You don't have to be a comedian to use humour.

    What's on Tap?

    We'll look at ways marketers can break the ice with their audience using engaging video content and humour.



    What's on the agenda?



    * A brief history of Vidyard

    * Getting the right tools. The simple, powerful, and free Vidyard Video and Screen Recorder.

    * Why video is so much more engaging than text.

    * How to get started even if you're camera shy.

    * Finding your own comfort zone with video



    A brief history of Vidyard

    Vidyard started when most firms were still using video minimally, even on websites and in marketing initiatives. And there was no such thing as video and sales at the time.



    And, of course, imagine a time when even video conferencing was unavailable. So video and business were still in their infancy.



    Of course, YouTube including several consumer companies were already huge.







    They believed that as video content became more accessible and less expensive to develop, more marketing teams in b2b businesses in the broader market would invest more in it.



    And as the world has become increasingly reliant on online interactions, and they begin to wonder what, if anything, is going to give, video is the finest method to share stories and educate people.



    When you can't be there in person, it's the finest method to interact with others.



    Vidyard took the opportunity to build that up as a category to establish ourselves as thought leaders and product leaders in the world of video in business.

    Getting the right tools. The simple, powerful, and free Vidyard Video and Screen Recorder.

    Vidyard has an opportunity to build a product that lent itself well to that kind of experience with their Chrome extension and a desktop app. With a Vidyard Personal account, somebody can click the button, record or upload, but typically, they're recording a video using their webcam or the screen share.







    And then as soon as it's recorded, it's ready to be shared, either via link via email or, you know, posted somewhere as need be. And it's something that they were able to create a really simple user experience around, that was also very approachable for a lot of different people.



    For Vidyard, their freemium model is the biggest driver of our enterprise deals today

    Why video is so much more engaging than text.

    Video is truly transforming the way organizations and business professionals are sharing information in the new world of remote business.



    Video is simply more efficient, more expressive, and therefore more effective than standard text







    You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics.

    How to get started even if you're camera shy?

    If you’re just starting out with video, it can be a little scary.







    There are a ton of variables to consider and a lot of things to remember in order to make your shoot and production process go smoothly.



    * How to set up your video production for success



    * Make sure all your devices are charged the day before

    * Bring backup batteries to the location

    * During your location scout, do some filming to ensure everything looks good on camera

    * Section off your filming areas with tape or traffic cones and let involved parties know the hours you’ll be shooting

    Inside out marketing: Leveraging company culture

    Inside out marketing: Leveraging company culture

    Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team?



    Having a positive corporate culture is key to any company's success.



    When everyone works together to create a better experience in the workplace, it brings better results for the business and the team.



    Joining us on this week's Live is our special guest, Kate Went.



    Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to share the projects and results her team deliver for organizations around the world.



    With a decade spent working in marketing and communications for the healthcare, construction, and legal sectors, Kate has honed her experience across the full marketing mix, on and offline.

    Simple tips and tricks to improve hybrid and remote team building.

    Try to ask your employees what they want - in which environment they are comfortable?



    There are many ways to create online communication such as Linkedin and online forums.







    Create a lot of security to ensure all your data is protected online.

    How to make everyone comfortable in remote environments?

    A way to make your team comfortable is to ensure that they are connected even if they are working remotely.



    Ensure that you are able to notice signs of distress.







    Try to focus on outputs, not processes.

    What is the role of leadership?

    As a business, ensure you have authentic leadership visibility.



    Successful remote leaders understand they need to take a different approach to make things happen.







    Ensure you use collaborative, communicative approaches to improve accountability and transparency.

    Responsibilities of the team

    Try to delegate proper responsibilities to the team according to their skills and knowledge.



    Ensure you have a collaborative approach to work.







    It is important to have a rough framework for the year and then try to work around it by understanding the problems of the clients.



    Try to simplify that down into the content showcase really easily and quickly what problems we can solve.

    How culture is like an unspoken contract?

    Perhaps the most critical aspect of hybrid work is creating a digital workspace that enables all employees to work together from anywhere.



    Collaboration is a key cornerstone of hybrid work culture, and it’s a great place to start.







    Your digital workspace is essential to making sure remote workers don’t feel isolated from their team or that office workers aren’t getting more opportunities.



    All of this equates to happier employees, less turnover, and more productivity — critical foundations for a solid workplace culture.

    Thats' wrap!

    We'd like to thank Kate Went for ScarlettAbbott for joining us on this episode of Live at the Hive.







     



    We hope you enjoyed reading the blog. If you’re looking for more great content, check out some of our other reads below:



    How to Sell Complex B2B Solutions and Foster Relationships



    Unlocking the Power of Automation to Scale Content Creation



    Email Isn’t Dead, The Way We Think About It Is



     

    How to Sell Complex B2B Solutions and Foster Relationships

    How to Sell Complex B2B Solutions and Foster Relationships

    Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders.



    Joining us on this week's Live is our special guest, Anka Wimbush.Anka is National Accounts Manager at Buckland Customs Brokers, and together we'll be talking about developing relationships in the Logistics space, how they use content to drive engagement, and how social selling can be much easier than you think.It's not only about getting the client, retaining the client relationship is just as important. Anka is going to be giving us her process on how she anticipates potential issues and meets the issues head-on with resolutions.How to Sell Complex B2B Solutions and Foster Relationships with Anka Wimbush of Buckland Logistics.

    Insights on Sales and Client Management

    As an account manager, sometimes the roles are split between two sides which are sales and client management.



    Because the growth of the company is necessary, it is important to ensure that the transition is nice and that the client is happy and will stay right.







    There are many things that hold people back is the complexity of subscribing to additional services.

    Building Your Network

    One of the very simple and subtle approaches to building a network over time, taking snackable pieces of content and continuously sharing them in a way that isn't too pushy or pressing.



    For example; when you require an online tool or a guide all you have to do is just put in your email address and it'll get emailed to you. 







    But the marketing team has your email address so they can start email nurturing you by sending a thank you email and that if you have any questions you can reach out to the company.



    That's how businesses remove pain points and eventually build a connection with their audiences.

    How to Foster Relationships?

    To foster relationships with clients, businesses have to really stay in touch with them, answering the questions that the client has so businesses can understand where are the pain points.



    The key thing is to listen to the customer and then provide good solutions.







    Businesses have to ensure that they have the right team and that the customer feels that this makes sense and it is going to work right.

    How often to dip into the content library?

    As a business, it is important to have a content library and take a dip into it once in a while.



    This can be a conversation starter for new users and a helpful guide to your actual clients.







     



    Businesses can share this information for free which in return will have potential clients think how easily the business is sharing the content.

    How do resolve issues with clients?

    It's actually retaining a client is more difficult than actually getting the client.



    Here's how you can resolve conflicts with clients:



    * Reassure frustrated customers that they are fully understood.

    * Practice intent listening when interacting with customers.

    * Practice optimism and positivity in communicating with customers.

    * Reassure customers about necessary transfers.



    It is important to find out the core problem and fix that problem with a good solution.







    Ensure to build trust with your clients and try to provide them solutions fairly quickly, depending on the circumstance.

    That's A Wrap!

    We'd like to thank Anka Wimbus from Buckland Logistics for joining us on this episode of Live at the Hive.

    Unlocking the Power of Automation to Scale Content Creation

    Unlocking the Power of Automation to Scale Content Creation

    You've probably heard the well-worn term "Time is money". With content marketing, a lot of time can be burned on simple or repetitive tasks.That's where the power of automation comes in...Content automation can help your team's workflow, allowing them to focus on vital sales and marketing strategies to bring in those new and returning customers.





    Good Marketers should be skeptical of automation

    Technology is a great enabler, but it's also a restrictive force as well.



    Good marketers should be skeptical of, automation and technology in general, because marketing in itself is a really basic fundamental thing that has existed for a long time.



    Automation is there to make things easier in the world of marketing.



    Automation on the communication side is significant as well.



    Few questions to ask before starting automation:



    * What is your goal?

    * Have you done this manually before?

    * Have you been doing it manually consistently enough?





    What are the Pain Points of Content Marketing?

    Knowing what the pain points are is the important part. It is important to generate original and authentic content.







    Focus on creating a content strategy that ties everything together. Truly creating a social strategy based on what's happening

    Content Creation Strategy

    Content strategy means:



    * What's your point of view?

    * How are you creating content?

    * How are you post-producing it?

    * How are you distributing it?

    * How are you gathering analytics?







    Marketers never make assumptions about their audience!



    Effective Examples of Automation



    There are many effective automation tools that we use every day for content creation:



    * Google Drive to store your content

    * Zapier for tracking systems

    * Air Table to organize content

    * Slack for communication



    The really important concept in the world of automation is that it's not about complexity.







    It’s about how you can automate things, which your team has done a dozen times a day.

    That's Wrap!

    We'd like to thank Stephen G. Pope for joining us on this episode of Live at the Hive.







     



    Stephen G. Pope is the Found & CEO of SGP Labs. He helps companies & brands efficiently repurpose and distribute content across multiple marketing channels daily.



    Using a mixture of business expertise, inbound content marketing, workflow, and tech/automation—He has developed the ONLY plug-and-play media company/system so that you can make more impact with your target audience.



    And that means you’ll grow fast.

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