10 episodes

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

Digital Marketing from the Trenches : Live at the Hive Dan Nedelko

    • Business

Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

    10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness

    10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness

    Acquiring new leads is no easy task, so we've put together a list of 10 awesome lead magnet examples to help you generate those elusive leads and build brand awareness.





    What's New?

    This week we've got the Google Core Vitals update, Facebook ads revenue is booming, and some fun signage wars between businesses in Listowel! Check out the links below.



    Google Core Web Vitals Update and Its Impact on Websites - Google announced Core Web Vitals are becoming signals for ranking in search results in May 2021.



    Facebook ad revenue surges 46% as marketer demand lifts prices - Facebook's advertising sales rose 46% from a year earlier to $25.44 billion in the first quarter as marketers ramped up their spending on social media.



    Local Businesses Using Playful Signage Competition to Market During Lockdown - These signs are part of Listowel's sign war.

    What's Working?

    A Lead Magnet is a valuable piece of content that businesses share with prospective customers in exchange for their email address or other forms of contact information.



    If you are looking to acquire customers online successfully, then you need a leads list.



    To effectively build a leads list, you need a strong lead magnet that baits your customers into providing their contact information.



    Your leads lists can then be used for lead generation and marketing campaigns.



    Let's break down what we'll be talking about:







    Let's get to it.

    Why Use Lead Magnets

    Lead magnets deliver high-quality content that provides real value to prospective customers to help build their brand awareness, trust, and credibility.



    They open a two-way conversation and help develop a relationship between the prospective customer and your business.



    Lead magnets are at the top of the funnel as they target those who are not yet in the consideration stage.



    By providing valuable content, you can turn these people into leads and further nurture them into conversions.







    The above graphic is an example of the sales path and where a lead magnet can fit into the funnel.



    Some lead magnets can be used for the bottom of the funnel, like case studies, free trials, and webinars, but generally, lead magnets are used for top-of-funnel lead acquisition and brand awareness.



    And that's a pretty good segway for jumping into those 10 lead magnet examples! Let's go!

    1. Checklists

    For the first of our lead magnet examples, we have checklists! People love lists. It can't just be me. So, create an easy-to-follow checklist.



    Checklists are pieces of expert information that you convey to your audience.



    They usually highlight a list of tasks your audience can complete reaching their intended goal.



    You need to know what goal your audience wants to achieve before you can create a checklist.

    • 50 min
    How to Create Influencer Relationships and Collaborations to Grow your Community

    How to Create Influencer Relationships and Collaborations to Grow your Community

    This week we're diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building.



    The days of shouting your message from the hilltop are over. Now we're able to have conversations and develop long-lasting relationships by connecting directly with people! It's a welcome change from the one-sided communication of old-school advertising.





    What's New?

    This week we have some articles on how influencers are taking over digital ad budgets and some more Google drama with Daily Mail! Check out the links below!



    Branded Content, Influencer Marketing Make Up Biggest Slice of Digital Ad Budgets - Marketers are putting 20% of their digital ad budgets into branded content, and influencer marketing combined, meaning these complementary practices account for a larger portion of digital marketing budgets than any other category, including paid search, display, paid social and digital video.



    Daily Mail Sues Google Over Search Rankings - The parent company of the Daily Mail, Mail Online, Metro, and several other UK publications has filed a lawsuit against Google, claiming the search giant manipulates search results on its site.

    What's Working?

    Social media is a powerful tool that allows users to reach hundreds, thousands, and even millions of people.



    Instagram alone has over 1 billion active users globally.



    From establishing an online presence to growing your brand awareness, social media can help generate traffic and drive your business.



    Influencer relationships and collaborations can take this a step further by opening up the option to share audiences with others in your niche or industry.



    Here is a quick breakdown of what we'll be talking about:





    What is an Influencer?

    People often see Influencers as some person behind a phone when they are independent media companies.



    They've built themselves a social empire that gives them the power to affect purchasing decisions of others because of the authority they've gained.



    They have a following in a distinct niche.



    Two of the biggest influencers on the planet not only have a massive following but also get fantastic engagement on their posts, showing that their audiences are invested and active on their channels:



    * Ryan's World is a children's YouTube channel featuring Ryan Kaji and his mother, father, and twin sisters. The channel usually releases a new video every day and has 46.16 billion total views and 29.1 million subscribers as of March 28, 2021.

    * MrBeast - is an American YouTuber, entrepreneur, and philanthropist, with over 10 billion views and over 60 million subscribers. He has been credited with pioneering a genre of YouTube videos that center on expensive stunts.





    Why Use Influencer Marketing & Collaborations

    • 48 min
    Social Videos and Memes: How to Create Content That Will Delight Your Audience

    Social Videos and Memes: How to Create Content That Will Delight Your Audience

    This week we're diving into How to Create Social Videos and Memes That Will Delight Your Audience.



    Social media has taken over the internet and video is by far the top-performing type of content, so we wanted to create a guide to help creators up their video production game!





    What's New?

    This week we have fickle Gen Z, referrals from friends, and more Facebook updates! Check out the links below for more:



    Brands could lose fickle Gen Zers over poor digital experiences - Brands are vulnerable to losing younger consumers who are less tolerant of poor digital shopping experiences and will quickly move on from brands.



    Why referrals from friends are still key in the digital world - According to Nielsen, 92 percent of people around the world say they trust recommendations from friends and family more than other forms of advertising.



    Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options - Facebook has announced the addition of some new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed.

    What's Working?

    Have you noticed that social media has taken over the internet, and is now the current state of the internet?



    Social moves fast, really fast. New networks like TikTok are growing exponentially, while established networks like Instagram are pivoting to adapt to these rapid changes.



    Add to that video is taking over all of these platforms. But it's not traditional video, it's all about social video.



    These videos are short, high energy, informative, entertaining, and they're a powerful format that can gain your audience's attention.



    Pair that with the power of Memes, and we've got a winning combination for your content strategy; after all 72% of customers would rather learn about a product or service through video.



    Some topics we'll be covering include:





    Why Use Videos and Memes on Social?

    Social media video is a powerful way to engage your followers. Video performs better than all other types of content on social media, and you can make your own unique video content with little to no budget!



    Each platform has very different audiences, video formats & styles that will make your videos effective, so keep in mind that one video will not work for all platforms. You'll want to tailor your content for each specific channel.



    Check out these stats to see just how powerful social video can be.





    Benefits of Using Videos and Memes on Social

    Using social videos and memes is a great way to connect with customers on the platforms they're using. They're engaging and entertaining and perfect for digesting content in quick, snackable bits.



    They also encourage shares and improve awareness, while also acting as a conversation starter.



    For example, check out this 1 minute video made by Lucidcharts! It's a h*ckin good explanation of all the puppers, doggos, and woofers that are popular in memes. Worth it:



    

    • 44 min
    Building Customer Loyalty: Strategies, Examples & Tips

    Building Customer Loyalty: Strategies, Examples & Tips

    This week we're diving into building customer loyalty - with strategies, examples, and tips you can use to get started right now.





    What's New?

    This week we've got rising rates for social media budgets and social phenomenon, White Claw, building their tribe!



    Nearly half of execs expect social marketing budgets to double in the next 3 years; study finds - Social media, already a preferred engagement channel among consumers before the pandemic, has seen its popularity further skyrocket under the health crisis.



    White Claw, a brand built on social buzz, focuses on fans in its first global campaign - White Claw is releasing its first global advertising campaign as it looks to preserve a lead in the increasingly crowded hard seltzer category.

    What's Working?

    Customer loyalty is the result of a company consistently meeting and exceeding customer expectations.



    When a customer is loyal to one company, they aren't easily swayed by price or availability. They would rather pay more and ensure the same quality of service and product they already know and love.

    What is a Brand?

    Your brand is more than your logo.



    A brand is how other people think about and perceive you as a company.



    Apple is a great example - people FEEL that it is a superior product, whether it is or not.





    What is Customer Loyalty?

    Fundamentally, customer loyalty is when a person interacts with a brand or purchases a specific product or service on an ongoing basis.



    Customer loyalty is also when a customer only buys from specific brands. For example, you will only buy clothing or groceries from one store, even when it isn’t convenient or the cheapest option.



    Loyalty doesn’t always mean purchases, but also behaviour such as social advocacy. A customer may only buy one Ford truck in their lifetime, but they may be an outspoken advocate of Ford vehicles' quality to friends and family.



    If you provide great value in your product or service, the customer experience stays consistently good, and your business will reap the benefits of customer retention.



    Ultimately, when people need something you offer, loyal customers will give you the first chance to earn their business. That is why customer loyalty is such a critical aspect to consider.







     

    Ways to Build Customer Loyalty

    Let's take a look at 6 proven ways to build customer loyalty.



    Communicate Your Values



    Come up with a marketing strategy that outlines what makes your brand stand out, what your purpose is, and how your values align with your customers' core beliefs.



    Provide Exceptional Customer Service



    Your customer experience includes everything about how your customers interact with you, from the moment they first land on your website to when they call and ask your customer service team for assistance.



    Activate Your Community to Help Spread the Word



    Once you understand your values, you can find your fan base—the most ardent supporters of your brand and its values.



    Show Your Appreciation with a Loyalty Program

    • 48 min
    How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2

    How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2

    Local marketing strategies have never been more important, so we've decided to build on last week's topic and dig into more strategies and tools you can use!







    Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation.

    What's New?

    Cinnamon Toast Crunch wins the story of the week with their PR Disaster. What were they thinking? Just....wrong. You can read about it and more below!



    Challenge-Response Disaster: Cinnamon Toast Crunch Shrimp Tails - The sugary cereal's digital team initially tried to deny a writer's aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.



    Wix and Google Announce GMB Integration - Expanded partnership with Google integrates Google My Business. Makes Wix a more substantial presence in local search.



    How Messaging Channels are Surging and Becoming Critical to Marketing Success - More customers are using messaging channels to engage with brands and make purchases; this is evident in the number of first-time users who adopted a messaging channel in the last year.

    What's Working?

    In part 1 of this blog, we discussed GMB, Google local campaigns, Citations, NAP, and the Map Pack.



    In part 2, we're digging deeper into Paid Ads, Ad examples, GMB coupons, how to optimize GMB, and other practical tools to help build your local marketing strategies.



    Local marketing will be important in 2021!



    * 97% of people learn more about a local company online than any other medium.

    * 88% of mobile online searches for local businesses result in either a call or business visit within one day.



    Let's break down what we'll be covering:





    Local Paid Ad Campaigns

    Google Ads is an excellent option for Local Ad campaigns, especially for those with a modest marketing budget.



    Your ads will appear across Google's properties, including the Google Search Network, Google Display Network, Google Maps, and YouTube.



    Some things to consider when developing local marketing campaigns using Google Ads:



    * Create Locations: detailed radius location targeting in Google Ads.

    * Locations bid adjustments.

    * Talk about the distance to your location in the ad copy.

    * Localize call-outs and extensions.

    * Create custom landing pages for each location.







    Some more pro tips for Google Ads:



    * Call-only campaigns are great for emergency services.

    * Separate mobile and desktop campaigns (on mobile, users can call right away).

    * Don’t be generic, or you’ll get lost in the noise - add specific details that will help people find you locally.

    * Use different messaging for corporate vs. residential.



    a href="https://honeypotmarketing.

    • 49 min
    How to Create an Effective Digital Marketing Strategy for Your Local Business

    How to Create an Effective Digital Marketing Strategy for Your Local Business

    Want to learn how to create an effective local marketing strategy for your business? Of course, you do! Why else would you be here?







    Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform. Keep up-to-date on news, trends, and tips in digital marketing and join in on the conversation.

    What's New?

    Bing is making moves; Google My Business brings new changes to review removal requests and some interesting insights about the state of marketing after the pandemic. Check out the links below for more info:



    Microsoft Bing Provides More Visually Immersive Experience in Search Results - These include infographic panels, expanding carousels, in-image search, and aggregated information presented to deliver answers quickly.



    Google My Business Review Removal Request Status Tool - Google My Business has launched a new tool where you can not only see the reviews for your business but also quickly report those reviews for policy violations and, even better, check the status or reviews you already reported.



    10 Truths About Marketing After the Pandemic - 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.



    How Ocean Spray, NFL Embed Nostalgia in TikToks to Tap 'Culture-Defining' Moments - Capitalizing on ephemeral moments can be tricky for brands to finesse, especially for those still finding their rhythm on TikTok, where user-generated videos often go viral overnight and escalate into memes or trends that marketers want to be part of.

    What's Working?

    Local marketing is a strategy that targets potential customers within a specific radius (typically 50 miles) of the business's physical location.



    It's also known as location-based marketing, neighbourhood marketing, or local store marketing.



    Local marketing can work for any brand with a physical brick-and-mortar location or any locally-based businesses that travel to a customer's location.



    Let's take a look at exactly what we'll be digging into.

    Setting Up and Optimizing Google My Business

    GMB (Google My Business) is a free local marketing tool that allows business owners and marketers to manage how their business is displayed on Google Search and Google Maps.



    The first step is to create a GMB listing by either claiming your page or creating a new one and then verify it.



    You must optimize your GMB listing. Google ranks on the profile's completeness,

    • 46 min

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